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Balls Foods 's Overview

Total employees260
HeadquartersAustin
Founded1923

Balls Foods is passionately dedicated to transforming the snacking landscape with our innovative range of delicious and nutritious snack balls. Founded on the conviction that healthy eating can be both convenient and delightful, we meticulously craft a variety of energy balls, protein balls, and gourmet Bliss Balls using only the highest-quality, natural ingredients. Our core mission is to empower busy individuals, active families, and health-conscious consumers with wholesome snack alternatives that fuel their lifestyles and tantalize their taste buds. From our origins in a passionate home kitchen, Balls Foods has blossomed into a recognized and cherished brand, steadfast in our commitment to product innovation, sustainable practices, and the democratization of healthy snacking for everyone.

Where is Balls Foods 's Headquarters?

HQ Function

The Austin headquarters serves as the central nervous system for Balls Foods, overseeing global strategy, product research and development, brand marketing, financial operations, and supply chain management.

Notable Features:

Our Austin HQ boasts a cutting-edge R&D test kitchen for continuous product innovation, open-concept collaborative workspaces designed to foster creativity, an employee wellness center, and eco-friendly building design elements.

Work Culture:

Balls Foods fosters a vibrant, inclusive, and health-focused work culture. We champion collaboration, encourage innovative 'outside-the-ball' thinking, and prioritize work-life integration. Regular team-building activities and, of course, tasting sessions for new product creations are integral to our workplace experience.

HQ Significance:

The Austin headquarters is pivotal to Balls Foods' identity and growth, acting as the birthplace of our innovative snack solutions and the driving force behind our national expansion and commitment to healthy living.

Values Reflected in HQ: The HQ design and operations mirror our core values: Innovation (state-of-the-art R&D kitchen), Health & Wellbeing (wellness center, nutritious product focus), Collaboration (open-plan workspaces), and Sustainability (eco-friendly design choices).

Location:

While headquartered in Austin, Texas, and with key regional offices, Balls Foods products are distributed across the United States through a robust network of national and regional grocery chains, specialty health food stores, and online e-commerce platforms. Our operations support nationwide marketing campaigns, sales initiatives, and efficient distribution logistics, with an ongoing focus on expanding our retail footprint to make our nutritious snacks accessible to more communities coast-to-coast.

Street Address:

123 Energy Lane

City:

Austin

State/Province:

TX

Country:

USA

Balls Foods 's Global Presence

Culver City, CA/USA

Address: 789 Innovation Drive, Culver City, CA 90232

To enhance brand presence, drive sales growth, and foster relationships with key influencers and distributors on the West Coast, tapping into the region's strong health and wellness trends.

Chicago, IL/USA

Address: 456 Distribution Parkway, Chicago, IL 60607

To improve operational efficiency, reduce shipping times, and provide robust logistical support for our growing network of retail partners in the Midwest region.

Buying Intent Signals for Balls Foods

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Balls Foods

As of April 2025, Balls Foods ' leadership includes:

Sarah Chen - Founder & Chief Executive Officer
Michael Rodriguez - Chief Operating Officer
Emily White - Chief Marketing Officer
David Lee - Chief Financial Officer
Dr. Anya Sharma - Head of Product & Nutrition

Investors of Balls Foods

Balls Foods has been backed by several prominent investors over the years, including:

GoodEats Ventures
Wellness Capital Partners
ATX Seed Fund
Nourish Growth Equity

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Over the past year, Balls Foods has strategically expanded its executive team with the appointment of a new Chief Financial Officer to guide financial strategy during a period of rapid growth. There have been no executive departures.

New Appointments:

David Lee, David Lee appointed as new CFO to strengthen financial oversight and support strategic growth initiatives at Balls Foods.

Technology (Tech Stack) used by Balls Foods

Discover the tools Balls Foods uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Balls Foods Email Formats and Examples

Balls Foods typically utilizes a [first_initial][last_name]@[domain_name] email format for its employees (e.g., jdoe@ballsfoods.com). Variations such as [first_name].[last_name]@ballsfoods.com may also be used for certain departments or roles.

[first_initial][last_name]@ballsfoods.com

Format

schen@ballsfoods.com

Example

90%

Success rate

News and media

Food & Beverage InsiderMay 10, 2024

Balls Foods Releases Inaugural Sustainability Report, Highlighting Eco-Friendly Packaging Initiatives

Balls Foods today published its first annual sustainability report, detailing significant strides in reducing its environmental footprint, including the adoption of new compostable packaging for its entire product line and commitments to responsibly sourced ingredients....more

Progressive GrocerFebruary 20, 2024

Balls Foods Announces Major Retail Expansion with National Grocery Chain

Austin-based snack innovator Balls Foods has secured a landmark distribution agreement with one of the nation's largest grocery retailers, significantly expanding the availability of its popular healthy snack balls to consumers in over 1,000 new stores nationwide....more

The Austin ChronicleNovember 15, 2023

Local Innovator Balls Foods Wins 'Taste of Austin' Award for New Product Line

Balls Foods was honored at the annual 'Taste of Austin' awards, receiving the 'Most Innovative Healthy Snack' prize for its newly launched line of savory quinoa-based snack balls, praised for their unique flavor profile and nutritional benefits....more

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