highperformr logo

Baloo Living's Overview

Total employees6
HeadquartersAustin
Founded2017

Baloo Living is a direct-to-consumer wellness brand specializing in luxurious, eco-friendly weighted blankets, comforters, sleep masks, and other sleep-enhancing accessories. Founded on the principle of promoting calm and restorative sleep, Baloo Living's products are thoughtfully designed with sustainability and user well-being in mind. They aim to provide natural solutions for stress relief, anxiety reduction, and improved sleep quality through high-quality, chemical-free materials like lead-free glass microbeads and premium cotton.

Where is Baloo Living's Headquarters?

HQ Function

The Austin headquarters serves as the primary hub for brand strategy, product development, marketing initiatives, customer experience management, and overall business operations for its e-commerce activities.

Notable Features:

As a modern e-commerce brand, the specific architectural details of its Austin office are not widely publicized. The focus is likely on a functional, collaborative, and wellness-inspired workspace that reflects the company's values, rather than large-scale, distinct architectural features.

Work Culture:

Baloo Living likely cultivates a work culture centered around wellness, sustainability, mindfulness, and customer satisfaction. The environment probably encourages creativity, collaboration, and a passion for improving people's sleep and well-being, potentially with flexible work arrangements common in modern DTC companies.

HQ Significance:

The Austin headquarters centralizes Baloo Living's core decision-making and operational oversight, enabling agile responses to market trends and customer needs within the competitive sleep wellness industry. Its location in Austin aligns with a health-conscious demographic and a supportive ecosystem for lifestyle brands.

Values Reflected in HQ: The operational setup and likely work environment aim to reflect Baloo Living's core values of well-being, sustainability, quality, and mindful consumption, fostering an atmosphere conducive to innovation in the wellness space.

Location:

Baloo Living primarily markets and sells its products directly to consumers in the United States and Canada via its e-commerce website. While its physical office presence is centered in the U.S., its digital reach and customer base extend internationally to individuals seeking quality sleep wellness solutions. Global support functions include international shipping logistics and customer service catering to its North American market, with digital marketing efforts reaching a broader global audience interested in wellness products.

Street Address:

2507 S Congress Ave Ste A

City:

Austin

State/Province:

Texas

Country:

United States

Baloo Living's Global Presence

Buying Intent Signals for Baloo Living

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Baloo Living

As of April 2025, Baloo Living' leadership includes:

Elizabeth Grojean - Founder & CEO
Andrea Meehan - Head of Brand & Marketing

Investors of Baloo Living

Baloo Living has been backed by several prominent investors over the years, including:

Baloo Living is primarily founder-funded and bootstrapped. Information on significant external institutional investors is not publicly disclosed.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no major public announcements regarding executive new hires or departures at Baloo Living in the last 12 months. The company's leadership team appears to be stable, focusing on continued growth and product innovation.

Technology (Tech Stack) used by Baloo Living

Discover the tools Baloo Living uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Baloo Living Email Formats and Examples

Baloo Living's exact internal email format is not publicly specified. However, common formats for companies of this type include using the first name or a combination of first and last names with the company domain.

Likely formats: [first]@balooliving.com (e.g., elizabeth@balooliving.com) or [first].[last]@balooliving.com. General inquiries are often directed to support@balooliving.com.

Format

example@balooliving.com

Example

60%

Success rate

News and media

CNETMay 10, 2024

Baloo Living Cool Cotton Weighted Blanket Review 2024

CNET published an updated review of Baloo Living's Cool Cotton Weighted Blanket, praising its breathability, high-quality, eco-friendly materials, and effectiveness for providing comfort and promoting better sleep, particularly for hot sleepers....more

The FascinationApril 26, 2024

Baloo Living Review: Eco-Friendly Weighted Blankets for Better Sleep

The Fascination featured Baloo Living in a brand review, highlighting its commitment to sustainable practices, the quality of its materials, and the benefits of its weighted blankets for relaxation and improved sleep quality....more

Sleep FoundationMarch 1, 2024

Baloo Weighted Blanket Review

SleepFoundation.org provided an updated review of Baloo Living's weighted blankets, assessing their construction, materials, and performance in helping users achieve a more restful sleep....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Baloo Living, are just a search away.