Unión de Cervecerías Peruanas Backus y Johnston S.A.A., commonly known as Backus, is the largest and most prominent brewery in Peru, and a key part of the Anheuser-Busch InBev (AB InBev) global conglomerate. With a rich history dating back to 1879, Backus produces some of Peru's most beloved beer brands, including Cristal, Pilsen Callao, Cusqueña, and Pilsen Trujillo, alongside other alcoholic and non-alcoholic beverages. The company is deeply committed to sustainable practices, community development, and promoting responsible consumption, playing a significant role in Peru's economy and cultural heritage. Backus continually invests in innovation and quality to deliver exceptional products to its consumers.
Serves as the central administrative, strategic, and primary operational hub for Backus in Peru, overseeing production, distribution, marketing, and corporate affairs for its extensive beverage portfolio.
The Ate complex is one of the largest and most modern brewing facilities in South America, equipped with advanced production technology, extensive logistics capabilities, and significant corporate office space. It's a landmark of industrial capacity in Lima.
Backus fosters a dynamic work culture centered on quality, innovation, and Peruvian pride, integrated with AB InBev's global emphasis on results-driven performance, meritocracy, talent development, and a strong commitment to sustainability and community engagement.
The Lima headquarters and main plant are pivotal to Peru's beverage industry and national economy, generating significant employment, supporting local suppliers, and upholding the legacy of iconic Peruvian brands.
While Backus's primary market is Peru, where it holds a dominant position, its leading premium brands, particularly Cusqueña, have achieved significant international recognition. These brands are exported to various countries across North America, South America, Europe, and Asia. As an integral part of AB InBev, the world's largest brewer, Backus benefits from an extensive global distribution network. This allows its flagship Peruvian products to reach consumers worldwide, showcasing Peruvian quality, brewing tradition, and craftsmanship on an international stage.
Av. Nicolás Ayllón 3986
Ate, Lima
Lima
Peru
Address: Carretera Panamericana Norte Km. 778, Motupe, Lambayeque, Peru
Ensures optimal product availability and reduces transportation logistics for Northern Peru, catering effectively to local demand and supporting regional distribution networks.
Address: Variante de Uchumayo Km. 5.5, Sachaca, Arequipa, Peru
Supports the robust supply chain for Southern Peru, ensuring timely delivery of fresh products, contributing to the local economy of Arequipa, and meeting regional consumer preferences.
Address: Av. La Cultura 721, Cusco, Peru (Address may vary for specific plant location)
Serves the Cusco region and parts of Southern Peru, maintaining the heritage of specific local brands and ensuring product supply in this key tourist and cultural hub.
Address: Carretera Federico Basadre Km. 13, Pucallpa, Ucayali, Peru (Address may vary for specific plant location)
Ensures beverage availability in the Eastern Peruvian Amazon, addressing unique distribution challenges and supporting the local economy in the Ucayali region.
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As of April 2025, Backus' leadership includes:
Backus has been backed by several prominent investors over the years, including:
Backus, as a key subsidiary of AB InBev, strategically manages its leadership team to drive performance and innovation. Recent top-level appointments reflect a focus on experienced leadership from within the global AB InBev network.
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Backus, being part of the AB InBev group, generally follows standardized corporate email formatting. The most common patterns for professional communication involve combinations of the employee's first name and last name.
Common formats include [first].[last]@backus.pe or [f][last]@backus.pe. For example, `firstname.lastname@backus.pe` or `flastname@backus.pe`.
Format
maria.garcia@backus.pe
Example
80%
Success rate
Mercado Negro • May 10, 2024
Backus introduced its #MéritoPuroCorazón initiative, a program designed to recognize and reward the efforts of bodega (small store) owners across Peru. The program offers S/35,000 in prizes to support their businesses and acknowledge their crucial role in the community and distribution chain....more
Gestión • April 18, 2024
Backus announced a significant US$6 million investment in its Arequipa brewing facility. This strategic investment is aimed at increasing the production capacity of its premium Cusqueña beer brand, enhancing technology, and improving efficiency at the plant to meet growing demand....more
Semana Económica • August 1, 2023
Marcio Fritzen assumed the role of General Manager of Backus, succeeding Sergio Rincón. Fritzen has over 16 years of experience within AB InBev, having held various leadership positions in Brazil, Colombia, and the Dominican Republic....more
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