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Bang Energy's Overview

Total employees
HeadquartersWeston
Founded

Bang Energy is a popular American brand of energy drinks and performance beverages, originally produced by Vital Pharmaceuticals (VPX Sports). Known for its high caffeine content, extensive flavor range, and aggressive marketing, Bang Energy quickly grew to be a significant player in the beverage industry. In July 2023, the assets of Bang Energy were acquired by Monster Beverage Corporation following VPX Sports' bankruptcy. The brand continues to be marketed under Monster's ownership, focusing on active lifestyle consumers.

Where is Bang Energy's Headquarters?

HQ Function

Previously served as the main corporate office, primary manufacturing hub, and key distribution center for Bang Energy products under Vital Pharmaceuticals.

Notable Features:

An expansive, state-of-the-art facility that combined corporate offices with large-scale automated production lines and extensive warehousing capabilities.

Work Culture:

Historically, the work culture at VPX Sports was characterized as fast-paced, results-driven, and heavily influenced by its founder's entrepreneurial spirit, focusing on aggressive growth and market disruption.

HQ Significance:

This facility was central to Bang Energy's rapid ascent in the energy drink market, housing research and development, production, and strategic operations that defined the brand's initial success.

Values Reflected in HQ: The scale and technological advancement of the facility historically reflected the company's ambition, focus on innovation, and drive for market leadership in the performance beverage sector.

Location:

Under its previous ownership, Bang Energy products were distributed across the United States and in various international markets, including Canada, Europe, and Australia. Post-acquisition, Monster Beverage Corporation leverages its extensive global distribution network to manage the availability of Bang Energy products worldwide, aiming to maintain and potentially expand its international footprint.

Street Address:

1600 N. Park Drive

City:

Weston

State/Province:

Florida

Country:

USA

Bang Energy's Global Presence

Phoenix, Arizona, USA

Address: Approx. 2040 S 7th Ave, Phoenix, AZ 85007 (Note: Operational status of former VPX facilities post-acquisition by Monster may vary)

To bolster production capacity and streamline distribution logistics for Bang Energy products across the Western United States, supporting the brand's nationwide availability.

Buying Intent Signals for Bang Energy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bang Energy

As of April 2025, Bang Energy' leadership includes:

Jack Owoc - Founder, Former CEO & Chief Science Officer (Vital Pharmaceuticals)

Investors of Bang Energy

Bang Energy has been backed by several prominent investors over the years, including:

Monster Beverage Corporation (NASDAQ: MNST) (Acquirer of Bang Energy assets)
Historically, Vital Pharmaceuticals (parent company of Bang Energy) was privately owned by Jack Owoc.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

The last 12 months have been transformative for Bang Energy, marked by the bankruptcy of Vital Pharmaceuticals, the termination of its founder Jack Owoc, and the subsequent acquisition of Bang Energy's assets by Monster Beverage Corporation. This has led to a complete change in leadership and operational management of the brand.

Departures

Jack Owoc, Jack Owoc, founder of Bang Energy, was terminated as CEO and Chairman of Vital Pharmaceuticals.

New Appointments:

Bang Energy Brand Management, Following the acquisition, strategic oversight and management of the Bang Energy brand transitioned to the existing leadership team at Monster Beverage Corporation.

Technology (Tech Stack) used by Bang Energy

Discover the tools Bang Energy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bang Energy Email Formats and Examples

Historically, common email formats for Vital Pharmaceuticals (VPX Sports), the original parent company of Bang Energy, likely included combinations of first name, last name, and initials. Post-acquisition by Monster Beverage, official communications would originate from Monster Beverage domains.

For historical reference (VPX Sports/Bang Energy): [first_initial][last]@bangenergy.com or [first].[last]@vpxsports.com

Format

jdoe@bangenergy.com (example, historical)

Example

65%

Success rate

News and media

Monster Beverage CorporationJuly 31, 2023

Monster Beverage Completes Acquisition of Bang Energy®

Monster Beverage Corporation announced it has completed its acquisition of substantially all of the assets of Vital Pharmaceuticals, Inc. (VPX) and certain of its affiliates (collectively, VPX), the manufacturer of Bang Energy® drinks and other performance beverages and supplements, for approximately $362 million....more

Food DiveOctober 10, 2023

Monster CEO details Bang Energy relaunch following tumultuous year

Monster Beverage is working to stabilize and relaunch the Bang Energy brand after acquiring it out of bankruptcy. Plans include optimizing the product portfolio, leveraging Monster's distribution network, and potentially reformulating some products to improve taste and appeal....more

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