Bankrate
Bankrate's Overview
Bankrate is a leading consumer financial services company that provides personal finance content and comparison tools. For over four decades, Bankrate has been guiding individuals through life's financial journey by offering expert advice, product reviews, and rate comparisons for a wide range of financial products, including mortgages, credit cards, savings accounts, personal loans, auto loans, and more. Acquired by Red Ventures in 2017, Bankrate aims to empower users with the information and tools needed to make informed financial choices and achieve their financial goals.
Where is Bankrate's Headquarters?
HQ Function
Serves as the central strategic and operational hub for Red Ventures and its portfolio of digital brands, including Bankrate. Functions encompass corporate leadership, technology development, data analytics, marketing strategy, and shared services that support Bankrate's mission.
Notable Features:
The Red Ventures campus is renowned for its modern, employee-centric design, featuring amenities like diverse dining options, fitness centers, sports facilities (including a bowling alley and basketball court), and creative collaborative spaces designed to inspire innovation.
Work Culture:
The work culture, heavily influenced by Red Ventures, is fast-paced, data-driven, and entrepreneurial. It emphasizes collaboration, continuous learning, innovation, and a strong performance-oriented mindset, encouraging employees to take initiative and drive results.
HQ Significance:
The Fort Mill headquarters provides Bankrate with access to Red Ventures' extensive technological infrastructure, digital marketing expertise, and a vast talent pool. This strategic base is crucial for Bankrate's continued growth, product innovation, and ability to compete effectively in the digital financial services landscape.
Values Reflected in HQ: The headquarters' design and an C-1 operations reflect Red Ventures' core values of innovation, collaboration, employee well-being, and a commitment to technological advancement and data-informed decision-making.
Location:
Bankrate primarily focuses on the U.S. market, providing financial advice and comparison tools tailored to American consumers. As part of Red Ventures, which has a global operational footprint with offices in locations like the UK and Brazil, Bankrate benefits from global best practices in technology, digital marketing, and data analytics. While Bankrate's core services are U.S.-centric, its content is accessible worldwide, and the underlying technological and strategic support from Red Ventures has a global scale.
Street Address:
1423 Red Ventures Drive
City:
Fort Mill
State/Province:
South Carolina
Country:
USA
Bankrate's Global Presence
New York, NY, USA
Address: 100 5th Avenue, 16th Floor, New York, NY 10011
Focuses on producing authoritative financial content, fostering partnerships within the financial industry, and driving Bankrate's brand presence in the key Northeast market.
Detroit, MI, USA
Address: 1274 Library St, Detroit, MI 48226 (Red Ventures Office)
Contributes to technology development, data analytics, and customer acquisition strategies for Bankrate, tapping into regional talent and industry connections.
Buying Intent Signals for Bankrate
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Executive Team of Bankrate
As of April 2025, Bankrate' leadership includes:
Investors of Bankrate
Bankrate has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, Red Ventures has made strategic appointments to its leadership team, including roles directly impacting its Financial Services division, which includes Bankrate. These changes aim to strengthen legal, ethical, and operational frameworks.
New Appointments:
Technology (Tech Stack) used by Bankrate
Discover the tools Bankrate uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bankrate Email Formats and Examples
Bankrate, operating under Red Ventures, likely utilizes email formats common within the Red Ventures ecosystem or has maintained its established conventions. Typical formats include a combination of first initial and last name.
[first_initial][last]@bankrate.com
Format
jdoe@bankrate.com
Example
75%
Success rate
News and media
CBS News (reporting on Bankrate) • March 14, 2024
Bankrate Analysis: Americans Need $233K Annual Income for Median-Priced Home
A Bankrate analysis highlighted the increasing financial threshold for homeownership in the U.S., indicating that an annual income of approximately $233,000 is now needed to comfortably afford a median-priced home. This underscores the significant affordability challenges faced by many prospective buyers....more
Yahoo Finance (reporting on Bankrate) • February 28, 2024
Bankrate Survey: Nearly Half of US Adults with Credit Card Debt Don’t Know Their Interest Rate
A survey conducted by Bankrate.com revealed a concerning lack of awareness among U.S. adults regarding their credit card interest rates. Nearly half of those carrying credit card debt admitted they were unsure of the Annual Percentage Rate (APR) they are being charged....more
Bankrate Press • November 15, 2023
Bankrate Report: Many Americans Lack Adequate Emergency Savings Despite Economic Uncertainty
Bankrate's latest emergency savings report found that a significant portion of Americans do not have enough savings to cover unexpected expenses, such as a $1,000 emergency, highlighting ongoing financial vulnerability for many households despite awareness of economic uncertainties....more
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