Backbone Visuals is an innovative technology company specializing in AI-powered product content creation. Their platform enables brands and retailers to generate high-quality, studio-grade product visuals, 3D models, and marketing assets quickly and cost-effectively, often eliminating the need for traditional photoshoots. By leveraging generative AI, Backbone aims to transform how businesses approach e-commerce imagery and visual merchandising, offering scalability and customization for diverse product catalogs.
Serves as the central hub for product development, engineering, research in AI and 3D visualization, marketing, sales, and corporate operations for Backbone Visuals.
Located in the 2nd arrondissement of Paris, an area known for its historic architecture and vibrant business environment. The office likely fosters a collaborative and innovative tech startup atmosphere.
A dynamic, fast-paced, and innovative work culture typical of a tech startup. Emphasis on collaboration, technological advancement, and a strong focus on solving customer challenges in the e-commerce visual content space. Being in Paris, it might also embrace a good work-life balance.
The Paris HQ is significant as it's the birthplace of the company and the core of its R&D efforts in AI-driven visual content generation, positioning it within Europe's growing tech scene.
Backbone Visuals provides its AI-powered product content creation platform to brands and retailers worldwide. This includes global access to their software-as-a-service (SaaS) platform and customer support. Their digital nature allows them to serve clients across different geographies, supported by a team that may include remote members in various international locations, facilitating global reach without extensive physical infrastructure in every region.
9 rue des Colonnes
Paris
Île-de-France
France
Address: Primarily remote operations and flexible/serviced office spaces as needed for regional teams.
To expand market penetration, provide localized support to clients in major European e-commerce hubs, and tap into a wider talent pool.
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As of April 2025, BACKBONE' leadership includes:
BACKBONE has been backed by several prominent investors over the years, including:
The founding team continues to lead Backbone Visuals. No major external C-level executive hires or departures have been publicly announced in the last 12 months, indicating leadership stability during its growth phase post-seed funding in October 2023. Focus remains on team expansion at operational levels.
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Backbone Visuals likely uses common professional email formats. While not publicly confirmed, a standard format for tech companies is [first].[last]@[companydomain].com or [first]@[companydomain].com.
[first].[last]@backbone-visuals.com
Format
antoine.clappier@backbone-visuals.com
Example
85%
Success rate
TechCrunch • October 17, 2023
Backbone Visuals, an AI platform for creating product visuals, announced it has raised $7.5 million (€7 million) in a seed funding round co-led by Frst and Point Nine. The funds will be used to further develop its AI technology, expand its team, and accelerate its market reach in the e-commerce sector....more
EU-Startups • October 17, 2023
Paris-based startup Backbone Visuals has successfully closed a €7 million seed round. The company aims to disrupt traditional product photography by offering AI-generated visuals, enhancing speed and cost-efficiency for e-commerce businesses and brands....more
Maddyness • October 17, 2023
Backbone Visuals, a French startup developing an AI solution to automate the creation of product photos for e-commerce, has completed a €7 million seed funding round. This funding aims to support its R&D and commercial deployment....more
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