Bare Necessities is a prominent online retailer specializing in women's and men's branded intimate apparel, including bras, lingerie, swimwear, shapewear, hosiery, and sleepwear. Founded in 1998, the company is known for its extensive range of sizes, styles, and brands, catering to a diverse customer base. They emphasize proper fit and offer expert advice, aiming to be a comprehensive resource for intimate apparel needs. Bare Necessities was acquired by Walmart in 2018, operating as a subsidiary to enhance Walmart's e-commerce offerings in this category.
The headquarters serves as the central hub for corporate operations, merchandising, marketing, e-commerce platform management, customer service, and primary distribution activities.
The Edison facility combines modern office spaces with a significant distribution center, optimized for efficient e-commerce logistics, including advanced inventory management and order fulfillment systems.
As an e-commerce leader in intimate apparel, the culture likely emphasizes digital innovation, customer experience, deep product knowledge, and a fast-paced environment. Post-acquisition by Walmart, it may also integrate broader corporate values focused on scale and efficiency.
This location is crucial as the nerve center for Bare Necessities' U.S. e-commerce operations, handling everything from product curation and digital marketing to nationwide logistics and customer support, underpinning its market position.
Bare Necessities primarily serves customers within the United States through its robust e-commerce platform. Additionally, the company offers international shipping to a wide array of countries, extending its reach for branded lingerie, swimwear, and other intimate apparel to a global customer base looking for specialized sizes and styles.
90 Northfield Ave
Edison
NJ
USA
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As of April 2025, Bare Necessities' leadership includes:
Bare Necessities has been backed by several prominent investors over the years, including:
As a subsidiary of Walmart since 2018, executive transitions at Bare Necessities are typically managed within the broader Walmart corporate structure and may not always be publicly announced as standalone news. No major public announcements of hires or exits specific to Bare Necessities' top leadership have been prominent in the last 12 months.
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Bare Necessities likely utilizes standard corporate email formats. Common patterns include [first_initial][last]@[companyname].com or [first].[last]@[companyname].com. For customer interactions, they use dedicated addresses such as service@barenecessities.com, which is publicly listed on their website.
[first_initial][last]@barenecessities.com
Format
jdoe@barenecessities.com
Example
75%
Success rate
PR Newswire • March 14, 2023
Bare Necessities released comprehensive findings from its inaugural bra survey titled 'The Naked Truth.' The survey provided significant insights into women's preferences, common fit challenges, and shopping behaviors related to bras, underscoring the company's ongoing commitment to deeply understanding and effectively serving its customers' needs in the intimate apparel market....more
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