HQ Function

Historically, this location served as the central hub for Bai's innovation, operations, marketing, and administrative functions. Post-acquisition, these functions are largely managed through Keurig Dr Pepper's broader corporate offices and R&D centers.

Notable Features:

The original headquarters represented a dynamic startup environment, rapidly expanding to support the brand's explosive growth. It was a hub of creativity and entrepreneurial spirit.

Work Culture:

The original Bai culture was characterized by its entrepreneurial drive, fast-paced innovation, and a passionate team focused on building a disruptive beverage brand. As part of KDP, employees contributing to the Bai brand are part of a larger corporate culture that emphasizes beverage excellence, market leadership, and consumer-centric innovation.

HQ Significance:

The New Jersey location is historically significant as the birthplace of the Bai brand, where it grew from a basement concept into a nationally recognized beverage company, fundamentally changing a segment of the beverage market.

Values Reflected in HQ: The original headquarters embodied values of innovation, health-consciousness, and ambitious growth. Today, these core Bai brand values are championed within the Keurig Dr Pepper organization through product development, marketing, and quality assurance.

Location:

Bai products are primarily marketed and distributed across North America, with a strong presence in the United States and availability in Canada. As part of Keurig Dr Pepper's extensive distribution network, Bai benefits from broad market access. While North America remains its core focus, opportunities for international expansion may be pursued through KDP's global partnerships and export strategies.

Street Address:

1800 E State St

City:

Hamilton Township

State/Province:

NJ

Country:

USA