Baba Entertainment
Baba Entertainment's Overview
Baba-Entertainment represents Alibaba Group's extensive portfolio in the digital media and entertainment sector. It aims to provide joyful and high-quality entertainment experiences to a global audience through its diverse platforms and content creation. Key business areas include video streaming (like Youku), film production and distribution (Alibaba Pictures), live events (Damai), music, literature, and gaming. The division focuses on leveraging Alibaba's ecosystem, data technology, and innovative approaches to transform the entertainment industry and connect with users.
Where is Baba Entertainment's Headquarters?
HQ Function
Serves as the primary strategic, administrative, and R&D hub for Alibaba Group, including its digital media and entertainment divisions. Key decisions, technological innovations, and ecosystem collaborations are driven from here.
Notable Features:
The Alibaba Xixi Campus in Hangzhou is known for its modern architecture, large scale, open workspaces, and employee-friendly amenities like canteens, gyms, and green spaces, reflecting a blend of technology and nature.
Work Culture:
The work culture at Alibaba's HQ is often described as dynamic, fast-paced, and innovative, reflecting its tech roots. There's a strong emphasis on teamwork ('We work happily and live seriously'), customer-first philosophy, and embracing change. Employees are encouraged to be entrepreneurial and contribute to the company's mission.
HQ Significance:
The Hangzhou headquarters is highly significant as it's the birthplace of Alibaba and symbolizes its growth from a small startup to a global tech giant. It's central to the company's identity and strategic direction for all its business units, including Baba-Entertainment.
Values Reflected in HQ: The campus design and work environment reflect Alibaba's core values such as customer first, teamwork, embrace change, integrity, passion, and commitment.
Location:
Baba-Entertainment, through Alibaba Group's extensive network, supports a wide range of functions globally. This includes content production and acquisition across various regions, international distribution of films and TV shows, technology development for media platforms, global marketing and user engagement, and strategic investments in entertainment companies worldwide. It leverages Alibaba's cloud infrastructure and e-commerce reach to deliver entertainment experiences to users in China and increasingly, internationally.
Street Address:
No. 969 West Wen Yi Road, Yu Hang District
City:
Hangzhou
State/Province:
Zhejiang
Country:
China
Baba Entertainment's Global Presence
Beijing, China
Address: Alibaba Wangjing Campus, Chaoyang District, Beijing, China
Serves as a critical center for talent acquisition, content production, and market engagement in Northern China, tapping into Beijing's rich cultural and media resources.
Pasadena, California/USA
Address: 251 South Lake Avenue, Suite 800, Pasadena, CA 91101, USA
Acts as a bridgehead for Baba-Entertainment's global expansion strategy, particularly in engaging with the North American film and media industry through Alibaba Pictures North America.
Buying Intent Signals for Baba Entertainment
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Baba Entertainment
As of April 2025, Baba Entertainment' leadership includes:
Investors of Baba Entertainment
Baba Entertainment has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific executive movements for Alibaba's Digital Media and Entertainment division (Baba-Entertainment) are part of Alibaba Group's broader organizational adjustments and may not always be individually announced unless highly significant. The following are illustrative examples based on common industry movements.
Departures
New Appointments:
Technology (Tech Stack) used by Baba Entertainment
Discover the tools Baba Entertainment uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Baba Entertainment Email Formats and Examples
While specific internal email formats for Baba-Entertainment (as Alibaba's Digital Media and Entertainment Group) are not publicly detailed, emails from Alibaba Group employees generally follow standard corporate patterns. Common formats at large corporations like Alibaba include combinations of first name, last name, and initials, typically using the @alibaba-inc.com or @alibabacorp.com domains. For the conceptual 'baba-entertainment.com', a similar structure would be expected.
firstname.lastname@baba-entertainment.com or f[first_initial]lastname@baba-entertainment.com (These are common corporate structures; actual format for a specific 'baba-entertainment.com' domain is unconfirmed). For Alibaba Group, common formats are like [name]@[domain].alibaba-inc.com.
Format
jane.doe@baba-entertainment.com (Example based on a common format)
Example
70%
Success rate
News and media
China Daily • 2024-01-17
Baba-Entertainment's Youku Launches Micro-Drama Platform to Tap New Content Trends
Youku, Baba-Entertainment's video streaming service (part of Alibaba Digital Media and Entertainment Group), has launched a new platform dedicated to micro-dramas. This initiative caters to the growing popularity of short-form video storytelling and aims to attract younger audiences by offering easily consumable content....more
South China Morning Post • 2023-11-28
Baba-Entertainment's Alibaba Pictures Narrows Interim Loss Amid Box Office Recovery
Alibaba Pictures, a core film production and distribution arm of Baba-Entertainment, reported a significantly narrowed net loss to US$3.8 million for the six months ended September 30, 2023. This improvement was attributed to the recovery of China's cinema market and the strong box office performance of its produced and distributed films....more
Alibaba Group News • 2023-09-26
Baba-Entertainment's Youku & Alibaba Cloud Unveil Generative AI-Powered Digital Avatars
Youku, in collaboration with Alibaba Cloud, introduced generative AI technology to create digital avatars. This innovation, showcased at the Apsara Conference, aims to enhance user interaction and content creation possibilities on Baba-Entertainment's video platform, potentially for virtual hosts, characters, and interactive experiences....more
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