Backbase
Backbase's Overview
Backbase is a global fintech company that empowers financial institutions to accelerate their digital transformation and create superior customer experiences. Its Engagement Banking Platform provides a unified solution for banks, credit unions, and other financial service providers to design, build, and manage seamless journeys across all customer touchpoints. By 're-architecting banking around the customer,' Backbase helps its clients to innovate faster, improve operational efficiency, and stay competitive in a rapidly evolving digital landscape. The platform covers a wide range of capabilities, including omni-channel customer onboarding, digital banking, customer servicing, and backend integration, enabling institutions to unify their data and operations on a single, modern architecture.
Where is Backbase's Headquarters?
HQ Function
Global headquarters, housing executive leadership, core product development, R&D, global strategy, marketing, and central operations. It serves as the central nervous system for Backbase's worldwide activities.
Notable Features:
Located in 'The Cloud,' a modern, sustainable, and inspiring office building in the redeveloped Oostenburg island district. Features collaborative workspaces, state-of-the-art technology, and employee well-being amenities.
Work Culture:
A dynamic, innovative, and international work environment. Emphasizes collaboration, agile methodologies, continuous learning, and a customer-centric approach. Known for its open culture and diverse workforce.
HQ Significance:
Symbolizes Backbase's growth and commitment to innovation. Its location in Amsterdam, a key European tech hub, provides access to top talent and a thriving ecosystem for fintech development. It's the birthplace of Backbase's strategic vision and product roadmap.
Values Reflected in HQ: The headquarters reflects values such as innovation (modern design and tech), collaboration (open-plan and project spaces), sustainability (building's eco-friendly features), and employee well-being (amenities and inspiring environment).
Location:
Backbase supports its global client base through a network of strategically located offices and a distributed workforce. Key functions supported globally include R&D and product development, sales and marketing, customer success and support, professional services for implementation and customization, and regional operations management. This global footprint enables Backbase to provide localized expertise and support to financial institutions across the Americas, Europe, Middle East & Africa (EMEA), and Asia-Pacific (APAC).
Street Address:
Jacob Bontiusplaats 9
City:
Amsterdam
State/Province:
North Holland
Country:
The Netherlands
Backbase's Global Presence
Atlanta, Georgia, USA
Address: Tower Place 100, 3340 Peachtree Rd NE, Suite 1800, Atlanta, GA 30326, USA
Strategic presence in a major U.S. financial and technology hub to closely serve the large North American market and drive regional growth.
Singapore, Singapore
Address: Guoco Tower, 1 Wallich Street, #16-03, Singapore 078881
To cater to the rapidly digitizing banking sector in APAC, providing localized solutions and support to financial institutions in the region.
London, United Kingdom
Address: The Office Group, 2 Stephen Street, London, W1T 1AN, United Kingdom
To serve the mature and competitive UK financial market and provide a strategic base for European operations alongside the Amsterdam HQ.
Kraków, Poland
Address: High5ive, Pawia 7, 31-154 Kraków, Poland
To leverage Poland's strong tech talent pool for software development and innovation, supporting global product capabilities.
Buying Intent Signals for Backbase
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Backbase
As of April 2025, Backbase' leadership includes:
Investors of Backbase
Backbase has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, Backbase has strategically strengthened its leadership team with key C-suite appointments to spearhead its next phase of global growth, product innovation, and customer service excellence. These additions reflect the company's commitment to scaling its operations and enhancing its market-leading Engagement Banking Platform.
New Appointments:
Technology (Tech Stack) used by Backbase
Discover the tools Backbase uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Backbase Email Formats and Examples
Backbase primarily uses the `[first].[last]@backbase.com` email format for its employees. For example, an employee named John Doe would likely have the email address john.doe@backbase.com. This is the most common and successful structure for reaching Backbase personnel.
[first].[last]@backbase.com
Format
jouk.pleiter@backbase.com
Example
95%
Success rate
News and media
PR Newswire • February 20, 2024
Backbase and SavvyMoney Partner to Deliver Integrated Credit Score Solution
Backbase announces a partnership with SavvyMoney to integrate its credit score solution into the Backbase Engagement Banking Platform, providing enhanced financial wellness tools for end-users of financial institutions....more
PR Newswire • January 17, 2024
Backbase Welcomes Tim Rutten as Chief Services Officer and Karan Oberoi as Chief Product Officer
Backbase strengthens its executive team with the appointments of Tim Rutten as Chief Services Officer (CSO) and Karan Oberoi as Chief Product Officer (CPO) to drive its next phase of growth and innovation....more
Backbase Newsroom • July 19, 2023
Backbase Named a Leader in The Forrester Wave™: Digital Banking Engagement Platforms, Q3 2023
Independent research firm Forrester recognized Backbase as a Leader in its Q3 2023 Forrester Wave™ report on Digital Banking Engagement Platforms, citing its comprehensive platform capabilities and strong strategy....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Backbase, are just a search away.