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BACKBONE's Overview

Total employees95
HeadquartersParis
Founded2018

Backbone Visuals is an innovative technology company specializing in AI-powered product content creation. Their platform enables brands and retailers to generate high-quality, studio-grade product visuals, 3D models, and marketing assets quickly and cost-effectively, often eliminating the need for traditional photoshoots. By leveraging generative AI, Backbone aims to transform how businesses approach e-commerce imagery and visual merchandising, offering scalability and customization for diverse product catalogs.

Where is BACKBONE's Headquarters?

HQ Function

Serves as the central hub for product development, engineering, research in AI and 3D visualization, marketing, sales, and corporate operations for Backbone Visuals.

Notable Features:

Located in the 2nd arrondissement of Paris, an area known for its historic architecture and vibrant business environment. The office likely fosters a collaborative and innovative tech startup atmosphere.

Work Culture:

A dynamic, fast-paced, and innovative work culture typical of a tech startup. Emphasis on collaboration, technological advancement, and a strong focus on solving customer challenges in the e-commerce visual content space. Being in Paris, it might also embrace a good work-life balance.

HQ Significance:

The Paris HQ is significant as it's the birthplace of the company and the core of its R&D efforts in AI-driven visual content generation, positioning it within Europe's growing tech scene.

Values Reflected in HQ: The choice of a central Paris location might reflect values of innovation, connection to a vibrant ecosystem, and an appreciation for a stimulating urban environment. The focus on a collaborative workspace would reflect their team-oriented approach.

Location:

Backbone Visuals provides its AI-powered product content creation platform to brands and retailers worldwide. This includes global access to their software-as-a-service (SaaS) platform and customer support. Their digital nature allows them to serve clients across different geographies, supported by a team that may include remote members in various international locations, facilitating global reach without extensive physical infrastructure in every region.

Street Address:

9 rue des Colonnes

City:

Paris

State/Province:

Île-de-France

Country:

France

BACKBONE's Global Presence

Key European Markets (e.g., London, UK / Berlin, Germany)

Address: Primarily remote operations and flexible/serviced office spaces as needed for regional teams.

To expand market penetration, provide localized support to clients in major European e-commerce hubs, and tap into a wider talent pool.

Buying Intent Signals for BACKBONE

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BACKBONE

As of April 2025, BACKBONE' leadership includes:

Antoine Clappier - Co-founder & CEO
Hadrien Laporte - Co-founder & CTO
Samy El Ghoul - Co-founder & CPO

Investors of BACKBONE

BACKBONE has been backed by several prominent investors over the years, including:

Frst
Point Nine
Motier Ventures
Kima Ventures
Various Business Angels (including founders of Algolia, Intercom, Ledger, Lyst, Personio, Planday, Sendinblue, Shopify, Snap)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The founding team continues to lead Backbone Visuals. No major external C-level executive hires or departures have been publicly announced in the last 12 months, indicating leadership stability during its growth phase post-seed funding in October 2023. Focus remains on team expansion at operational levels.

Technology (Tech Stack) used by BACKBONE

Discover the tools BACKBONE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BACKBONE Email Formats and Examples

Backbone Visuals likely uses common professional email formats. While not publicly confirmed, a standard format for tech companies is [first].[last]@[companydomain].com or [first]@[companydomain].com.

[first].[last]@backbone-visuals.com

Format

antoine.clappier@backbone-visuals.com

Example

85%

Success rate

News and media

TechCrunchOctober 17, 2023

Backbone Visuals Secures $7.5M Seed Funding to Revolutionize Product Photography with AI

Backbone Visuals, an AI platform for creating product visuals, announced it has raised $7.5 million (€7 million) in a seed funding round co-led by Frst and Point Nine. The funds will be used to further develop its AI technology, expand its team, and accelerate its market reach in the e-commerce sector....more

EU-StartupsOctober 17, 2023

Backbone Visuals Garners €7 Million to Transform Product Imagery with AI

Paris-based startup Backbone Visuals has successfully closed a €7 million seed round. The company aims to disrupt traditional product photography by offering AI-generated visuals, enhancing speed and cost-efficiency for e-commerce businesses and brands....more

MaddynessOctober 17, 2023

Backbone Visuals raises €7 million to automate product photo creation with AI

Backbone Visuals, a French startup developing an AI solution to automate the creation of product photos for e-commerce, has completed a €7 million seed funding round. This funding aims to support its R&D and commercial deployment....more

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