Bai Brands, founded in 2009 by Ben Weiss in Princeton, New Jersey, revolutionized the beverage industry with its low-calorie, antioxidant-infused drinks. Known for its innovative use of coffee fruit and natural sweeteners, Bai offers a range of flavorful beverages without artificial sweeteners. The company experienced rapid growth, leading to its acquisition by Dr Pepper Snapple Group (now Keurig Dr Pepper) in 2016 for $1.7 billion. Today, Bai continues to be a key brand within Keurig Dr Pepper's portfolio, offering consumers a 'flavorful hydration' experience with a variety of fruit-flavored drinks, teas, and enhanced waters. The brand emphasizes 'Healthy Flavor' with typically 1 gram of sugar, 5-10 calories, and no artificial sweeteners.
Historically, this location served as the central hub for Bai's innovation, operations, marketing, and administrative functions. Post-acquisition, these functions are largely managed through Keurig Dr Pepper's broader corporate offices and R&D centers.
The original headquarters represented a dynamic startup environment, rapidly expanding to support the brand's explosive growth. It was a hub of creativity and entrepreneurial spirit.
The original Bai culture was characterized by its entrepreneurial drive, fast-paced innovation, and a passionate team focused on building a disruptive beverage brand. As part of KDP, employees contributing to the Bai brand are part of a larger corporate culture that emphasizes beverage excellence, market leadership, and consumer-centric innovation.
The New Jersey location is historically significant as the birthplace of the Bai brand, where it grew from a basement concept into a nationally recognized beverage company, fundamentally changing a segment of the beverage market.
Bai products are primarily marketed and distributed across North America, with a strong presence in the United States and availability in Canada. As part of Keurig Dr Pepper's extensive distribution network, Bai benefits from broad market access. While North America remains its core focus, opportunities for international expansion may be pursued through KDP's global partnerships and export strategies.
1800 E State St
Hamilton Township
NJ
USA
Address: 53 South Avenue, Burlington, MA 01803, USA
Serves as a major corporate nerve center for KDP's extensive North American beverage and coffee operations, influencing brand strategy and market execution for Bai.
Address: 6425 Hall of Fame Lane, Frisco, TX 75034, USA
A key operational and commercial hub for Keurig Dr Pepper, particularly driving its refreshment beverage business across the United States.
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As of April 2025, Bai Brands' leadership includes:
Bai Brands has been backed by several prominent investors over the years, including:
As Bai Brands is fully integrated into Keurig Dr Pepper (KDP), executive leadership and changes are managed at the KDP corporate or divisional level. Specific executive appointments or departures solely for 'Bai Brands' as a standalone entity are not typical. Any significant leadership changes impacting the broader beverage portfolio, including Bai, would be announced by KDP. In the past 12 months, KDP's senior leadership team overseeing beverage brands has remained largely consistent, with ongoing strategic role alignments common in large corporations.
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Employees working on the Bai brand within Keurig Dr Pepper (KDP) typically use KDP's corporate email system. The most common email format at Keurig Dr Pepper is firstname.lastname@kdrp.com.
firstname.lastname@kdrp.com
Format
john.smith@kdrp.com
Example
90%
Success rate
Keurig Dr Pepper Investor Relations • February 22, 2024
Keurig Dr Pepper announced its Q4 and full-year 2023 financial results, highlighting the performance of its U.S. Refreshment Beverages segment. Brands like Bai are integral to this segment's success, aligning with consumer demand for healthier, flavorful beverage alternatives....more
PR Newswire • May 9, 2023
Bai launched a new advertising campaign featuring actress Sydney Sweeney. The campaign, 'Bai It's WonderWater,' promotes Bai's range of flavored waters, emphasizing their plant-based antioxidants, delicious taste, and absence of artificial sweeteners, positioning the beverage as an exceptional hydration choice....more
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