Baltic Watches is a French watchmaking company founded by Etienne Malec in 2017. The brand has quickly gained recognition among watch enthusiasts for its neo-vintage designs, quality assembly in France, and accessible price point. Baltic focuses on creating timeless pieces inspired by iconic watch designs of the 1940s and 50s, often utilizing mechanical movements and offering collections that resonate with both new and seasoned collectors. They emphasize a direct-to-consumer model, fostering a close relationship with their community.
The Paris location serves as the brand's central hub for design, marketing, sales operations, customer relations, and features a showroom for clients. Assembly and quality control are managed near Besançon.
The Paris office includes a public-facing showroom where customers can experience the watches firsthand. The assembly workshop near Besançon leverages the region's rich horological heritage.
As a relatively young and passionate microbrand, Baltic likely fosters a dynamic, collaborative, and design-driven work culture. There's a strong emphasis on craftsmanship, attention to detail, and direct engagement with their customer base.
The Paris headquarters places Baltic in a global fashion and luxury capital, beneficial for brand image and accessibility. The Besançon assembly site anchors the brand in France's watchmaking tradition, ensuring quality and authenticity.
Baltic Watches operates primarily through a direct-to-consumer e-commerce model, shipping its timepieces to customers worldwide from France. This global reach is supported by international marketing efforts and customer service. They also occasionally partner with select retailers or participate in international watch fairs to enhance brand visibility.
27 rue de la Verrerie (Showroom & Office)
Paris
Île-de-France
France
Address: Workshop near Besançon, specific address not publicly disclosed for operational reasons.
To leverage the historical watchmaking expertise of the Franche-Comté region (specifically near Besançon) for assembling high-quality mechanical watches.
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As of April 2025, Baltic Watches' leadership includes:
Baltic Watches has been backed by several prominent investors over the years, including:
Baltic Watches is a small, founder-led company. Public information regarding executive hires or exits is limited and typically not announced unless highly significant. The core team appears stable.
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While Baltic Watches' exact internal email format isn't publicly listed, common formats for companies of its size include [first].[last]@domain.com or [first_initial][last]@domain.com. Direct contact for general inquiries is usually through their website's contact form or customer service email.
[first].[last]@baltic-watches.com
Format
etienne.malec@baltic-watches.com
Example
70%
Success rate
Monochrome Watches • May 15, 2024
Baltic has unveiled its new Prismic collection, a series of retro-chic dress watches featuring unique angular cases and textured dials, marking a new design direction for the brand....more
Fratello Watches • March 7, 2024
Baltic expands its offerings with the Hermétique Tourer, a field watch collection featuring an integrated crown system and robust design, available in four dial colors....more
Worn & Wound • November 9, 2023
Baltic has updated its flagship HMS and Bicompax lines to version 003, introducing subtle refinements to the case, new dial colors including a popular salmon option, and an improved bracelet....more
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