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Babylist's Overview

Total employees682
HeadquartersOakland
Founded2011

Babylist is a comprehensive digital platform designed to guide expectant parents through the journey of preparing for a new baby. It offers a universal baby registry, allowing users to add any product from any store, alongside unique services like cash funds, meal deliveries, or help and favors. Babylist also provides expert-curated content, product reviews, health information through Babylist Health, and a curated e-commerce shop featuring a wide array of baby essentials and gear. Their mission is to make the transition to parenthood less overwhelming and more joyful by providing personalized solutions and trusted advice.

Where is Babylist's Headquarters?

HQ Function

The Oakland headquarters serves as the main operational and strategic center for Babylist. Key functions include executive leadership, product development, engineering, marketing, design, content creation, and business operations.

Notable Features:

As a modern tech company, Babylist's headquarters likely features an open and collaborative office environment, designed to foster creativity, teamwork, and innovation. Specific architectural details are not widely publicized, but such offices typically include amenities supporting employee well-being and productivity.

Work Culture:

Babylist fosters a mission-driven, inclusive, and collaborative work culture. Employees are passionate about supporting new and expecting parents. The company emphasizes values such as empathy, user-centricity, and innovation. Glassdoor reviews often highlight a supportive team environment and meaningful work.

HQ Significance:

The Oakland headquarters is strategically important due to its location within the San Francisco Bay Area, providing access to a rich pool of tech talent, industry partnerships, and a vibrant startup community, which fuels Babylist's growth and innovation.

Values Reflected in HQ: The headquarters' environment aims to reflect Babylist's core values: user-first (designing for parents), innovation (creating new solutions), and community (fostering a supportive internal and external environment).

Location:

Babylist primarily serves the United States market with its registry, e-commerce, and health services. While its content (articles, guides, reviews) is accessible to a global audience online, the transactional aspects of the platform, such as product fulfillment and specific registry services, are focused on US-based users. The company's digital nature allows for global content reach, supporting expectant parents worldwide with information, even if direct services are U.S.-centric.

Street Address:

1625 Clay St, Suite 1100

City:

Oakland

State/Province:

California

Country:

USA

Babylist's Global Presence

Distributed (Remote-First)

Address: N/A - Predominantly remote workforce across the United States

This distributed model allows Babylist to attract diverse talent from across the country, promote work-life balance, and maintain operational agility. It supports national operations without the need for multiple large physical office hubs.

Buying Intent Signals for Babylist

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Babylist

As of April 2025, Babylist' leadership includes:

Natalie Gordon - CEO & Founder
John Milinovich - Chief Product Officer
Lee Anne Grant - Chief Growth Officer
Robert Molepske - Chief Technology Officer
Carlye Wisel - Chief Content Officer
Michelle Rothman - Chief People Officer
Gilda Gallivan - Chief Financial Officer

Investors of Babylist

Babylist has been backed by several prominent investors over the years, including:

Norwest Venture Partners
Obvious Ventures
Abstract Ventures
Structure Capital
One Better Ventures
Transmedia Capital
Ludlow Ventures

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Babylist has focused on strengthening its leadership team to support its rapid growth. While day-to-day team expansions are ongoing, notable high-level executive changes are announced as they occur. Gilda Gallivan joined as CFO in mid-2023. Otherwise, the core executive team has shown stability.

New Appointments:

Gilda Gallivan, Gilda Gallivan appointed as new CFO, bringing extensive experience in scaling growth-stage companies.

Technology (Tech Stack) used by Babylist

Discover the tools Babylist uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Babylist Email Formats and Examples

Babylist commonly uses the email format of an employee's first name followed by '@babylist.com'. This is a widely adopted convention in many technology and startup companies, making professional email addresses relatively predictable for communication purposes.

first@babylist.com

Format

natalie@babylist.com

Example

95%

Success rate

News and media

Business WireFebruary 20, 2024

Babylist Names The Bump an Official Content Partner

Babylist announced a strategic content partnership with The Bump, aiming to consolidate trusted resources and provide comprehensive guidance and support for expecting parents....more

PR NewswireNovember 2, 2023

Babylist Announces First-Ever Physical Retail Pop-Up Location

Babylist unveiled plans for its first physical retail pop-up store in Beverly Hills, California, marking its expansion into experiential retail and offering customers an immersive shopping experience....more

PR NewswireJuly 11, 2023

Babylist Appoints Gilda Gallivan as Chief Financial Officer

Babylist announced the appointment of Gilda Gallivan as its new Chief Financial Officer. Gallivan brings extensive financial leadership experience to support Babylist's continued growth and scale....more

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