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BAGGU's Overview

Total employees142
HeadquartersSan Francisco
Founded2007

Baggu is a design-focused company founded in 2007, renowned for its functional, affordable, and stylish reusable bags and accessories. With a strong commitment to sustainability, Baggu creates durable products designed to minimize waste and environmental impact, utilizing recycled and organic materials. Their product line, characterized by playful prints and a wide array of colors, includes their iconic standard reusable bag, as well as totes, backpacks, pouches, travel organizers, and home goods, all aimed at making sustainable choices delightful and accessible.

Where is BAGGU's Headquarters?

HQ Function

The San Francisco headquarters serves as Baggu's primary design studio, administrative hub, and center for product development, marketing, and brand strategy.

Notable Features:

Likely a contemporary and inspiring studio space that reflects Baggu's colorful and minimalist design aesthetic, fostering creativity and collaboration among the team. It may feature samples of their diverse product range and material swatches.

Work Culture:

Baggu's work culture is described as creative, collaborative, and environmentally conscious. There's an emphasis on innovative design, quality craftsmanship, and a shared passion for sustainability. The environment is likely dynamic and reflects the brand's playful yet thoughtful identity.

HQ Significance:

The headquarters is central to Baggu's operations, where product ideation, design, and global strategy are formulated. It's the nerve center for maintaining the brand's distinct aesthetic and commitment to sustainable practices.

Values Reflected in HQ: The headquarters likely reflects Baggu's core values of sustainability (e.g., through material choices or operational practices), functionality, joyful design, and simplicity.

Location:

Baggu has a significant global presence primarily through its robust e-commerce platform, which ships internationally. Their products are also available through a wide network of independent boutiques, department stores, and online retailers across North America, Europe, Asia, and Australia. While design and core operations are centralized in the US, their distribution partnerships ensure their products reach a worldwide audience.

Street Address:

933 Battery Street

City:

San Francisco

State/Province:

CA

Country:

USA

BAGGU's Global Presence

Brooklyn, New York/USA

Address: 240 Kent Ave, Brooklyn, NY 11249

To provide a physical retail experience for East Coast customers, enhance brand visibility in the New York market, and gather direct feedback on products and trends.

Berkeley, California/USA

Address: 2429 Shattuck Ave, Berkeley, CA 94704

To cater to the local customer base in the East Bay, strengthen brand loyalty in their home region, and serve as a community hub for Baggu enthusiasts.

Buying Intent Signals for BAGGU

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BAGGU

As of April 2025, BAGGU' leadership includes:

Emily Sugihara - Co-Founder & CEO
Joan Sugihara - Co-Founder
Ellen Van Der Laan - Creative Director

Investors of BAGGU

BAGGU has been backed by several prominent investors over the years, including:

Privately Held. Appears to be primarily founder-funded and grown organically.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding executive hires or departures at Baggu have been identified in the last 12 months. The company's leadership, centered around its co-founders, appears to be stable.

Technology (Tech Stack) used by BAGGU

Discover the tools BAGGU uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BAGGU Email Formats and Examples

While Baggu's specific internal email format conventions are not publicly confirmed, companies of its size and in the design/retail sector often utilize straightforward patterns. A common format is using the first name.

[first]@baggu.com

Format

emily@baggu.com

Example

70%

Success rate

News and media

HypebaeFebruary 7, 2024

Baggu and Sandy Liang's Sold-Out Collaboration Is Finally Back in Stock

The highly popular collaboration between Baggu and fashion designer Sandy Liang, featuring items like the Crescent Bag and Cloud Bag in new colorways and prints, was restocked, delighting fans who missed the initial sold-out launch....more

Apartment TherapyJanuary 24, 2024

Baggu’s Spring 2024 Collection Is Full of Cheerful Florals, Gingham, and More

Baggu launched its Spring 2024 collection featuring a variety of new patterns and products, including cheerful florals, gingham, and fresh colorways across their popular bag styles and home goods, emphasizing vibrant and optimistic designs....more

House BeautifulNovember 1, 2023

Baggu Just Dropped a Collection of Must-Have Pillows

Baggu expanded its home goods line with the launch of a new collection of pillows. The collection features their signature playful prints and colors, allowing customers to bring Baggu's distinct style into their living spaces....more

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