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Bare Necessities's Overview

Total employees139
HeadquartersEdison
Founded1998

Bare Necessities is a prominent online retailer specializing in women's and men's branded intimate apparel, including bras, lingerie, swimwear, shapewear, hosiery, and sleepwear. Founded in 1998, the company is known for its extensive range of sizes, styles, and brands, catering to a diverse customer base. They emphasize proper fit and offer expert advice, aiming to be a comprehensive resource for intimate apparel needs. Bare Necessities was acquired by Walmart in 2018, operating as a subsidiary to enhance Walmart's e-commerce offerings in this category.

Where is Bare Necessities's Headquarters?

Bare Necessities officeBare Necessities officeBare Necessities officeBare Necessities office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for corporate operations, merchandising, marketing, e-commerce platform management, customer service, and primary distribution activities.

Notable Features:

The Edison facility combines modern office spaces with a significant distribution center, optimized for efficient e-commerce logistics, including advanced inventory management and order fulfillment systems.

Work Culture:

As an e-commerce leader in intimate apparel, the culture likely emphasizes digital innovation, customer experience, deep product knowledge, and a fast-paced environment. Post-acquisition by Walmart, it may also integrate broader corporate values focused on scale and efficiency.

HQ Significance:

This location is crucial as the nerve center for Bare Necessities' U.S. e-commerce operations, handling everything from product curation and digital marketing to nationwide logistics and customer support, underpinning its market position.

Values Reflected in HQ: The headquarters' operations reflect a commitment to comprehensive inventory, efficient order processing, customer satisfaction, and specialized expertise in the intimate apparel market.

Location:

Bare Necessities primarily serves customers within the United States through its robust e-commerce platform. Additionally, the company offers international shipping to a wide array of countries, extending its reach for branded lingerie, swimwear, and other intimate apparel to a global customer base looking for specialized sizes and styles.

Street Address:

90 Northfield Ave

City:

Edison

State/Province:

NJ

Country:

USA

Bare Necessities's Global Presence

Buying Intent Signals for Bare Necessities

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bare Necessities

As of April 2025, Bare Necessities' leadership includes:

Noah Wrubel - CEO and Co-Founder
Bill Wrubel - Co-Founder

Investors of Bare Necessities

Bare Necessities has been backed by several prominent investors over the years, including:

Walmart Inc. (Acquirer)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a subsidiary of Walmart since 2018, executive transitions at Bare Necessities are typically managed within the broader Walmart corporate structure and may not always be publicly announced as standalone news. No major public announcements of hires or exits specific to Bare Necessities' top leadership have been prominent in the last 12 months.

Technology (Tech Stack) used by Bare Necessities

Discover the tools Bare Necessities uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bare Necessities Email Formats and Examples

Bare Necessities likely utilizes standard corporate email formats. Common patterns include [first_initial][last]@[companyname].com or [first].[last]@[companyname].com. For customer interactions, they use dedicated addresses such as service@barenecessities.com, which is publicly listed on their website.

[first_initial][last]@barenecessities.com

Format

jdoe@barenecessities.com

Example

75%

Success rate

News and media

PR NewswireMarch 14, 2023

Bare Necessities Unveils Results from its First-Ever Bra Survey, 'The Naked Truth'

Bare Necessities released comprehensive findings from its inaugural bra survey titled 'The Naked Truth.' The survey provided significant insights into women's preferences, common fit challenges, and shopping behaviors related to bras, underscoring the company's ongoing commitment to deeply understanding and effectively serving its customers' needs in the intimate apparel market....more

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