Baraja
Baraja's Overview
Baraja Inc. is an Australian-founded deep technology company specializing in the development and manufacturing of advanced Spectrum-Scan™ LiDAR systems. Their unique approach to LiDAR uses prism-like optics and tuneable lasers to create interference-free, high-resolution point clouds, essential for autonomous navigation and perception. Baraja's LiDAR solutions are designed for scalability, reliability, and automotive-grade performance, targeting applications in self-driving cars, trucking, mining, and other industrial automation sectors. They aim to enable the future of autonomy with robust and precise sensing technology.
Where is Baraja's Headquarters?
HQ Function
Global headquarters, primary research and development (R&D) for Spectrum-Scan™ LiDAR technology, engineering, and corporate operations.
Notable Features:
Located in a modern office building in Sydney's CBD, likely equipped with advanced labs and testing facilities for LiDAR development. Specific architectural highlights are not widely publicized, but focus would be on functional, high-tech spaces.
Work Culture:
Baraja fosters a culture of innovation, collaboration, and technical excellence, attracting top engineering talent. The environment is likely fast-paced, typical of a deep-tech company working on cutting-edge autonomous vehicle technology.
HQ Significance:
Sydney provides access to a strong pool of engineering and software talent from Australian universities and the tech industry. Being the R&D hub, it's central to Baraja's technological innovation and product development.
Values Reflected in HQ: The choice of a central, modern facility likely reflects Baraja's commitment to innovation, attracting top talent, and maintaining a professional image in the competitive tech landscape.
Location:
Baraja Inc. supports its global customers through a network of offices and operations across Australia, North America, Asia, and Europe. Key functions supported globally include research and development (headquartered in Australia), manufacturing and supply chain management (with significant operations in Asia), and regional sales, business development, and customer support tailored to local market needs in the automotive and industrial sectors.
Street Address:
207 Kent Street
City:
Sydney
State/Province:
NSW
Country:
Australia
Baraja's Global Presence
Detroit, Michigan/USA
Address: 2871 Industrial Row, Troy, MI 48084, USA
To serve and collaborate closely with major automotive manufacturers and Tier 1 suppliers in the heart of the US auto industry.
San Francisco Bay Area, California/USA
Address: Specific street address not publicly listed. Operates within the Silicon Valley tech ecosystem.
To leverage Silicon Valley's prominence in AV technology, venture capital, and software development.
Shanghai/China
Address: Room 502, Building T4, No. 2500, Xiupu Road, Pudong New Area, Shanghai, China
To cater to the significant demand for LiDAR in China's automotive sector and establish a strong presence in the APAC region.
Suzhou/China
Address: Specific street address not publicly listed. Likely co-located or near manufacturing partners.
To support scalable production and ensure product quality for global distribution, leveraging China's manufacturing capabilities.
Düsseldorf, Germany/Europe
Address: Specific street address not publicly listed. Operates to serve the European market.
To serve the key European automotive market and expand Baraja's presence in the EU.
Buying Intent Signals for Baraja
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Executive Team of Baraja
As of April 2025, Baraja' leadership includes:
Investors of Baraja
Baraja has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Baraja has strengthened its executive team over the past 12-18 months with key appointments including a Chief Strategy Officer, Chief Commercial Officer, and Chief Operating Officer to support its growth and commercialization efforts. No major executive departures have been publicly announced recently.
New Appointments:
Technology (Tech Stack) used by Baraja
Discover the tools Baraja uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Baraja Email Formats and Examples
Baraja Inc. likely utilizes standard corporate email formats for its employees. The most common patterns include using the first name and last name, or the first initial and last name.
[first].[last]@baraja.com
Format
jane.doe@baraja.com
Example
85%
Success rate
News and media
Baraja Newsroom • October 17, 2023
Baraja Inc. and ZKW Partner on Headlamp-Integrated LiDAR for Autonomous Driving
Baraja announced a partnership with ZKW Group to integrate Baraja's Spectrum-Scan™ LiDAR into vehicle headlamps, aiming for seamless design and enhanced autonomous driving capabilities. This collaboration focuses on creating a 'set and forget' LiDAR solution for series production vehicles....more
Baraja Newsroom • June 20, 2023
Baraja Inc. Awarded ISO 9001:2015 Certification for Quality Management Systems
Baraja announced it has achieved ISO 9001:2015 certification for its Quality Management Systems, underscoring its commitment to delivering high-quality, reliable LiDAR products for the automotive and industrial markets....more
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