Basecamp (originally 37signals) is a pioneering American web application company known for its flagship project management tool, also named Basecamp. It champions a 'calm company' philosophy, advocating for sustainable work practices, remote work, and simplicity in software design. Basecamp helps teams organize communication, manage projects, and collaborate effectively, regardless of location. They are strong proponents of remote work and have operated as a remote-first company for over two decades.
As a fully remote company, 'headquarters' functions (leadership, core operations, strategy) are distributed and coordinated digitally. There isn't a central physical office dictating these roles.
Their 'headquarters' is virtual, characterized by their own Basecamp software, along with other digital communication tools facilitating global collaboration. Their former Chicago office was known for its thoughtful, minimalist design.
Basecamp's work culture is built on trust, autonomy, and asynchronous communication. They emphasize deep work, minimal meetings, and a healthy work-life balance, principles outlined in their books like 'Rework' and 'It Doesn't Have to Be Crazy at Work'.
The 'non-headquarters' is significant as it embodies Basecamp's philosophy and successful implementation of a remote-first model, demonstrating that large-scale collaboration and productivity can thrive without a central physical office.
Basecamp supports its global customer base and operations through a distributed team working from over 15 countries. Their products are used by millions of users worldwide, facilitating project management and team collaboration across diverse industries and time zones. Their remote-first approach enables them to hire talent globally and provide continuous support.
N/A (Fully Remote)
N/A (Operations previously based in Chicago)
N/A (Illinois, USA for former physical presence)
USA (Legally incorporated)
Address: N/A
The company's structure supports global talent acquisition and customer service without the need for regional physical offices.
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As of April 2025, BASE, Indonesia' leadership includes:
BASE, Indonesia has been backed by several prominent investors over the years, including:
Basecamp is known for its stable leadership team. There have been no publicly announced major executive hires or exits in the last 12 months. The core leadership (Fried, Heinemeier Hansson, Richards) has remained consistent.
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Basecamp commonly uses the first name email format. This is typical for companies fostering a more direct and personal communication style.
[first]@basecamp.com
Format
jason@basecamp.com
Example
90%
Success rate
TechCrunch • February 15, 2024
Basecamp introduced 'ONCE,' a new product line offering lifetime licenses for their software, allowing customers to purchase and own the software outright rather than paying recurring subscription fees. The first product under this model is Campfire, their team chat tool....more
Basecamp's Blog (Signal v. Noise) • October 5, 2023
Jason Fried explains the philosophy behind their new 'ONCE' product line, emphasizing customer ownership, long-term value, and a move away from the ubiquitous SaaS subscription model for certain types of software....more
The Verge • April 26, 2021
Basecamp announced significant changes to its internal policies, including a ban on societal and political discussions on its internal communication channels. This decision led to public controversy and a number of employee departures....more
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