BarBend
BarBend's Overview
BarBend is a premier digital media company and the world’s leading source for strength sports news, analysis, entertainment, and expert opinion. Founded in 2016, BarBend has established itself as the Official Media Partner of USA Weightlifting, providing comprehensive coverage of powerlifting, Olympic weightlifting, CrossFit, strongman, and functional fitness. The platform offers a wide range of content, including news articles, training guides, athlete interviews, product reviews, and event coverage, catering to a global community of strength enthusiasts, athletes, and coaches. BarBend's mission is to inform, educate, and entertain its audience, fostering a deeper understanding and appreciation for all aspects of strength.
Where is BarBend's Headquarters?
HQ Function
Serves as the central hub for BarBend's editorial, content creation, business development, and administrative operations. While a significant portion of the team works remotely, the NYC office supports core strategic functions.
Notable Features:
Located in a well-established commercial area of Manhattan, the office provides a professional environment for its New York-based team. Specific internal architectural details are not publicly highlighted, but it is equipped for digital media production and collaborative work.
Work Culture:
BarBend fosters a passionate, knowledgeable, and collaborative work culture, driven by a shared enthusiasm for strength sports. The environment is dynamic and fast-paced, emphasizing journalistic integrity, accuracy, and the creation of engaging content. For its distributed team, effective communication and autonomy are key, while the HQ facilitates in-person synergy.
HQ Significance:
The New York City headquarters anchors BarBend in a major global media capital, enhancing its credibility, access to talent, and industry networking opportunities. It symbolizes the company's growth from a niche publication to a leading authority in strength sports media.
Values Reflected in HQ: The choice of a New York City headquarters reflects BarBend's ambition, professionalism, and commitment to being a significant player in the sports media landscape. The company's dedication to high-quality, authoritative content and community engagement are core values evident in their operations.
Location:
BarBend supports a global audience with its digital content, accessible worldwide. Its team, featuring many remote contributors, is spread across different countries, enabling comprehensive coverage of international strength sports events, athletes, and training methodologies. While its primary operational hub is in New York City, BarBend's content reach, reader base, and influence are decidedly global, serving strength enthusiasts across continents.
Street Address:
33 Irving Place, 3rd Floor
City:
New York
State/Province:
NY
Country:
USA
BarBend's Global Presence
Global (Remote)
Address: Not Applicable (Distributed Workforce)
This distributed workforce model allows BarBend to provide diverse global perspectives, cover international strength sports events effectively, and tap into a worldwide talent pool of experts and content creators.
Buying Intent Signals for BarBend
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Executive Team of BarBend
As of April 2025, BarBend' leadership includes:
Investors of BarBend
BarBend has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held company, detailed C-level executive movements at BarBend are not frequently publicized. The founding executive team, David Tao (CEO) and Jake Boly (CCO), remain in their leadership roles. No major C-suite hires or exits have been publicly announced in the last 12 months.
Technology (Tech Stack) used by BarBend
Discover the tools BarBend uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BarBend Email Formats and Examples
BarBend likely uses standard professional email formats for its staff. Common formats include using the first name or a combination of first name and last initial/name followed by '@barbend.com'.
[first]@barbend.com
Format
david@barbend.com
Example
80%
Success rate
News and media
BarBend • November 2, 2023
BarBend Announces 'Lift Limitless' Campaign in Partnership with SBD Apparel
BarBend, a leading strength sports media outlet, launched the 'Lift Limitless' campaign in collaboration with SBD Apparel. This initiative focuses on sharing inspirational stories from everyday athletes within the diverse strength community....more
BarBend • April 5, 2023
BarBend Named Exclusive Media Partner for the 2023 World’s Strongest Man Arena Finals
BarBend was designated as the Exclusive Media Partner for the arena finals of the 2023 SBD World’s Strongest Man competition. This role involved providing in-depth coverage and exclusive behind-the-scenes content from the prestigious strongman event....more
BarBend / USA Weightlifting • January 19, 2022 (Partnership effective through 2024)
BarBend Extends Official Media Partnership with USA Weightlifting Through 2024
BarBend and USA Weightlifting announced an extension of their significant partnership, confirming BarBend as the Official Media Partner of USA Weightlifting through the end of 2024. This ongoing collaboration highlights BarBend's commitment to promoting and covering the sport of weightlifting at all levels....more
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