Bare Performance Nutrition (BPN) is a GNCBL-certified sports nutrition and wellness brand founded in 2012 by U.S. Army veteran Nick Bare. The company is dedicated to helping people of all fitness levels improve their health and performance through high-quality, transparently formulated supplements. BPN emphasizes education, inspiration, and community, built around their core mantra 'Go One More.' They offer a range of products including protein powders, pre-workouts, hydration formulas, and general wellness supplements, primarily sold direct-to-consumer via their website.
The HQ serves as the central command for all company operations, including product research and development, marketing and brand strategy, content creation, customer support, and global order fulfillment.
The state-of-the-art facility includes a fully equipped gym (BPN HPL - Human Performance Lab) used for product testing and content, modern office spaces, podcast studios, and an extensive warehouse. It is designed to be a physical embodiment of the BPN brand.
BPN fosters a high-energy, results-driven work culture centered around health, fitness, and continuous improvement. Employees are often passionate about the brand's mission and embody the 'Go One More' philosophy.
The headquarters is more than just an office; it's a brand hub that facilitates content creation, product innovation, and community engagement, playing a crucial role in BPN's direct-to-consumer model and brand identity.
Bare Performance Nutrition primarily serves customers globally through its direct-to-consumer e-commerce platform, shipping to numerous countries. While their physical operations and headquarters are based in the USA, their digital marketing, online content, and strong brand community give them a significant international reach among fitness enthusiasts. They also engage with international customers through select retail partnerships and distributors in key markets.
3161 Eagles Nest St. Suite 370
Round Rock
Texas
USA
Address: N/A
All functions are managed centrally from the Texas headquarters to maintain cohesive operations, brand consistency, and efficient direct-to-consumer fulfillment.
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As of April 2025, Bare Performance Nutrition' leadership includes:
Bare Performance Nutrition has been backed by several prominent investors over the years, including:
Bare Performance Nutrition has strategically expanded its executive leadership in the past year, notably appointing a new Chief Marketing Officer to drive brand growth and market presence. There have been no publicly announced executive departures during this period.
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While Bare Performance Nutrition does not officially publish its email format, common structures for companies include [first name]@[companydomain.com] or [first initial][last name]@[companydomain.com]. For general inquiries, they provide contact forms and support email addresses on their website.
[first]@bareperformancenutrition.com or [first_initial][last]@bareperformancenutrition.com
Format
support@bareperformancenutrition.com
Example
70%
Success rate
Forbes • May 2, 2023
Forbes magazine profiled Nick Bare, detailing the journey of Bare Performance Nutrition from its humble beginnings in his college apartment to becoming a nine-figure business. The article highlights BPN's growth, attributed to Bare's authentic content creation, commitment to quality, and strong community engagement....more
Bare Performance Nutrition Blog • September 20, 2023
Bare Performance Nutrition announced a significant partnership, welcoming 2023 CrossFit Games Champion Laura Horvath to its team of sponsored athletes. This collaboration aims to further BPN's reach within the global functional fitness community....more
Bare Performance Nutrition YouTube • July 17, 2023
BPN launched a new hydration product, Electrolytes+, designed to support optimal hydration and performance for athletes and active individuals. The launch was announced via their popular YouTube channel and other social media platforms, detailing the formulation and benefits....more
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