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Banco Bisa S.A.'s Overview

Total employees1415
HeadquartersLa Paz
Founded1963

Banco Bisa S.A. is one of Bolivia's most prominent financial institutions, offering a wide array of banking products and services to individuals, small and medium-sized enterprises (SMEs), and large corporations. Established in 1963 as Banco Industrial S.A., it has evolved into a key player in the Bolivian financial system. The bank provides services including savings and checking accounts, consumer and commercial loans, credit cards, international trade financing, investment services, insurance through its group, and advanced digital banking solutions. Banco Bisa is recognized for its customer-centric approach, commitment to technological innovation, and significant contribution to the economic development of Bolivia through its extensive national network.

Where is Banco Bisa S.A.'s Headquarters?

HQ Function

The headquarters serves as the nerve center for Banco Bisa's nationwide operations, overseeing strategic planning, corporate governance, risk management, financial control, technological development, and the administration of all banking products and services.

Notable Features:

The Edificio Banco BISA, located on the prominent El Prado avenue, is a modern and significant structure in La Paz's financial district, symbolizing the bank's stability and presence in the country.

Work Culture:

The work culture at Banco Bisa's headquarters is characterized by professionalism, a strong focus on ethical banking practices, financial prudence, customer service excellence, and innovation. It fosters a collaborative environment geared towards achieving the bank's strategic objectives and regulatory compliance.

HQ Significance:

As the primary operational and decision-making hub, the headquarters is crucial for directing Banco Bisa's national strategy, managing its extensive branch network, and steering its contributions to Bolivia's financial sector and overall economic progress.

Values Reflected in HQ: The headquarters' design and operations aim to reflect Banco Bisa's core values, such as integrity, solvency, customer trust, innovation, commitment to national development, and operational excellence.

Location:

Banco Bisa S.A. primarily operates within the national territory of Bolivia. Its international reach is mainly achieved through a network of correspondent banking relationships with major financial institutions worldwide. These partnerships facilitate international transactions for its clients, including trade finance operations, foreign currency services, and international fund transfers. The bank does not currently operate its own international branches for general retail or commercial banking.

Street Address:

Av. 16 de Julio N° 1628 (El Prado), Zona Central

City:

La Paz

State/Province:

La Paz Department

Country:

Bolivia

Banco Bisa S.A.'s Global Presence

Santa Cruz de la Sierra, Santa Cruz Department, Bolivia

Address: Oficina Regional Santa Cruz, Av. Monseñor Rivero N° 223

To support and finance the dynamic economic activity in the Santa Cruz region, facilitating trade, investment, and providing accessible financial solutions to foster regional growth.

Cochabamba, Cochabamba Department, Bolivia

Address: Oficina Regional Cochabamba, Av. Ballivián N° 625 (El Prado)

To cater to the financial needs of the Cochabamba region, supporting local entrepreneurship, agricultural development, and providing banking services that contribute to the area's economic well-being.

Buying Intent Signals for Banco Bisa S.A.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Banco Bisa S.A.

As of April 2025, Banco Bisa S.A.' leadership includes:

Rubén Rocha - Gerente General (General Manager/CEO)
Tomás Barrios Santivañez - Vicepresidente Ejecutivo (Executive Vice President)
Franco Urquidi - Vicepresidente Nacional de Negocios (National Vice President of Business)
Jorge Velasco Franco - Vicepresidente Nacional de Operaciones y Tecnología (National Vice President of Operations and Technology)

Investors of Banco Bisa S.A.

Banco Bisa S.A. has been backed by several prominent investors over the years, including:

Grupo Financiero BISA

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The most significant executive change in the past 12-18 months at Banco Bisa S.A. was the appointment of a new General Manager in mid-2023. This change aims to steer the bank's continued growth and strategic initiatives.

Departures

Alejandro F. Abuawad Hiza, Alejandro F. Abuawad Hiza concluded his tenure as Interim General Manager upon the appointment of Rubén Rocha as the permanent General Manager.

New Appointments:

Rubén Rocha, Rubén Rocha assumed the role of General Manager, tasked with leading Banco Bisa's strategic direction and operations.

Technology (Tech Stack) used by Banco Bisa S.A.

Discover the tools Banco Bisa S.A. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Banco Bisa S.A. Email Formats and Examples

Banco Bisa S.A. likely utilizes standard corporate email address formats. The most common patterns generally combine an employee's first name, last name, or initials with the company's domain, which is primarily '@bisa.com' or potentially '@bisa.com.bo'.

Common formats include [first_initial][last_name]@bisa.com (e.g., jdoe@bisa.com) or [first_name].[last_name]@bisa.com (e.g., jane.doe@bisa.com).

Format

rrocha@bisa.com

Example

75%

Success rate

News and media

Economy.com.boMay 11, 2023

Banco Bisa S.A. Appoints Rubén Rocha as New General Manager

Banco Bisa S.A. announced the appointment of Rubén Rocha as its new General Manager. Rocha, an executive with significant experience in the Bolivian financial sector, takes the helm to lead the institution's strategic objectives and foster its continued growth and innovation in the market....more

Eju.tvSeptember 29, 2023

Banco Bisa S.A. Recognized Among Top 10 Best Companies to Work For in Bolivia by Merco Talento 2023

Banco Bisa S.A. has been ranked among the top ten best companies to work for in Bolivia according to the Merco Talento 2023 survey. This recognition highlights the bank's commitment to fostering a positive work environment, talent development, and strong corporate reputation as an employer....more

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