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Bare Performance Nutrition's Overview

Total employees55
HeadquartersRound Rock
Founded2012

Bare Performance Nutrition (BPN) is a GNCBL-certified sports nutrition and wellness brand founded in 2012 by U.S. Army veteran Nick Bare. The company is dedicated to helping people of all fitness levels improve their health and performance through high-quality, transparently formulated supplements. BPN emphasizes education, inspiration, and community, built around their core mantra 'Go One More.' They offer a range of products including protein powders, pre-workouts, hydration formulas, and general wellness supplements, primarily sold direct-to-consumer via their website.

Where is Bare Performance Nutrition's Headquarters?

HQ Function

The HQ serves as the central command for all company operations, including product research and development, marketing and brand strategy, content creation, customer support, and global order fulfillment.

Notable Features:

The state-of-the-art facility includes a fully equipped gym (BPN HPL - Human Performance Lab) used for product testing and content, modern office spaces, podcast studios, and an extensive warehouse. It is designed to be a physical embodiment of the BPN brand.

Work Culture:

BPN fosters a high-energy, results-driven work culture centered around health, fitness, and continuous improvement. Employees are often passionate about the brand's mission and embody the 'Go One More' philosophy.

HQ Significance:

The headquarters is more than just an office; it's a brand hub that facilitates content creation, product innovation, and community engagement, playing a crucial role in BPN's direct-to-consumer model and brand identity.

Values Reflected in HQ: The headquarters reflects BPN's core values of transparency (open design, content creation on-site), performance (integrated gym), quality (controlled environment for product handling), and community (space for team collaboration and events).

Location:

Bare Performance Nutrition primarily serves customers globally through its direct-to-consumer e-commerce platform, shipping to numerous countries. While their physical operations and headquarters are based in the USA, their digital marketing, online content, and strong brand community give them a significant international reach among fitness enthusiasts. They also engage with international customers through select retail partnerships and distributors in key markets.

Street Address:

3161 Eagles Nest St. Suite 370

City:

Round Rock

State/Province:

Texas

Country:

USA

Bare Performance Nutrition's Global Presence

N/A - Operations Centralized

Address: N/A

All functions are managed centrally from the Texas headquarters to maintain cohesive operations, brand consistency, and efficient direct-to-consumer fulfillment.

Buying Intent Signals for Bare Performance Nutrition

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bare Performance Nutrition

As of April 2025, Bare Performance Nutrition' leadership includes:

Nick Bare - Founder & Chief Executive Officer
Stefany Bare - Co-Owner & Chief Operating Officer
Kat Thomas - Chief Marketing Officer
Jordan St. Cyr - Chief Financial Officer

Investors of Bare Performance Nutrition

Bare Performance Nutrition has been backed by several prominent investors over the years, including:

Founder-Funded (Nick Bare)
Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Bare Performance Nutrition has strategically expanded its executive leadership in the past year, notably appointing a new Chief Marketing Officer to drive brand growth and market presence. There have been no publicly announced executive departures during this period.

New Appointments:

Kat Thomas, Kat Thomas was appointed as Chief Marketing Officer, bringing extensive experience in consumer branding and digital marketing to accelerate BPN's growth.

Technology (Tech Stack) used by Bare Performance Nutrition

Discover the tools Bare Performance Nutrition uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bare Performance Nutrition Email Formats and Examples

While Bare Performance Nutrition does not officially publish its email format, common structures for companies include [first name]@[companydomain.com] or [first initial][last name]@[companydomain.com]. For general inquiries, they provide contact forms and support email addresses on their website.

[first]@bareperformancenutrition.com or [first_initial][last]@bareperformancenutrition.com

Format

support@bareperformancenutrition.com

Example

70%

Success rate

News and media

ForbesMay 2, 2023

Bare Performance Nutrition: How Nick Bare Built A $100 Million Fitness Empire From His College Apartment

Forbes magazine profiled Nick Bare, detailing the journey of Bare Performance Nutrition from its humble beginnings in his college apartment to becoming a nine-figure business. The article highlights BPN's growth, attributed to Bare's authentic content creation, commitment to quality, and strong community engagement....more

Bare Performance Nutrition BlogSeptember 20, 2023

Bare Performance Nutrition Welcomes CrossFit Games Champion Laura Horvath to its Athlete Roster

Bare Performance Nutrition announced a significant partnership, welcoming 2023 CrossFit Games Champion Laura Horvath to its team of sponsored athletes. This collaboration aims to further BPN's reach within the global functional fitness community....more

Bare Performance Nutrition YouTubeJuly 17, 2023

Bare Performance Nutrition Announces New Product: Electrolytes+ Hydration Mix

BPN launched a new hydration product, Electrolytes+, designed to support optimal hydration and performance for athletes and active individuals. The launch was announced via their popular YouTube channel and other social media platforms, detailing the formulation and benefits....more

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