Backcountry
Backcountry's Overview
Backcountry is a leading online retailer of premium outdoor gear and apparel for enthusiasts of activities like skiing, snowboarding, camping, hiking, climbing, and trail running. Founded in 1996, the company offers a vast selection of products from top outdoor brands, coupled with expert advice from its 'Gearheads' – dedicated customer service professionals with deep product knowledge. Backcountry aims to connect people to their passions in the outdoors by providing high-quality equipment, inspiration, and community engagement.
Where is Backcountry's Headquarters?
HQ Function
The headquarters serves as the central hub for Backcountry's corporate operations, including merchandising, marketing, technology development, 'Gearhead' customer service leadership, and overall strategic planning.
Notable Features:
Located in an area renowned for its world-class ski resorts and mountain trails, the HQ offers employees an immersive environment aligned with the company's outdoor ethos. The office space is designed to foster collaboration and innovation, with amenities that may include product testing areas or showrooms.
Work Culture:
Backcountry cultivates a passionate, outdoor-focused work culture. Many employees are avid outdoor enthusiasts themselves, fostering a shared understanding and dedication to the products and lifestyle the company promotes. The environment is known for being collaborative, customer-centric, and driven by a love for adventure.
HQ Significance:
The Park City location is highly significant, placing Backcountry at the epicenter of the outdoor industry and providing authentic connections to the activities and customers it serves. This proximity allows for direct product engagement and inspiration from the surrounding natural environment.
Values Reflected in HQ: The headquarters' location, design, and culture strongly reflect Backcountry's core values: a deep passion for the outdoors, expert knowledge, commitment to adventure, customer focus, and community building within the outdoor sphere.
Location:
While Backcountry's primary market focus is the United States, it extends its global reach through its European subsidiary, Bergfreunde GmbH, which serves customers across Europe. Backcountry.com also offers international shipping to select countries. Furthermore, its customer support operations in Costa Rica and global sourcing for products underscore its international operational footprint.
Street Address:
1678 W Redstone Center Dr #210
City:
Park City
State/Province:
Utah
Country:
USA
Backcountry's Global Presence
Christiansburg, Virginia, USA
Address: 2215 N. Franklin Street, Christiansburg, VA 24073
Enhances delivery speed and customer service for the eastern US market, supporting Backcountry's commitment to operational excellence.
West Valley City, Utah, USA
Address: 3625 W 2100 S, West Valley City, UT 84119
Ensures timely delivery and logistical support for the western US customer base and helps manage overall inventory flow.
Kirchentellinsfurt, Baden-Württemberg, Germany
Address: Bahnhofstr. 26, 72138 Kirchentellinsfurt, Germany
Provides Backcountry with a significant presence in the European outdoor retail market, leveraging Bergfreunde's established brand and customer base.
San José, Costa Rica
Address: Specific business park location not publicly detailed.
Enhances customer service capacity, offers extended support hours, and provides cost-effective solutions for global customer interactions.
Buying Intent Signals for Backcountry
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Backcountry
As of April 2025, Backcountry' leadership includes:
Investors of Backcountry
Backcountry has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past year, Backcountry has experienced notable shifts in its executive leadership, including a key internal promotion to Chief Product Officer and the departure of its Chief Executive Officer, signaling ongoing strategic evolution within the company.
Departures
New Appointments:
Technology (Tech Stack) used by Backcountry
Discover the tools Backcountry uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Backcountry Email Formats and Examples
Backcountry.com likely utilizes common corporate email address formats. The most prevalent pattern is typically the first initial followed by the last name. While other formats might exist for specific departments or roles, this structure is a strong starting point for communication.
f[last]@backcountry.com
Format
jdoe@backcountry.com
Example
85%
Success rate
News and media
Shop-Eat-Surf • February 6, 2024
Backcountry Promotes Colby Black to Chief Product Officer
Backcountry announced the promotion of Colby Black to the role of Chief Product Officer. Black, a long-time employee with extensive experience in merchandising and private label development, will now lead the company's overall product strategy and execution....more
Retail Dive • November 2, 2023
Backcountry CEO Melanie Cox to step down
Reports indicated that Melanie Cox, who had been the Chief Executive Officer of Backcountry since 2020, was set to step down from her leadership role. The company has not publicly named a permanent successor as of mid-2024....more
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