highperformr logo

Baseline's Overview

Total employees
HeadquartersBroomfield
Founded1990

Baseline, now a part of Hunter Industries, is a leading innovator and manufacturer of intelligent irrigation control systems. They specialize in providing advanced water management solutions for commercial, institutional, agricultural, and large residential landscapes. Their technology focuses on precision water delivery, soil moisture sensing, and remote management to optimize water use, reduce waste, and promote sustainable irrigation practices. Baseline's products are designed to help users save water, reduce operational costs, and maintain healthy landscapes and crops.

Where is Baseline's Headquarters?

HQ Function

Serves as the primary hub for research and development, product design, engineering, sales and marketing strategy, and corporate administration for Baseline's smart irrigation solutions.

Notable Features:

The facility is likely a modern office and light-industrial space, equipped for technology development and product demonstration, fostering an environment of innovation.

Work Culture:

Characterized by a focus on innovation, sustainability, and customer-centric solutions. The environment likely encourages collaboration among engineers, designers, and sales teams dedicated to advancing water management technology.

HQ Significance:

The Broomfield headquarters is crucial to Baseline's operations, driving the innovation and development of technologies that address global water conservation challenges and support sustainable agriculture and landscaping.

Values Reflected in HQ: The headquarters operations and product development focus reflect Baseline's core values of innovation, resource conservation (especially water), and providing effective, reliable solutions to its customers.

Location:

Baseline achieves global reach for its smart irrigation technologies through a robust network of authorized distributors and strategic partners, further enhanced by its integration into Hunter Industries. Their solutions are implemented in numerous countries across North America, Europe, Asia, Australia, and other key agricultural and commercial regions. Globally supported functions include product sales, international distribution, localized technical support, and training programs for their sophisticated irrigation control and water management systems.

Street Address:

300 S. Technology Ct., Suite 100

City:

Broomfield

State/Province:

CO

Country:

USA

Baseline's Global Presence

Global Distribution Network

Address: Supported via regional partners and Hunter Industries' global network; specific Baseline-branded international offices are not prominently listed.

To ensure localized access to Baseline's advanced irrigation solutions, provide expert customer service, and offer technical assistance, thereby enabling effective water management for clients in diverse agricultural, commercial, and institutional sectors across the globe.

Buying Intent Signals for Baseline

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Baseline

As of April 2025, Baseline' leadership includes:

Chris Chandler - President (at time of Hunter acquisition)
Andy Congalton - Vice President of Sales (at time of Hunter acquisition)
Kelly G. Sante - Vice President of Marketing (at time of Hunter acquisition)

Investors of Baseline

Baseline has been backed by several prominent investors over the years, including:

Hunter Industries (Acquired February 2024)
Jain Irrigation Systems Ltd. (Previous Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant corporate event in the last 12 months was the acquisition of Baseline Inc. by Hunter Industries in February 2024. Specific changes to Baseline's distinct executive team leadership roles post-acquisition are typically integrated into the parent company's structure and may not be announced as standalone Baseline executive hires or exits. No other specific Baseline executive hires or departures have been widely publicized recently.

Technology (Tech Stack) used by Baseline

Discover the tools Baseline uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Baseline Email Formats and Examples

Baseline commonly utilizes an email format consisting of the employee's first initial followed directly by their last name, all preceding the '@baselinesystems.com' domain. For example, an employee named John Doe would likely have an email address such as 'jdoe@baselinesystems.com'.

[first_initial][last]@baselinesystems.com

Format

jdoe@baselinesystems.com

Example

90%

Success rate

News and media

Irrigation & Green IndustryFebruary 1, 2024

Hunter Industries Acquires Baseline Inc.

Hunter Industries announced its acquisition of Baseline Inc., a prominent manufacturer of smart irrigation control solutions. This strategic move is expected to enhance Hunter's portfolio in water management technology and expand its offerings in the commercial, institutional, and agricultural irrigation markets, leveraging Baseline's expertise in soil moisture sensing and two-wire technologies....more

Jain USA News (company blog/news)October 26, 2023

Jain Logic™ Now Integrates with Baseline™ Controllers

Jain USA (then parent company of Baseline) announced the integration of its Jain Logic™ platform with Baseline™ irrigation controllers. This collaboration enabled users to combine Baseline's advanced soil moisture-based irrigation control with Jain Logic's remote monitoring, data analytics, and management capabilities for optimized water efficiency and enhanced agricultural decision-making....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Baseline, are just a search away.