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Barbarian's Overview

Total employees229
HeadquartersNew York
Founded2001

Barbarian is a digital creative agency known for its innovative and often unconventional approach to advertising and technology. Founded in 2001, they focus on creating future-forward brand experiences, leveraging emerging technologies, and crafting compelling digital narratives. They aim to connect brands with consumers in meaningful ways through a blend of strategy, creativity, and technology, often pushing the boundaries of digital marketing.

Where is Barbarian's Headquarters?

HQ Function

The New York headquarters serves as the central hub for Barbarian's operations, including creative development, strategic planning, client services, technology innovation, and administrative functions.

Notable Features:

While specific current features are proprietary, Barbarian has historically been known for innovative office designs fostering collaboration, such as their famous 'Superdesk' in a previous location. Their current space likely reflects their creative and tech-forward culture.

Work Culture:

Barbarian fosters a work culture that is creative, collaborative, and forward-thinking. It encourages experimentation, innovation, and a passion for digital technology, aiming to attract talent that is eager to challenge conventions.

HQ Significance:

Being headquartered in New York City provides Barbarian with direct access to a diverse talent pool, major clients across various industries, and the pulse of the global advertising and tech scenes.

Values Reflected in HQ: The choice of a dynamic New York City location reflects Barbarian's values of innovation, ambition, and being at the forefront of industry trends.

Location:

While Barbarian's primary physical office is in New York City, their campaigns and client base often have a national and international reach. They leverage digital platforms to serve clients and execute projects globally, collaborating with partners and talent from around the world as needed. Their parent company, Cheil Worldwide, has an extensive global network, which Barbarian can tap into.

Street Address:

11 Broadway, Suite 1010

City:

New York

State/Province:

NY

Country:

USA

Barbarian's Global Presence

Buying Intent Signals for Barbarian

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Barbarian

As of April 2025, Barbarian' leadership includes:

Steven Moy - Chief Executive Officer
Lamar Butler - Head of Talent and Culture
Andrew Dawson - Chief Strategy Officer
JoRoan Lazaro - Executive Creative Director
Courtney Cherry - Head of Production

Investors of Barbarian

Barbarian has been backed by several prominent investors over the years, including:

Cheil Worldwide (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Barbarian has seen some key leadership appointments in the past year aimed at strengthening its creative and strategic capabilities.

New Appointments:

Andrew Dawson, Andrew Dawson joined Barbarian as Chief Strategy Officer to lead and evolve the agency's strategic offerings.
JoRoan Lazaro, JoRoan Lazaro was appointed as Executive Creative Director to helm Barbarian's creative vision and output.

Technology (Tech Stack) used by Barbarian

Discover the tools Barbarian uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Barbarian Email Formats and Examples

Barbarian likely uses standard corporate email formats, commonly utilizing combinations of first name, last name, or initials.

Preferred format: [first].[last]@barbarian.com (e.g., john.doe@barbarian.com). Also possible: [first_initial][last]@barbarian.com (e.g., jdoe@barbarian.com)

Format

steven.moy@barbarian.com

Example

80%

Success rate

News and media

AdweekFebruary 13, 2024

Barbarian Names Andrew Dawson as Its New Chief Strategy Officer

Barbarian appointed Andrew Dawson as its new chief strategy officer. Dawson, previously at Deutsch LA and Johannes Leonardo, will be responsible for leading and evolving Barbarian's strategic capabilities....more

Campaign USJanuary 23, 2024

Barbarian hires JoRoan Lazaro as executive creative director

JoRoan Lazaro joined Barbarian as its new executive creative director. He previously held roles at Media.Monks and R/GA, and will now lead Barbarian's creative department....more

Muse by ClioFebruary 15, 2023

Mucinex and Barbarian Want You to Feel Human Again in Their Super Bowl Spot

Barbarian partnered with Mucinex for a Super Bowl LVII campaign featuring the 'Mr. Mucus' character, emphasizing the relief Mucinex provides so people can get back to feeling human. The spot continued the brand's memorable character-driven advertising....more

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