Barbell Apparel is a performance apparel company renowned for its innovative athletic fit jeans, designed to accommodate muscular builds without sacrificing style or comfort. Founded in 2013 by a group of friends and athletes, the company gained initial traction through a highly successful Kickstarter campaign. They specialize in creating high-quality clothing, including denim, tops, shorts, and activewear, engineered for athletes and individuals with active lifestyles. Their mission is to provide durable, comfortable, and stylish apparel that moves with the body, empowering customers to perform at their best in and out of the gym, and to live without restrictions.
Serves as the central hub for operations, product design and development, marketing, customer service, and e-commerce fulfillment.
Modern office and warehouse space designed to support a direct-to-consumer apparel brand, likely including design studios and fulfillment infrastructure.
Likely a dynamic, fitness-focused, and collaborative environment. Emphasis on innovation in apparel, customer satisfaction, and embodying the active lifestyle the brand promotes.
The Las Vegas HQ centralizes key business functions critical for brand growth, product innovation, and efficient distribution to a global customer base.
Barbell Apparel primarily operates its core business functions from its headquarters in Las Vegas, Nevada. However, it supports a global customer base through its robust e-commerce platform, offering international shipping to numerous countries. Their marketing and brand presence reach worldwide, catering to athletes and fitness enthusiasts across different continents. While they don't have publicly listed international corporate offices, their products are accessible globally via online sales and international distribution partners.
7075 W. Badura Ave. Suite 130
Las Vegas
NV
USA
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As of April 2025, Barbell Apparel' leadership includes:
Barbell Apparel has been backed by several prominent investors over the years, including:
No major public announcements regarding executive new hires or exits at Barbell Apparel have been identified in the last 12 months. The founding team appears to remain in key leadership roles.
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Barbell Apparel likely utilizes standard professional email formats for its employees. Common formats for companies of this nature include [first_initial][last]@[domain].com or [first]@[domain].com.
[first]@barbellapparel.com
Format
hunter@barbellapparel.com
Example
70%
Success rate
PR Newswire • March 2, 2023
Barbell Apparel announced the launch of their new 'Anything Pant,' designed for ultimate versatility and comfort. The pant aims to serve as a go-to option for workouts, office wear, and casual outings, further expanding their line of performance lifestyle apparel....more
Barbell Apparel Blog/Social Media • November 20, 2023
Barbell Apparel featured its Havok Polo, emphasizing its performance fabric blend for breathability, 4-way stretch, and wrinkle resistance. The polo is marketed as suitable for athletic pursuits as well as smart-casual occasions, reflecting the brand's commitment to versatile activewear....more
ABC (Shark Tank) • February 14, 2014
The founders of Barbell Apparel pitched their athletic fit jeans on ABC's Shark Tank, Season 5, Episode 19. They successfully secured an investment deal with Kevin O'Leary, which provided significant exposure and capital for the brand's growth....more
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