Barrel
Barrel's Overview
Barrel, founded in 2006 and headquartered in New York City, is a creative and digital marketing agency that became part of Dept, a global digital agency, in October 2023. Barrel specializes in designing and developing e-commerce websites, particularly on the Shopify Plus platform, for direct-to-consumer (DTC) brands. They focus on creating engaging user experiences, strong visual identities, and effective digital strategies to help lifestyle, wellness, and CPG brands grow their online presence and sales. Their services span from initial strategy and branding to UX/UI design, web development, and ongoing optimization and support.
Where is Barrel's Headquarters?
HQ Function
The New York office serves as the primary center for Barrel's operations, including client strategy, creative design, technology development, project management, and leadership functions.
Notable Features:
The office is likely an open-plan space within a loft-style building, designed to encourage collaboration and creativity, typical of agencies in this NYC area. It offers modern amenities and workspaces conducive to both individual focus and teamwork.
Work Culture:
Barrel fosters a collaborative, innovative, and results-driven work culture. There's an emphasis on craftsmanship, continuous learning, and a client-centric approach. As part of Dept, this culture is now integrated within a larger global network, offering expanded opportunities.
HQ Significance:
Being located in New York City provides Barrel with direct access to a rich talent pool, a diverse range of clients, industry partners, and the latest trends in digital marketing and e-commerce. This strategic location is now amplified by Dept's global resources.
Values Reflected in HQ: The headquarters likely reflects Barrel's values of creativity, collaboration, quality, and innovation, providing an inspiring environment for its team and clients.
Location:
While Barrel's core offices are in New York and Los Angeles, their acquisition by Dept in October 2023 significantly expanded their global presence. Barrel now operates as part of Dept, a global agency with offices in over 30 countries across Europe, the Americas, and Asia Pacific. This allows Barrel to leverage a worldwide network of talent and resources to serve international clients and implement global digital strategies.
Street Address:
133 W 19th St, Floor 8
City:
New York
State/Province:
NY
Country:
USA
Barrel's Global Presence
Los Angeles, CA, USA
Address: 860 S Los Angeles St, #406, Los Angeles, CA 90014
To provide dedicated support for West Coast clients, tap into the LA creative and tech ecosystem, and expand Barrel's (and now Dept's) footprint in a key North American market.
Buying Intent Signals for Barrel
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Executive Team of Barrel
As of April 2025, Barrel' leadership includes:
Investors of Barrel
Barrel has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant structural change for Barrel was its acquisition by Dept in October 2023. Barrel's existing leadership team, including co-founders Peter Kang and Sei-Wook Kim, have continued in their roles, leading Barrel within the larger Dept organization. No other specific executive new hires or departures from Barrel's core leadership have been publicly announced in the past 12 months.
Technology (Tech Stack) used by Barrel
Discover the tools Barrel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Barrel Email Formats and Examples
Barrel commonly uses the email format consisting of the employee's first name followed by '@barrelny.com'. This is a prevalent pattern for communication with their team members.
first@barrelny.com
Format
peter@barrelny.com
Example
90%
Success rate
News and media
Dept Agency News • October 5, 2023
Barrel Joins Dept, Expanding Global Digital Agency's Shopify Plus Capabilities
Barrel, a leading New York-based Shopify Plus agency, announced it has been acquired by global digital agency Dept. This strategic move aims to strengthen Dept's e-commerce and experience design capabilities in North America, with Barrel's team and leadership integrating into Dept....more
Barrel Blog / Webby Awards • April 26, 2023
Barrel's Work with Anda Seat Recognized at the 2023 Webby Awards
Barrel's e-commerce website design for gaming chair company Anda Seat received an Honoree mention in the Websites and Mobile Sites (Shopping) category at the 27th Annual Webby Awards, underscoring their expertise in creating high-quality digital shopping experiences....more
Barrel Blog • February 15, 2023
Barrel Introduces Subscribe & Build: A New Retainer Model for E-commerce Growth
Barrel launched 'Subscribe & Build,' a flexible retainer service designed to provide ongoing design, development, and strategic support for e-commerce brands looking for continuous improvement and growth without committing to large, project-based scopes....more
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