Baobab+
Baobab+'s Overview
Baobab+ is a social enterprise, part of the Baobab Group, dedicated to distributing solar home systems and digital products to individuals and micro-entrepreneurs in underserved rural and peri-urban areas in Africa. Operating primarily in Senegal, Côte d'Ivoire, Madagascar, Mali, Nigeria, and the Democratic Republic of Congo, Baobab+ aims to improve daily life by providing access to clean energy, digital tools, and financial services, thereby fostering economic development and connectivity for off-grid populations.
Where is Baobab+'s Headquarters?
HQ Function
Serves as the global strategic and financial hub, overseeing international partnerships, product strategy, and overall governance for Baobab+'s operations in Africa.
Notable Features:
Situated in La Défense, Paris's prominent business district, providing access to international finance, technology partners, and a global talent pool.
Work Culture:
A mission-driven culture focused on social impact, innovation in renewable energy and fintech for emerging markets, and strong collaboration between the Paris headquarters and field teams in Africa.
HQ Significance:
The Paris headquarters is crucial for securing international funding, forging strategic alliances, and guiding the company's mission to scale access to essential services across Africa.
Values Reflected in HQ: The headquarters' location and function reflect Baobab+'s commitment to professionalism, global connectivity, sustainable development, and leveraging international expertise to address local challenges.
Location:
While headquartered strategically in Paris, France, Baobab+'s core operational presence is deeply rooted in Sub-Saharan Africa. It directly serves customers in Senegal, Côte d'Ivoire, Madagascar, Mali, Nigeria, and the Democratic Republic of Congo. Global functions supported include strategic partnerships, fundraising, product development and sourcing, while in-country teams manage sales, marketing, distribution, installation, after-sales service, and local adaptation of digital financial services, ensuring solutions are tailored to empower last-mile communities effectively.
Street Address:
Tour Franklin, 100-101 Terrasse Boieldieu
City:
Puteaux (La Défense)
State/Province:
Île-de-France
Country:
France
Baobab+'s Global Presence
Dakar, Senegal
Address: Villa 4275, Allées Seydou Nourou Tall, Dakar, Senegal
To drive energy access and financial inclusion in Senegal, tailoring solutions to meet local market needs and support micro-entrepreneurship.
Abidjan, Côte d'Ivoire
Address: Abidjan, Marcory Remblais, Rue Pierre et Marie Curie, Côte d'Ivoire
To expand the reach of affordable clean energy and digital tools in Côte d'Ivoire, contributing to socio-economic development.
Antananarivo, Madagascar
Address: Lot IVL 36C Anosivavaka, Ambohimanarina, Antananarivo 101, Madagascar
To improve living conditions and create economic opportunities in Madagascar through access to reliable solar energy and digital services.
Bamako, Mali
Address: [Specific street address not readily available, operational offices in Bamako]
To enhance energy security and foster digital literacy and financial inclusion in Mali.
Lagos, Nigeria
Address: [Specific street address not readily available, operational offices in Lagos and other key areas]
To significantly increase energy access and promote digital transformation for households and small businesses in Nigeria.
Kinshasa, Democratic Republic of Congo
Address: [Specific street address not readily available, operational offices in Kinshasa]
To provide sustainable energy and digital tools to communities in the DRC, supporting development and improving quality of life.
Buying Intent Signals for Baobab+
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Executive Team of Baobab+
As of April 2025, Baobab+' leadership includes:
Investors of Baobab+
Baobab+ has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Baobab+ appointed Lennaïc KÉRIVEL as its new CEO in April 2023, a key leadership change aimed at driving the company's expansion in providing energy and digital access across Africa. This followed a period where Alexandre Coster, CEO of Baobab Group, served as CEO ad interim for Baobab+. No other major executive departures directly linked to this transition have been publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by Baobab+
Discover the tools Baobab+ uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Baobab+ Email Formats and Examples
Baobab+ typically uses the firstname.lastname@baobabplus.com email format for its employees. This is a common professional email structure that facilitates communication.
firstname.lastname@baobabplus.com
Format
jane.doe@baobabplus.com
Example
85%
Success rate
News and media
afrik21.africa • November 2, 2023
Baobab+ Secures FCFA 8 Billion Loan to Equip 1 Million People in Nigeria with Solar Kits
Baobab+ Nigeria received an 8 billion FCFA (approximately €12 million) loan from its parent company Baobab Group, backed by a partial guarantee from the European Fund for Sustainable Development (EFSD). The funding aims to distribute solar home systems to one million people in Nigeria over five years....more
norfund.no • September 12, 2023
Norfund Highlights Baobab+'s Impact in Lighting Up Lives and Boosting Small Businesses in Africa
Norfund featured its investment in Baobab+, detailing the company's positive impact on providing clean energy solutions and supporting micro-entrepreneurship in its African markets. The article also noted the appointment of Lennaïc Kérivel as CEO earlier in the year....more
eib.org • July 25, 2023
Baobab+ and EIB Global Join Forces to Accelerate Financial Inclusion and Clean Energy Access in Côte d'Ivoire
Baobab+ secured a €10 million loan from EIB Global to expand access to solar energy and digital financial services for over 1.3 million people in Côte d'Ivoire, particularly targeting rural and underserved communities with Pay-As-You-Go solar systems and digital finance tools....more
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