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Baked by Melissa's Overview

Total employees148
HeadquartersNorth Bergen
Founded2008

Baked by Melissa is a New York City-based bakery renowned for its signature bite-sized cupcakes, founded by Melissa Ben-Ishay in 2008 after she was fired from her job in advertising. The company started with a mission to offer delicious, small-portioned treats in a wide variety of unique and innovative flavors. Baked by Melissa has grown significantly, primarily through e-commerce with nationwide shipping, and also operates several retail locations. They are known for their colorful and creative cupcake assortments, seasonal flavors, and products like macarons and gluten-free options, catering to parties, gifts, and personal enjoyment.

Where is Baked by Melissa's Headquarters?

Baked by Melissa officeBaked by Melissa officeBaked by Melissa officeBaked by Melissa office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central production bakery, corporate office, product innovation center, and fulfillment hub for nationwide shipping operations.

Notable Features:

A large-scale, modern commercial bakery equipped to produce thousands of bite-sized cupcakes daily while maintaining quality and consistency. Likely features distinct zones for baking, frosting, packaging, and logistics.

Work Culture:

Likely a fast-paced, creative, and collaborative environment. Emphasis on quality control, efficiency in production, and fostering a joyful brand experience. Teams would span culinary, operations, marketing, e-commerce, and customer service.

HQ Significance:

This facility is crucial for Baked by Melissa's business model, enabling them to scale production to meet high demand from online orders across the country and supply their retail stores.

Values Reflected in HQ: The HQ reflects values of innovation (new flavors), quality (consistent product), scalability (nationwide reach), and operational excellence.

Location:

Baked by Melissa primarily operates within the United States. Their core business model includes e-commerce with nationwide shipping across the U.S. and physical retail stores concentrated in the New York metropolitan area and a few other select U.S. locations. Currently, they do not have dedicated international offices or direct international shipping for their perishable goods, focusing their direct operations and sales within the domestic U.S. market.

Street Address:

4000 Dell Ave

City:

North Bergen

State/Province:

NJ

Country:

USA

Baked by Melissa's Global Presence

New York, NY/USA

Address: 109 E 42nd Street, New York, NY 10017 (Example of a retail store, multiple NYC locations exist)

Serving the local New York City market, including residents, commuters, and tourists. Acts as a physical touchpoint for the brand, complementing its strong e-commerce presence.

Garden City, NY/USA

Address: 630 Old Country Rd, Garden City, NY 11530 (Roosevelt Field Mall - example of a mall retail store)

Expanding brand reach to suburban customers and capitalizing on mall foot traffic for impulse purchases and pre-ordered pickups.

Buying Intent Signals for Baked by Melissa

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Baked by Melissa

As of April 2025, Baked by Melissa' leadership includes:

Melissa Ben-Ishay - Founder & President
Brian Bushell - Co-Founder & CEO
Seth Horvitz - Chief Operating Officer
Tara Lison - Chief Financial Officer

Investors of Baked by Melissa

Baked by Melissa has been backed by several prominent investors over the years, including:

Privately Held. While specific major institutional investors are not publicly disclosed, the company was co-founded by Melissa Ben-Ishay and her husband Brian Bushell, suggesting significant initial self-funding or private angel investment. Growth has been largely organic and strategic.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information and LinkedIn updates, the core executive team at Baked by Melissa appears stable with no major widely publicized C-suite hires or departures in the past 12 months. Any changes may have been internal promotions or not publicly announced.

Technology (Tech Stack) used by Baked by Melissa

Discover the tools Baked by Melissa uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Baked by Melissa Email Formats and Examples

Baked by Melissa likely uses common corporate email formats. The most probable format is [first_initial][last]@[companydomain].com or [first]@[companydomain].com.

[firstinitial][lastname]@bakedbymelissa.com

Format

mbenishay@bakedbymelissa.com

Example

80%

Success rate

News and media

TODAY.com2024-02-05

Baked by Melissa drops Super Bowl LVIII-themed cupcakes for your game day feast

Baked by Melissa released a new line of Super Bowl LVIII-themed cupcakes, featuring team colors and football-themed decorations, available for nationwide shipping to enhance game day celebrations....more

Thrillist2023-11-01

Baked By Melissa Is Bringing Back Its Best Holiday Flavors

Baked by Melissa announced the return of its popular holiday cupcake flavors for the 2023 season, including favorites like Christmas Cookie, Snowcap, and Caramel Hot Cocoa, available in various festive packs....more

Chew Boom2023-09-06

Baked By Melissa Introduces New Fall Cupcake Assortments

Baked by Melissa launched its new fall cupcake collection, featuring flavors like Pumpkin Spice Latte, Apple Cider Donut, and Maple Waffle, embracing the tastes of the autumn season....more

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