HQ Function

Serves as the central hub for strategic planning, global marketing campaign development, administrative operations, research, and industry liaison for promoting tourism to Barbados.

Notable Features:

Modern office facilities within the 'One Welches' commercial complex, designed for efficient operations, collaboration, and to host industry partners.

Work Culture:

A professional, innovative, and collaborative environment focused on promoting Barbados. Employees are passionate about showcasing the island's culture, heritage, and attractions to a global audience, working dynamically in a results-oriented setting.

HQ Significance:

The headquarters is pivotal for coordinating national tourism strategies and international marketing efforts, directly impacting Barbados' largest economic sector and its global brand image.

Values Reflected in HQ: Commitment to excellence, innovation in marketing, national pride, sustainability, and fostering strong partnerships within the local and international tourism sector.

Location:

Operating primarily as Barbados Tourism Marketing Inc. (BTMI), the organization maintains a global presence to promote Barbados as a leading tourist destination. This is achieved through its headquarters in Barbados and strategically located international offices in key source markets including the United States, Canada, and the United Kingdom (covering Europe). Functions supported globally include comprehensive marketing and advertising campaigns, public relations and media outreach, digital and social media marketing, engagement with travel agents and tour operators, participation in international travel trade shows, market research, and fostering strategic partnerships to enhance airlift and destination appeal worldwide.

Street Address:

One Welches, Warrens

City:

Warrens

State/Province:

St. Michael

Country:

Barbados