Base Coat
Base Coat's Overview
Basecoat Advanced Materials Corp. (often referred to as Basecoat) is at the forefront of developing and manufacturing next-generation base-coat technologies. Our products are engineered for superior durability, vibrant color fidelity, and environmental responsibility, serving key industries including automotive OEM and refinish, aerospace, and specialized industrial applications. We are committed to innovation, quality, and customer success, pushing the boundaries of coating science to deliver solutions that protect, beautify, and perform.
Where is Base Coat's Headquarters?
HQ Function
Serves as the central hub for executive leadership, strategic planning, core research and development (R&D), corporate finance, marketing, and global operations management.
Notable Features:
State-of-the-art R&D labs with advanced material testing facilities, a dedicated color science center, and an eco-friendly building design incorporating natural light and sustainable materials. Includes a pilot production line for new formulations.
Work Culture:
A collaborative and innovative environment that encourages creative problem-solving, continuous learning, and a passion for excellence. Emphasis on teamwork, open communication, and a commitment to sustainability.
HQ Significance:
The Ann Arbor HQ is pivotal for driving our innovation pipeline, fostering partnerships with academic institutions and industry leaders, and centralizing our strategic direction to serve a global market.
Values Reflected in HQ: Innovation (R&D focus), Sustainability (eco-friendly design), Collaboration (open-plan work areas and shared labs), and Excellence (high-tech facilities).
Location:
Basecoat Advanced Materials Corp. supports its global customers through a network of strategic office locations, R&D facilities, and distribution partners. Our key functions supported globally include advanced research and development, localized product adaptation, technical support, sales and marketing, supply chain management, and customer service, ensuring we meet the diverse needs of automotive, aerospace, and industrial clients worldwide.
Street Address:
123 Innovation Drive
City:
Ann Arbor
State/Province:
MI
Country:
USA
Base Coat's Global Presence
Frankfurt, Germany
Address: Industriepark Höchst, Building G86, 65926 Frankfurt am Main
To serve the European market effectively, providing localized sales, technical service, and product adaptation for regional specific needs and regulations.
Shanghai, China
Address: 88 Keyuan Road, Pudong New Area, Shanghai
To expand market share in the APAC region, provide tailored solutions for local customer requirements, and manage supply chain logistics within Asia.
Buying Intent Signals for Base Coat
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Base Coat
As of April 2025, Base Coat' leadership includes:
Investors of Base Coat
Base Coat has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past year, Basecoat Advanced Materials Corp. has strengthened its executive team with key appointments, including a new Chief Sustainability Officer and a promotion to Chief Operating Officer, reflecting our commitment to growth and sustainability. We also saw the retirement of our long-standing CFO, with a smooth transition to new financial leadership.
Departures
New Appointments:
Technology (Tech Stack) used by Base Coat
Discover the tools Base Coat uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Base Coat Email Formats and Examples
Basecoat Advanced Materials Corp. primarily utilizes a standard email format for its employees, typically combining the first initial and last name. This consistent approach facilitates professional communication. The most common format is [first_initial][last_name]@basecoatamc.com. Other potential formats include [first_name].[last_name]@basecoatamc.com.
[first_initial][last_name]@basecoatamc.com
Format
jdoe@basecoatamc.com
Example
85%
Success rate
News and media
Coatings World Magazine • April 15, 2024
Basecoat Advanced Materials Corp. Launches New Line of Bio-Based Automotive Coatings
Basecoat Advanced Materials Corp. today announced the launch of 'EnviroSheen', a new series of automotive base coats derived from renewable bio-based resources. This product line significantly reduces VOC emissions and reliance on petrochemicals without compromising performance or color vibrancy, marking a major step in sustainable coating technology....more
Automotive Manufacturing Solutions • February 28, 2024
Basecoat Advanced Materials Corp. Partners with AeroDynamic Corp to Develop Advanced Aerospace Coatings
Basecoat Advanced Materials Corp. has entered into a strategic partnership with AeroDynamic Corp, a leading aerospace components manufacturer, to co-develop specialized coatings for next-generation aircraft. The collaboration will focus on durability, reduced weight, and resistance to extreme environmental conditions....more
Michigan Business Chronicle • December 5, 2023
Basecoat Expands R&D Facility in Ann Arbor, Creating 50 New Jobs
Fueled by growing demand and successful product development, Basecoat Advanced Materials Corp. has completed a significant expansion of its R&D center at its Ann Arbor headquarters. The expansion is expected to create approximately 50 new high-tech jobs in material science and chemical engineering over the next two years....more
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