HQ Function

The Irvine headquarters serves as the central hub for Barton Perreira's global operations, including design direction, brand management, marketing, sales strategy, and administrative functions.

Notable Features:

The headquarters likely features a modern office design conducive to creative collaboration, possibly including showrooms for new collections and dedicated spaces for design and prototyping.

Work Culture:

The work culture at Barton Perreira's HQ is likely dynamic and creative, fostering innovation in design and a passion for luxury goods. It probably emphasizes attention to detail, quality, and a collaborative approach to building a globally recognized brand.

HQ Significance:

This location is significant as it anchors the brand's operations in Southern California, a key region for fashion and luxury lifestyle trends, allowing easy access to industry networks and a skilled workforce.

Values Reflected in HQ: The headquarters likely reflects Barton Perreira's core values of quality, craftsmanship, understated luxury, and design excellence through its aesthetic and operational setup.

Location:

Barton Perreira has a significant global presence, with its eyewear sold in over 50 countries. Distribution is primarily through high-end independent optical retailers, luxury department stores (like Bergdorf Goodman, Neiman Marcus, Selfridges), and its own flagship boutiques in key cities. This network supports international sales, brand visibility, and localized marketing efforts across North America, Europe, Asia, and other affluent markets. The recent acquisition by Thélios (LVMH) is expected to further enhance its global distribution and reach.

Street Address:

100 Theory, Suite 200

City:

Irvine

State/Province:

CA

Country:

USA