Barrows
Barrows's Overview
Barrows is a global retail transformation agency renowned for designing and implementing intelligent retail experiences. With a focus on shopper marketing, in-store design, and digital integration, Barrows helps brands connect with consumers, drive sales, and build lasting brand loyalty. They partner with leading global brands to create memorable customer journeys and optimize the retail environment.
Where is Barrows's Headquarters?
HQ Function
Serves as the global nerve center for Barrows, overseeing strategic direction, core operational management, design innovation, and global client relations.
Notable Features:
Strategically located in the redeveloped Point Waterfront area, featuring modern office architecture designed to foster creativity and collaboration among its teams.
Work Culture:
A dynamic, innovative, and collaborative environment that encourages creative problem-solving and a results-driven approach to retail marketing challenges. Emphasis is placed on teamwork and client success.
HQ Significance:
The Durban headquarters is key to Barrows's origins and continued global expansion, acting as the central hub for its worldwide network and operations.
Values Reflected in HQ: The headquarters' design and operations reflect Barrows's core values of innovation, collaboration, global thinking, and a commitment to excellence in retail solutions.
Location:
Barrows supports its global clients through a strategically located network of offices and production facilities across Africa, Europe, North America, South America, and Asia-Pacific. This widespread presence enables them to deliver localized retail strategies, design, production, and implementation of in-store experiences, ensuring brand consistency and market relevance worldwide. Functions supported globally include retail strategy development, shopper insights, creative design, digital integration, sustainable solutions, fixture manufacturing, and project management.
Street Address:
The Point, 76 Point Road
City:
Durban
State/Province:
KwaZulu-Natal
Country:
South Africa
Barrows's Global Presence
London, United Kingdom
Address: Unit G.09, The Record Hall, 16-16A Baldwins Gardens, London, EC1N 7RJ, United Kingdom
Facilitates client engagement and project execution across the EMEA markets, leveraging local market insights and global expertise.
New York, NY, USA
Address: 580 Broadway, Suite 501, New York, NY 10012, USA
Drives growth and manages client relationships within the North American market, tapping into local retail trends and consumer behavior.
Singapore, Singapore
Address: 61 Robinson Road, #13-02, 61 Robinson, Singapore 068893
Supports expansion and service delivery throughout the APAC region, adapting global strategies to local consumer preferences and retail landscapes.
Buying Intent Signals for Barrows
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Barrows
As of April 2025, Barrows' leadership includes:
Investors of Barrows
Barrows has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, there have been no major C-suite executive hires or exits at Barrows widely reported in the last 12 months. The leadership team appears to have maintained stability.
Technology (Tech Stack) used by Barrows
Discover the tools Barrows uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Barrows Email Formats and Examples
Barrows typically utilizes a standard corporate email format. The most common structure is [first].[last]@barrowsglobal.com. Variations such as [first_initial][last]@barrowsglobal.com or [first]@barrowsglobal.com might also be in use for some employees.
[first].[last]@barrowsglobal.com
Format
john.doe@barrowsglobal.com
Example
80%
Success rate
News and media
barrowsglobal.com • December 7, 2023
Barrows Wins Gold at Shop! Awards 2023
Barrows Global announced multiple gold awards at the 2023 Shop! Design Awards. These accolades recognize their excellence in creating innovative and effective retail environments and shopper marketing campaigns for leading global brands, highlighting their impact on the retail industry....more
Bizcommunity • October 13, 2023
Barrows & Mr Price Home win big at the POPAI Paris Awards
Barrows, in partnership with Mr Price Home, received prestigious awards at the POPAI Paris Awards. This recognition underscores their successful collaboration in designing impactful point-of-purchase advertising and retail experiences....more
Retail TouchPoints • May 23, 2023
Barrows Global Taps into Generative AI to Design Retail Experiences
Barrows Global is leveraging generative AI technology to enhance the design process for retail experiences. This initiative aims to accelerate ideation, personalize store concepts, and create more engaging environments for shoppers by utilizing AI-driven insights and visualizations....more
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