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Badminton England's Overview

Total employees269
HeadquartersMilton Keynes
Founded1893

Badminton England is the National Governing Body for the sport of badminton in England. It is dedicated to promoting and developing badminton at all levels, from grassroots participation in schools and clubs to supporting elite players competing on the international stage. The organization works to increase participation, provide resources and support for players, coaches, and officials, and manage national squads and competitions. Their efforts aim to make badminton one of the nation's most popular racket sports. Operations are primarily centralized at their headquarters in Milton Keynes.

Where is Badminton England's Headquarters?

HQ Function

Serves as the central administrative and operational hub for Badminton England, overseeing all aspects of badminton development, governance, and high-performance programs in England. It is also a premier training facility.

Notable Features:

State-of-the-art badminton courts (8 courts including 2 show courts), strength and conditioning suite, sports science and medicine facilities, meeting rooms, on-site accommodation (Lodge), office space for Badminton England staff, and is a BWF Certified Training Centre.

Work Culture:

A collaborative and passionate environment focused on sports development, excellence, and community engagement, with staff sharing a common goal of promoting and growing badminton.

HQ Significance:

The National Badminton Centre is a flagship facility for badminton in England, providing world-class training amenities for national squads and a central point for the administration and development of the sport nationwide.

Values Reflected in HQ: Excellence (world-class facilities), Development (training hub for all levels), Community (hosting events and accessible to members), Professionalism (administrative center for the sport).

Location:

While Badminton England's primary focus is on developing and managing the sport within England, it maintains a global presence through its affiliation with Badminton Europe and the Badminton World Federation (BWF). This includes sending national teams to compete in international tournaments, hosting international events like the prestigious Yonex All England Open, contributing to global anti-doping efforts, and collaborating with other national badminton federations on development initiatives. English players, coaches, and officials participate in events worldwide.

Street Address:

National Badminton Centre, Bradwell Road, Loughton Lodge

City:

Milton Keynes

State/Province:

Buckinghamshire

Country:

United Kingdom

Badminton England's Global Presence

Buying Intent Signals for Badminton England

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Badminton England

As of April 2025, Badminton England' leadership includes:

Sue Storey - Chief Executive Officer
Morten Frost - Performance Director
Nikki Wooldridge - Head of Finance & Corporate Services
Sara Foston - Head of Events
Coralie Alison - Head of Marketing & Communications
Vanessa Jekyll - Head of People

Investors of Badminton England

Badminton England has been backed by several prominent investors over the years, including:

Sport England
UK Sport
Yonex (Official Sports Equipment Partner)

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits1

Badminton England has seen several key appointments and a departure within its Senior Leadership Team over the past year (approx. May 2023 - May 2024), reflecting strategic changes to drive the organization forward in areas like performance, marketing, and people management.

Departures

Nadeem Mughal, Nadeem Mughal departed from his role as Head of Community at Badminton England.

New Appointments:

Vanessa Jekyll, Vanessa Jekyll appointed as Head of People to lead HR and people strategy for Badminton England.
Coralie Alison, Coralie Alison appointed as Head of Marketing & Communications to oversee brand strategy and communication efforts.
Morten Frost, Badminton legend Morten Frost appointed as Performance Director to lead England's elite badminton programmes.

Technology (Tech Stack) used by Badminton England

Discover the tools Badminton England uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Badminton England Email Formats and Examples

The specific email format used by Badminton England employees is not publicly confirmed. Common formats for UK organizations include [firstinitial][lastname]@domain.co.uk or [firstname].[lastname]@domain.co.uk. For Badminton England, a plausible format could be [firstinitial][lastname]@badmintonengland.co.uk. The actual success rate for guessing an email can vary, and this information is speculative.

[firstinitial][lastname]@badmintonengland.co.uk

Format

jsmith@badmintonengland.co.uk

Example

65%

Success rate

News and media

Badminton EnglandMarch 7, 2024

Badminton England Announces New Three-Year Strategy to Grow the Sport

Badminton England has unveiled its new three-year strategy (2024-2027) aimed at significantly increasing participation, enhancing support for the badminton community, and achieving success on the international stage. The strategy focuses on key pillars including 'Play', 'Compete', and 'Perform'....more

Badminton EnglandFebruary 5, 2024

Champions Crowned at the English National Badminton Championships 2024

The English National Badminton Championships 2024 concluded with thrilling finals in Wycombe, showcasing top English talent. Harry Huang secured the men's singles title, while Kirby Ngan won the women's singles. The event highlighted the competitive strength within English badminton....more

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