Base Design
Base Design's Overview
Base Design is an acclaimed international network of creative studios specializing in branding, communication, and digital experiences. They partner with clients worldwide, from startups to established global organizations, to define their brand essence, craft compelling narratives, and connect with audiences through thoughtful design and strategy. Base Design is known for its collaborative approach and its ability to deliver impactful identities, digital platforms, and campaigns across various sectors.
Where is Base Design's Headquarters?
HQ Function
The Brussels headquarters acts as a central creative and strategic hub, managing European projects, fostering global collaboration between studios, and driving the agency's design philosophy.
Notable Features:
Located in a redeveloped port area, the Brussels studio likely features a contemporary, open-concept workspace designed to inspire creativity and teamwork, equipped with modern design facilities. Specific architectural details are not publicly highlighted but would align with a leading design agency's aesthetic.
Work Culture:
The work culture at the Brussels HQ is characterized by a blend of creativity, strategic rigor, and international collaboration. It's an environment that values diverse perspectives, encourages innovation, and maintains a strong focus on design excellence.
HQ Significance:
As one of the founding studios, the Brussels office is highly significant. It established Base Design's roots, shaped its distinctive approach to branding and design, and spearheaded its expansion into a global network.
Values Reflected in HQ: The headquarters' design and operational ethos likely reflect Base Design's core values: strategic thinking, simplicity in design, collaborative spirit, global interconnectedness, and a human-centered approach to creativity.
Location:
Base Design maintains a significant global presence through its strategically located studios in Brussels, New York, Geneva, and Melbourne. This international network enables them to offer localized insights and global perspectives, supporting a diverse range of functions worldwide including brand strategy, identity design, digital product creation, packaging, editorial design, and environmental branding. They function as a cohesive unit, often collaborating across offices on major international projects.
Street Address:
Avenue du Port 86C, Box 408
City:
Brussels
State/Province:
Brussels-Capital Region
Country:
Belgium
Base Design's Global Presence
New York, NY, USA
Address: 25 Howard Street, 4th Floor, New York, NY 10013, USA
To lead and support projects for North American clients, leverage New York's dynamic creative ecosystem, and contribute to Base Design's global strategic initiatives.
Geneva, Switzerland
Address: Rue des Vieux-Grenadiers 10, 1205 Geneva, Switzerland
To cater to the specific needs of the Swiss and international market in Geneva, offering specialized branding and communication services and strengthening Base's European presence.
Melbourne, VIC, Australia
Address: Level 2, 289 Flinders Lane, Melbourne VIC 3000, Australia
To expand Base Design's influence in Australia and the APAC region, delivering culturally relevant design solutions and fostering creative partnerships.
Buying Intent Signals for Base Design
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Executive Team of Base Design
As of April 2025, Base Design' leadership includes:
Investors of Base Design
Base Design has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Public information regarding specific executive hires or exits at Base Design, a privately partner-owned firm, is not commonly disseminated through broad channels. Leadership changes and appointments are typically managed internally or shared within the design industry.
Departures
New Appointments:
Technology (Tech Stack) used by Base Design
Discover the tools Base Design uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Base Design Email Formats and Examples
Base Design likely utilizes standard professional email address formats for its employees, typically combining parts of an employee's name with the company domain '@basedesign.com'. Common formats include first name initial followed by last name, or first name separated from last name by a period.
[first_initial][last]@basedesign.com or [first].[last]@basedesign.com
Format
jdoe@basedesign.com or jane.doe@basedesign.com
Example
75%
Success rate
News and media
Base Design Journal • November 28, 2023
Base Design x Google Arts & Culture: Unveiling 'The Hidden Worlds of the National Parks'
Base Design announced its collaboration with Google Arts & Culture on 'The Hidden Worlds of the National Parks,' an immersive digital project offering unique insights into U.S. National Parks through interactive storytelling and visuals....more
It's Nice That • October 5, 2023
Base Design gives global auction house Phillips a future-facing rebrand
Base Design undertook a comprehensive rebrand for the global auction house Phillips. The new identity aims to modernize Phillips' image, making it more accessible and future-focused for a contemporary art audience....more
Design Week • August 24, 2023
Base Design rebrands menstrual health platform Moody
The New York studio of Base Design developed a new brand identity for Moody, a platform focused on menstrual health. The rebrand sought to create a more inclusive, empowering, and destigmatized experience for its users....more
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