Barbarian is a digital creative agency known for its innovative and often unconventional approach to advertising and technology. Founded in 2001, they focus on creating future-forward brand experiences, leveraging emerging technologies, and crafting compelling digital narratives. They aim to connect brands with consumers in meaningful ways through a blend of strategy, creativity, and technology, often pushing the boundaries of digital marketing.
The New York headquarters serves as the central hub for Barbarian's operations, including creative development, strategic planning, client services, technology innovation, and administrative functions.
While specific current features are proprietary, Barbarian has historically been known for innovative office designs fostering collaboration, such as their famous 'Superdesk' in a previous location. Their current space likely reflects their creative and tech-forward culture.
Barbarian fosters a work culture that is creative, collaborative, and forward-thinking. It encourages experimentation, innovation, and a passion for digital technology, aiming to attract talent that is eager to challenge conventions.
Being headquartered in New York City provides Barbarian with direct access to a diverse talent pool, major clients across various industries, and the pulse of the global advertising and tech scenes.
While Barbarian's primary physical office is in New York City, their campaigns and client base often have a national and international reach. They leverage digital platforms to serve clients and execute projects globally, collaborating with partners and talent from around the world as needed. Their parent company, Cheil Worldwide, has an extensive global network, which Barbarian can tap into.
11 Broadway, Suite 1010
New York
NY
USA
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As of April 2025, Barbarian' leadership includes:
Barbarian has been backed by several prominent investors over the years, including:
Barbarian has seen some key leadership appointments in the past year aimed at strengthening its creative and strategic capabilities.
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Barbarian likely uses standard corporate email formats, commonly utilizing combinations of first name, last name, or initials.
Preferred format: [first].[last]@barbarian.com (e.g., john.doe@barbarian.com). Also possible: [first_initial][last]@barbarian.com (e.g., jdoe@barbarian.com)
Format
steven.moy@barbarian.com
Example
80%
Success rate
Adweek • February 13, 2024
Barbarian appointed Andrew Dawson as its new chief strategy officer. Dawson, previously at Deutsch LA and Johannes Leonardo, will be responsible for leading and evolving Barbarian's strategic capabilities....more
Campaign US • January 23, 2024
JoRoan Lazaro joined Barbarian as its new executive creative director. He previously held roles at Media.Monks and R/GA, and will now lead Barbarian's creative department....more
Muse by Clio • February 15, 2023
Barbarian partnered with Mucinex for a Super Bowl LVII campaign featuring the 'Mr. Mucus' character, emphasizing the relief Mucinex provides so people can get back to feeling human. The spot continued the brand's memorable character-driven advertising....more
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