highperformr logo

Bai Brands's Overview

Total employees116
HeadquartersHamilton Township
Founded2009

Bai Brands, founded in 2009 by Ben Weiss in Princeton, New Jersey, revolutionized the beverage industry with its low-calorie, antioxidant-infused drinks. Known for its innovative use of coffee fruit and natural sweeteners, Bai offers a range of flavorful beverages without artificial sweeteners. The company experienced rapid growth, leading to its acquisition by Dr Pepper Snapple Group (now Keurig Dr Pepper) in 2016 for $1.7 billion. Today, Bai continues to be a key brand within Keurig Dr Pepper's portfolio, offering consumers a 'flavorful hydration' experience with a variety of fruit-flavored drinks, teas, and enhanced waters. The brand emphasizes 'Healthy Flavor' with typically 1 gram of sugar, 5-10 calories, and no artificial sweeteners.

Where is Bai Brands's Headquarters?

HQ Function

Historically, this location served as the central hub for Bai's innovation, operations, marketing, and administrative functions. Post-acquisition, these functions are largely managed through Keurig Dr Pepper's broader corporate offices and R&D centers.

Notable Features:

The original headquarters represented a dynamic startup environment, rapidly expanding to support the brand's explosive growth. It was a hub of creativity and entrepreneurial spirit.

Work Culture:

The original Bai culture was characterized by its entrepreneurial drive, fast-paced innovation, and a passionate team focused on building a disruptive beverage brand. As part of KDP, employees contributing to the Bai brand are part of a larger corporate culture that emphasizes beverage excellence, market leadership, and consumer-centric innovation.

HQ Significance:

The New Jersey location is historically significant as the birthplace of the Bai brand, where it grew from a basement concept into a nationally recognized beverage company, fundamentally changing a segment of the beverage market.

Values Reflected in HQ: The original headquarters embodied values of innovation, health-consciousness, and ambitious growth. Today, these core Bai brand values are championed within the Keurig Dr Pepper organization through product development, marketing, and quality assurance.

Location:

Bai products are primarily marketed and distributed across North America, with a strong presence in the United States and availability in Canada. As part of Keurig Dr Pepper's extensive distribution network, Bai benefits from broad market access. While North America remains its core focus, opportunities for international expansion may be pursued through KDP's global partnerships and export strategies.

Street Address:

1800 E State St

City:

Hamilton Township

State/Province:

NJ

Country:

USA

Bai Brands's Global Presence

Burlington, Massachusetts, USA

Address: 53 South Avenue, Burlington, MA 01803, USA

Serves as a major corporate nerve center for KDP's extensive North American beverage and coffee operations, influencing brand strategy and market execution for Bai.

Frisco, Texas, USA

Address: 6425 Hall of Fame Lane, Frisco, TX 75034, USA

A key operational and commercial hub for Keurig Dr Pepper, particularly driving its refreshment beverage business across the United States.

Buying Intent Signals for Bai Brands

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bai Brands

As of April 2025, Bai Brands' leadership includes:

Robert 'Bob' J. Gamgort - Chairman & Chief Executive Officer, Keurig Dr Pepper
Sudhanshu Shekhar Priyadarshi - Chief Financial Officer & President, International, Keurig Dr Pepper
Derek Hopkins - President, Cold Beverages, Keurig Dr Pepper
Andrew Springate - Chief Marketing and Concentrate Officer, Keurig Dr Pepper
Mauricio Leyva - Group President, Keurig Dr Pepper

Investors of Bai Brands

Bai Brands has been backed by several prominent investors over the years, including:

Dr Pepper Snapple Group (Acquired Bai Brands in 2016, now Keurig Dr Pepper)
CAVU Venture Partners (Notable early-stage investor)
Various angel investors and other venture capital firms (pre-acquisition)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As Bai Brands is fully integrated into Keurig Dr Pepper (KDP), executive leadership and changes are managed at the KDP corporate or divisional level. Specific executive appointments or departures solely for 'Bai Brands' as a standalone entity are not typical. Any significant leadership changes impacting the broader beverage portfolio, including Bai, would be announced by KDP. In the past 12 months, KDP's senior leadership team overseeing beverage brands has remained largely consistent, with ongoing strategic role alignments common in large corporations.

Technology (Tech Stack) used by Bai Brands

Discover the tools Bai Brands uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bai Brands Email Formats and Examples

Employees working on the Bai brand within Keurig Dr Pepper (KDP) typically use KDP's corporate email system. The most common email format at Keurig Dr Pepper is firstname.lastname@kdrp.com.

firstname.lastname@kdrp.com

Format

john.smith@kdrp.com

Example

90%

Success rate

News and media

Keurig Dr Pepper Investor RelationsFebruary 22, 2024

Bai Brands' contribution noted in Keurig Dr Pepper's Strong 2023 Financial Results

Keurig Dr Pepper announced its Q4 and full-year 2023 financial results, highlighting the performance of its U.S. Refreshment Beverages segment. Brands like Bai are integral to this segment's success, aligning with consumer demand for healthier, flavorful beverage alternatives....more

PR NewswireMay 9, 2023

Bai Partners With Emmy® Nominated Actress Sydney Sweeney For New Campaign: Bai It's WonderWater

Bai launched a new advertising campaign featuring actress Sydney Sweeney. The campaign, 'Bai It's WonderWater,' promotes Bai's range of flavored waters, emphasizing their plant-based antioxidants, delicious taste, and absence of artificial sweeteners, positioning the beverage as an exceptional hydration choice....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Bai Brands, are just a search away.