HQ Function

Serves as a central hub for content creation (podcasting, video production, blogging), editorial operations, business development, and administrative functions. Many key personalities and shows have historically been based here.

Notable Features:

The previous NYC HQ was known for its podcast studios, a radio room, open-concept workspaces, and often being the backdrop for their video content, giving it an 'always live' feel. It was characterized by a high-energy, somewhat chaotic atmosphere reflective of the brand.

Work Culture:

Fast-paced, irreverent, personality-driven, and highly entrepreneurial. Barstool's work culture encourages creative freedom and direct audience engagement, often described as intense, unconventional, and 'always on.'

HQ Significance:

The NYC headquarters has been the symbolic heart of Barstool Sports, where its distinct brand identity was forged and much of its foundational content originated. It represents the company's East Coast roots and its rise in the digital media landscape.

Values Reflected in HQ: The NYC HQ's often raw and dynamic environment reflected Barstool's core values of authenticity, unfiltered commentary, speed in content delivery, and a 'work hard, play hard' mentality.

Location:

While primarily focused on the US market, Barstool Sports has a significant global digital audience through its website, social media channels, and podcasts. Merchandise is shipped internationally, and some content, particularly sports commentary and viral videos, resonates with international viewers. They have also hosted occasional live events and content initiatives outside the US, such as in the UK.

Street Address:

333 W 39th St (Previous primary location; new NYC HQ at 122 Fifth Avenue planned for 2025)

City:

New York

State/Province:

New York

Country:

USA