Baked by Melissa is a New York City-based bakery renowned for its signature bite-sized cupcakes, founded by Melissa Ben-Ishay in 2008 after she was fired from her job in advertising. The company started with a mission to offer delicious, small-portioned treats in a wide variety of unique and innovative flavors. Baked by Melissa has grown significantly, primarily through e-commerce with nationwide shipping, and also operates several retail locations. They are known for their colorful and creative cupcake assortments, seasonal flavors, and products like macarons and gluten-free options, catering to parties, gifts, and personal enjoyment.
Serves as the central production bakery, corporate office, product innovation center, and fulfillment hub for nationwide shipping operations.
A large-scale, modern commercial bakery equipped to produce thousands of bite-sized cupcakes daily while maintaining quality and consistency. Likely features distinct zones for baking, frosting, packaging, and logistics.
Likely a fast-paced, creative, and collaborative environment. Emphasis on quality control, efficiency in production, and fostering a joyful brand experience. Teams would span culinary, operations, marketing, e-commerce, and customer service.
This facility is crucial for Baked by Melissa's business model, enabling them to scale production to meet high demand from online orders across the country and supply their retail stores.
Baked by Melissa primarily operates within the United States. Their core business model includes e-commerce with nationwide shipping across the U.S. and physical retail stores concentrated in the New York metropolitan area and a few other select U.S. locations. Currently, they do not have dedicated international offices or direct international shipping for their perishable goods, focusing their direct operations and sales within the domestic U.S. market.
4000 Dell Ave
North Bergen
NJ
USA
Address: 109 E 42nd Street, New York, NY 10017 (Example of a retail store, multiple NYC locations exist)
Serving the local New York City market, including residents, commuters, and tourists. Acts as a physical touchpoint for the brand, complementing its strong e-commerce presence.
Address: 630 Old Country Rd, Garden City, NY 11530 (Roosevelt Field Mall - example of a mall retail store)
Expanding brand reach to suburban customers and capitalizing on mall foot traffic for impulse purchases and pre-ordered pickups.
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As of April 2025, Baked by Melissa' leadership includes:
Baked by Melissa has been backed by several prominent investors over the years, including:
Based on publicly available information and LinkedIn updates, the core executive team at Baked by Melissa appears stable with no major widely publicized C-suite hires or departures in the past 12 months. Any changes may have been internal promotions or not publicly announced.
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Baked by Melissa likely uses common corporate email formats. The most probable format is [first_initial][last]@[companydomain].com or [first]@[companydomain].com.
[firstinitial][lastname]@bakedbymelissa.com
Format
mbenishay@bakedbymelissa.com
Example
80%
Success rate
TODAY.com • 2024-02-05
Baked by Melissa released a new line of Super Bowl LVIII-themed cupcakes, featuring team colors and football-themed decorations, available for nationwide shipping to enhance game day celebrations....more
Thrillist • 2023-11-01
Baked by Melissa announced the return of its popular holiday cupcake flavors for the 2023 season, including favorites like Christmas Cookie, Snowcap, and Caramel Hot Cocoa, available in various festive packs....more
Chew Boom • 2023-09-06
Baked by Melissa launched its new fall cupcake collection, featuring flavors like Pumpkin Spice Latte, Apple Cider Donut, and Maple Waffle, embracing the tastes of the autumn season....more
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