Baggu is a design-focused company founded in 2007, renowned for its functional, affordable, and stylish reusable bags and accessories. With a strong commitment to sustainability, Baggu creates durable products designed to minimize waste and environmental impact, utilizing recycled and organic materials. Their product line, characterized by playful prints and a wide array of colors, includes their iconic standard reusable bag, as well as totes, backpacks, pouches, travel organizers, and home goods, all aimed at making sustainable choices delightful and accessible.
The San Francisco headquarters serves as Baggu's primary design studio, administrative hub, and center for product development, marketing, and brand strategy.
Likely a contemporary and inspiring studio space that reflects Baggu's colorful and minimalist design aesthetic, fostering creativity and collaboration among the team. It may feature samples of their diverse product range and material swatches.
Baggu's work culture is described as creative, collaborative, and environmentally conscious. There's an emphasis on innovative design, quality craftsmanship, and a shared passion for sustainability. The environment is likely dynamic and reflects the brand's playful yet thoughtful identity.
The headquarters is central to Baggu's operations, where product ideation, design, and global strategy are formulated. It's the nerve center for maintaining the brand's distinct aesthetic and commitment to sustainable practices.
Baggu has a significant global presence primarily through its robust e-commerce platform, which ships internationally. Their products are also available through a wide network of independent boutiques, department stores, and online retailers across North America, Europe, Asia, and Australia. While design and core operations are centralized in the US, their distribution partnerships ensure their products reach a worldwide audience.
933 Battery Street
San Francisco
CA
USA
Address: 240 Kent Ave, Brooklyn, NY 11249
To provide a physical retail experience for East Coast customers, enhance brand visibility in the New York market, and gather direct feedback on products and trends.
Address: 2429 Shattuck Ave, Berkeley, CA 94704
To cater to the local customer base in the East Bay, strengthen brand loyalty in their home region, and serve as a community hub for Baggu enthusiasts.
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As of April 2025, BAGGU' leadership includes:
BAGGU has been backed by several prominent investors over the years, including:
No major public announcements regarding executive hires or departures at Baggu have been identified in the last 12 months. The company's leadership, centered around its co-founders, appears to be stable.
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While Baggu's specific internal email format conventions are not publicly confirmed, companies of its size and in the design/retail sector often utilize straightforward patterns. A common format is using the first name.
[first]@baggu.com
Format
emily@baggu.com
Example
70%
Success rate
Hypebae • February 7, 2024
The highly popular collaboration between Baggu and fashion designer Sandy Liang, featuring items like the Crescent Bag and Cloud Bag in new colorways and prints, was restocked, delighting fans who missed the initial sold-out launch....more
Apartment Therapy • January 24, 2024
Baggu launched its Spring 2024 collection featuring a variety of new patterns and products, including cheerful florals, gingham, and fresh colorways across their popular bag styles and home goods, emphasizing vibrant and optimistic designs....more
House Beautiful • November 1, 2023
Baggu expanded its home goods line with the launch of a new collection of pillows. The collection features their signature playful prints and colors, allowing customers to bring Baggu's distinct style into their living spaces....more
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