Baloo Living is a direct-to-consumer wellness brand specializing in luxurious, eco-friendly weighted blankets, comforters, sleep masks, and other sleep-enhancing accessories. Founded on the principle of promoting calm and restorative sleep, Baloo Living's products are thoughtfully designed with sustainability and user well-being in mind. They aim to provide natural solutions for stress relief, anxiety reduction, and improved sleep quality through high-quality, chemical-free materials like lead-free glass microbeads and premium cotton.
The Austin headquarters serves as the primary hub for brand strategy, product development, marketing initiatives, customer experience management, and overall business operations for its e-commerce activities.
As a modern e-commerce brand, the specific architectural details of its Austin office are not widely publicized. The focus is likely on a functional, collaborative, and wellness-inspired workspace that reflects the company's values, rather than large-scale, distinct architectural features.
Baloo Living likely cultivates a work culture centered around wellness, sustainability, mindfulness, and customer satisfaction. The environment probably encourages creativity, collaboration, and a passion for improving people's sleep and well-being, potentially with flexible work arrangements common in modern DTC companies.
The Austin headquarters centralizes Baloo Living's core decision-making and operational oversight, enabling agile responses to market trends and customer needs within the competitive sleep wellness industry. Its location in Austin aligns with a health-conscious demographic and a supportive ecosystem for lifestyle brands.
Baloo Living primarily markets and sells its products directly to consumers in the United States and Canada via its e-commerce website. While its physical office presence is centered in the U.S., its digital reach and customer base extend internationally to individuals seeking quality sleep wellness solutions. Global support functions include international shipping logistics and customer service catering to its North American market, with digital marketing efforts reaching a broader global audience interested in wellness products.
2507 S Congress Ave Ste A
Austin
Texas
United States
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As of April 2025, Baloo Living' leadership includes:
Baloo Living has been backed by several prominent investors over the years, including:
There have been no major public announcements regarding executive new hires or departures at Baloo Living in the last 12 months. The company's leadership team appears to be stable, focusing on continued growth and product innovation.
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Baloo Living's exact internal email format is not publicly specified. However, common formats for companies of this type include using the first name or a combination of first and last names with the company domain.
Likely formats: [first]@balooliving.com (e.g., elizabeth@balooliving.com) or [first].[last]@balooliving.com. General inquiries are often directed to support@balooliving.com.
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CNET • May 10, 2024
CNET published an updated review of Baloo Living's Cool Cotton Weighted Blanket, praising its breathability, high-quality, eco-friendly materials, and effectiveness for providing comfort and promoting better sleep, particularly for hot sleepers....more
The Fascination • April 26, 2024
The Fascination featured Baloo Living in a brand review, highlighting its commitment to sustainable practices, the quality of its materials, and the benefits of its weighted blankets for relaxation and improved sleep quality....more
Sleep Foundation • March 1, 2024
SleepFoundation.org provided an updated review of Baloo Living's weighted blankets, assessing their construction, materials, and performance in helping users achieve a more restful sleep....more
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