Bailey Nelson
Bailey Nelson's Overview
Bailey Nelson is an Australian-founded global eyewear brand that designs and manufactures high-quality, stylish prescription glasses, sunglasses, and contact lenses at affordable prices. They emphasize a vertically integrated model, controlling design, manufacturing, and retail. Bailey Nelson is known for its fashionable frames, comprehensive eye care services including optometry, and a customer-centric approach, aiming to make eyewear more accessible and enjoyable.
Where is Bailey Nelson's Headquarters?
HQ Function
Serves as the global hub for Bailey Nelson's operations, including design, marketing, strategic planning, finance, and overall brand management.
Notable Features:
Likely a modern, open-plan office designed to foster collaboration and creativity, reflecting the brand's stylish and contemporary image. May feature in-house design studios and product showrooms.
Work Culture:
The culture is described as fast-paced, innovative, and customer-focused, with a strong emphasis on teamwork, passion for eyewear, and providing exceptional service. Employees often share a common interest in fashion and eye health.
HQ Significance:
The headquarters is pivotal for maintaining brand consistency, driving product innovation, and coordinating the company's international expansion and retail operations across its various markets.
Values Reflected in HQ: The headquarters likely reflects values of innovation, design excellence, collaboration, and a vibrant, forward-thinking approach to business and customer experience.
Location:
Bailey Nelson operates globally with a strong retail presence and support functions in Australia, New Zealand, Canada, and the United Kingdom. Their global functions include integrated eyewear design, manufacturing oversight, international marketing campaigns, supply chain management, e-commerce operations, and customer support tailored to each region.
Street Address:
Level 2/10-14 Waterloo St
City:
Surry Hills
State/Province:
NSW
Country:
Australia
Bailey Nelson's Global Presence
London, United Kingdom
Address: Various retail locations; regional support may be centralized, e.g., a London-based office overseeing UK operations. Example: Unit G9, The Coal Office, 1 Bagley Walk, London, N1C 4PQ (UK Support Office).
To manage and expand Bailey Nelson's presence in the UK and potentially European eyewear market, providing accessible, stylish optical solutions and eye care.
Vancouver, British Columbia, Canada
Address: Numerous retail locations; a regional support office likely exists to manage Canadian operations. Example: a corporate presence in Vancouver to manage their significant store network in BC and across Canada.
To grow Bailey Nelson's market share in Canada, focusing on providing fashionable eyewear and comprehensive eye care services to Canadian consumers.
Auckland, New Zealand
Address: Multiple retail stores across New Zealand, with likely a central point for country-level operations management.
To serve the New Zealand market with Bailey Nelson's distinct eyewear collections and eye care services, fostering brand loyalty.
Buying Intent Signals for Bailey Nelson
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Executive Team of Bailey Nelson
As of April 2025, Bailey Nelson' leadership includes:
Investors of Bailey Nelson
Bailey Nelson has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information on specific executive hires or exits for Bailey Nelson in the last 12 months is limited. The founding leadership appears to remain actively involved. Companies of this nature often make internal promotions or quieter hires for senior roles.
Technology (Tech Stack) used by Bailey Nelson
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Bailey Nelson Email Formats and Examples
Bailey Nelson likely utilizes common corporate email formats. The most probable formats are variations of first name and last name combinations.
[first].[last]@baileynelson.com
Format
jane.doe@baileynelson.com
Example
80%
Success rate
News and media
Ragtrader • October 26, 2023
Bailey Nelson unveils new collection with The Fred Hollows Foundation
Bailey Nelson has partnered with The Fred Hollows Foundation for the third year, launching a new collection of frames where $10 from each sale contributes to the Foundation's sight-restoring work. The collection features three new optical frames and three sunglasses....more
Retail Insider • June 7, 2023
Bailey Nelson Opens Impressive Flagship on Toronto’s Queen Street West [Photos/Interview]
Australian eyewear retailer Bailey Nelson has opened an impressive new flagship store at 352 Queen Street West in Toronto, marking a significant step in its Canadian expansion. The store features a distinctive design and a wide range of products....more
SmartCompany • March 1, 2023
Bailey Nelson hits 100 stores and turns focus to Canada, UK and New Zealand for further growth
Eyewear retailer Bailey Nelson celebrated its 100th store opening and outlined its international growth strategy, focusing on expanding its presence in Canada, the UK, and New Zealand. The company continues to see strong demand for its affordable and stylish eyewear....more
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