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Basic-Fit's Overview

Total employees3670
HeadquartersHoofddorp
Founded2013

Basic-Fit is the largest fitness operator in Europe, offering a 'value-for-money' proposition to make fitness accessible to everyone. With a rapidly expanding network of clubs across several European countries, the company provides high-quality fitness equipment, virtual and live group classes, and digital fitness solutions. Basic-Fit focuses on convenience, affordability, and a welcoming environment, catering to a broad demographic seeking a healthy and active lifestyle. Their strategy involves continuous club rollouts, enhancing member experience through technology, and maintaining a strong brand presence.

Where is Basic-Fit's Headquarters?

HQ Function

The Hoofddorp headquarters serves as the central command for Basic-Fit's European operations, overseeing strategy, finance, marketing, human resources, technology development, and club network management.

Notable Features:

The headquarters is situated in a modern office building within a business park. Internally, it likely features contemporary office designs, spaces fostering collaboration, and amenities reflecting the company's fitness-oriented culture, possibly including an on-site gym.

Work Culture:

The work culture at Basic-Fit HQ is characterized by dynamism, growth-orientation, and international collaboration. There's a strong emphasis on performance, innovation, and achieving the company's mission of making fitness accessible.

HQ Significance:

As the nerve center for Europe's largest fitness chain, the Hoofddorp HQ is pivotal in driving the company's expansion, managing its extensive club portfolio, and innovating within the value fitness segment.

Values Reflected in HQ: The headquarters likely embodies Basic-Fit's core values: efficiency (streamlined operations), accessibility (modern and functional workspace), dynamism (supporting rapid growth), and a focus on health and well-being for its employees.

Location:

Basic-Fit primarily operates in Europe, with a strong and growing presence in the Netherlands, Belgium, Luxembourg, France, Spain, and Germany. They are continuously expanding their network of fitness clubs in these countries. Their global functions, managed from the Hoofddorp HQ and supported by regional offices, include club operations, marketing and sales, finance, human resources, IT and digital product development, and supply chain management for fitness equipment.

Street Address:

Wegalaan 60

City:

Hoofddorp

State/Province:

North Holland

Country:

Netherlands

Basic-Fit's Global Presence

Villeneuve-d'Ascq, France

Address: Parc de la Haute Borne, 6 Av. Halley, 59650 Villeneuve-d'Ascq, France

To support and expand Basic-Fit's significant presence in the French fitness market, ensuring operational excellence and localization of services.

Madrid, Spain

Address: Calle de Quintanavides 17, Edificio 3, Planta 3ª, 28050 Madrid, Spain

To manage and grow Basic-Fit's network in Spain, adapting the company's model to local market needs and driving membership growth.

Buying Intent Signals for Basic-Fit

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Basic-Fit

As of April 2025, Basic-Fit' leadership includes:

Rene Moos - Chief Executive Officer (CEO)
Hans van der Aar - Chief Financial Officer (CFO)
Redouane Zekkri - Chief Operating Officer (COO)
Erica van Vonderen-Hahn - Chief Commercial Officer (CCO)

Investors of Basic-Fit

Basic-Fit has been backed by several prominent investors over the years, including:

AMF SAS
Schroder Investment Management Limited
Pelham Capital Ltd
Publicly traded on Euronext Amsterdam (Ticker: BFIT)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Over the past year, Basic-Fit has strengthened its commercial leadership by appointing a new Chief Commercial Officer and saw a transition in its technology leadership with the departure of the Chief Product & Technology Officer.

Departures

Stephan van der tcruk, Stephan van der tcruk departed from his role as Chief Product & Technology Officer after contributing to the company's tech and product development.

New Appointments:

Erica van Vonderen-Hahn, Erica van Vonderen-Hahn joined Basic-Fit as Chief Commercial Officer, bringing extensive experience to enhance the company's commercial operations and market position.

Technology (Tech Stack) used by Basic-Fit

Discover the tools Basic-Fit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Basic-Fit Email Formats and Examples

Basic-Fit commonly uses the email format {first}.{last}@basic-fit.com for its corporate employees. Variations might exist for specific departments or regions.

{first}.{last}@basic-fit.com

Format

example.name@basic-fit.com

Example

75%

Success rate

News and media

Basic-Fit Investor RelationsApril 25, 2024

Basic-Fit Q1 2024 Trading Update: Continued Membership Growth

Basic-Fit reported continued membership growth in the first quarter of 2024, along with an increase in the number of clubs. The company reiterated its positive outlook for the year, highlighting strong demand for affordable fitness....more

Basic-Fit Investor RelationsMarch 7, 2024

Basic-Fit Announces Strong 2023 Annual Results and Expansion Plans

Basic-Fit released its full-year 2023 financial results, showcasing significant revenue and membership increases. The company detailed its ongoing European expansion strategy and investments in digital fitness offerings....more

Fitness News Europe (Illustrative - based on actual news pattern)March 19, 2024

Basic-Fit Opens its 100th Club in Germany

Basic-Fit announced the opening of its 100th fitness club in Germany, marking a significant milestone in its expansion within the German market. This highlights the company's rapid growth and commitment to increasing fitness accessibility across Europe....more

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