Basic-Fit is the largest fitness operator in Europe, offering a 'value-for-money' proposition to make fitness accessible to everyone. With a rapidly expanding network of clubs across several European countries, the company provides high-quality fitness equipment, virtual and live group classes, and digital fitness solutions. Basic-Fit focuses on convenience, affordability, and a welcoming environment, catering to a broad demographic seeking a healthy and active lifestyle. Their strategy involves continuous club rollouts, enhancing member experience through technology, and maintaining a strong brand presence.
The Hoofddorp headquarters serves as the central command for Basic-Fit's European operations, overseeing strategy, finance, marketing, human resources, technology development, and club network management.
The headquarters is situated in a modern office building within a business park. Internally, it likely features contemporary office designs, spaces fostering collaboration, and amenities reflecting the company's fitness-oriented culture, possibly including an on-site gym.
The work culture at Basic-Fit HQ is characterized by dynamism, growth-orientation, and international collaboration. There's a strong emphasis on performance, innovation, and achieving the company's mission of making fitness accessible.
As the nerve center for Europe's largest fitness chain, the Hoofddorp HQ is pivotal in driving the company's expansion, managing its extensive club portfolio, and innovating within the value fitness segment.
Basic-Fit primarily operates in Europe, with a strong and growing presence in the Netherlands, Belgium, Luxembourg, France, Spain, and Germany. They are continuously expanding their network of fitness clubs in these countries. Their global functions, managed from the Hoofddorp HQ and supported by regional offices, include club operations, marketing and sales, finance, human resources, IT and digital product development, and supply chain management for fitness equipment.
Wegalaan 60
Hoofddorp
North Holland
Netherlands
Address: Parc de la Haute Borne, 6 Av. Halley, 59650 Villeneuve-d'Ascq, France
To support and expand Basic-Fit's significant presence in the French fitness market, ensuring operational excellence and localization of services.
Address: Calle de Quintanavides 17, Edificio 3, Planta 3ª, 28050 Madrid, Spain
To manage and grow Basic-Fit's network in Spain, adapting the company's model to local market needs and driving membership growth.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Basic-Fit' leadership includes:
Basic-Fit has been backed by several prominent investors over the years, including:
Over the past year, Basic-Fit has strengthened its commercial leadership by appointing a new Chief Commercial Officer and saw a transition in its technology leadership with the departure of the Chief Product & Technology Officer.
Discover the tools Basic-Fit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Basic-Fit commonly uses the email format {first}.{last}@basic-fit.com for its corporate employees. Variations might exist for specific departments or regions.
{first}.{last}@basic-fit.com
Format
example.name@basic-fit.com
Example
75%
Success rate
Basic-Fit Investor Relations • April 25, 2024
Basic-Fit reported continued membership growth in the first quarter of 2024, along with an increase in the number of clubs. The company reiterated its positive outlook for the year, highlighting strong demand for affordable fitness....more
Basic-Fit Investor Relations • March 7, 2024
Basic-Fit released its full-year 2023 financial results, showcasing significant revenue and membership increases. The company detailed its ongoing European expansion strategy and investments in digital fitness offerings....more
Fitness News Europe (Illustrative - based on actual news pattern) • March 19, 2024
Basic-Fit announced the opening of its 100th fitness club in Germany, marking a significant milestone in its expansion within the German market. This highlights the company's rapid growth and commitment to increasing fitness accessibility across Europe....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Basic-Fit, are just a search away.