Bang Energy is a popular American brand of energy drinks and performance beverages, originally produced by Vital Pharmaceuticals (VPX Sports). Known for its high caffeine content, extensive flavor range, and aggressive marketing, Bang Energy quickly grew to be a significant player in the beverage industry. In July 2023, the assets of Bang Energy were acquired by Monster Beverage Corporation following VPX Sports' bankruptcy. The brand continues to be marketed under Monster's ownership, focusing on active lifestyle consumers.
Previously served as the main corporate office, primary manufacturing hub, and key distribution center for Bang Energy products under Vital Pharmaceuticals.
An expansive, state-of-the-art facility that combined corporate offices with large-scale automated production lines and extensive warehousing capabilities.
Historically, the work culture at VPX Sports was characterized as fast-paced, results-driven, and heavily influenced by its founder's entrepreneurial spirit, focusing on aggressive growth and market disruption.
This facility was central to Bang Energy's rapid ascent in the energy drink market, housing research and development, production, and strategic operations that defined the brand's initial success.
Under its previous ownership, Bang Energy products were distributed across the United States and in various international markets, including Canada, Europe, and Australia. Post-acquisition, Monster Beverage Corporation leverages its extensive global distribution network to manage the availability of Bang Energy products worldwide, aiming to maintain and potentially expand its international footprint.
1600 N. Park Drive
Weston
Florida
USA
Address: Approx. 2040 S 7th Ave, Phoenix, AZ 85007 (Note: Operational status of former VPX facilities post-acquisition by Monster may vary)
To bolster production capacity and streamline distribution logistics for Bang Energy products across the Western United States, supporting the brand's nationwide availability.
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As of April 2025, Bang Energy' leadership includes:
Bang Energy has been backed by several prominent investors over the years, including:
The last 12 months have been transformative for Bang Energy, marked by the bankruptcy of Vital Pharmaceuticals, the termination of its founder Jack Owoc, and the subsequent acquisition of Bang Energy's assets by Monster Beverage Corporation. This has led to a complete change in leadership and operational management of the brand.
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Historically, common email formats for Vital Pharmaceuticals (VPX Sports), the original parent company of Bang Energy, likely included combinations of first name, last name, and initials. Post-acquisition by Monster Beverage, official communications would originate from Monster Beverage domains.
For historical reference (VPX Sports/Bang Energy): [first_initial][last]@bangenergy.com or [first].[last]@vpxsports.com
Format
jdoe@bangenergy.com (example, historical)
Example
65%
Success rate
Monster Beverage Corporation • July 31, 2023
Monster Beverage Corporation announced it has completed its acquisition of substantially all of the assets of Vital Pharmaceuticals, Inc. (VPX) and certain of its affiliates (collectively, VPX), the manufacturer of Bang Energy® drinks and other performance beverages and supplements, for approximately $362 million....more
Food Dive • October 10, 2023
Monster Beverage is working to stabilize and relaunch the Bang Energy brand after acquiring it out of bankruptcy. Plans include optimizing the product portfolio, leveraging Monster's distribution network, and potentially reformulating some products to improve taste and appeal....more
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