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Ba
What Does Ba Do?
ba&sh is a French fashion brand founded in 2003 by best friends Barbara Boccara and Sharon Krief. The brand embodies a unique blend of Parisian chic, bohemian spirit, and effortless femininity. Known for its timeless yet contemporary designs, ba&sh offers a wide range of womenswear including dresses, blouses, knitwear, outerwear, and accessories. The collections are inspired by travel, music, and a desire to create a dream wardrobe for modern women who want to feel beautiful and comfortable in their everyday lives. ba&sh emphasizes quality materials, refined details, and a distinctly French 'je ne sais quoi', and has grown into a significant international brand with a strong retail and online presence.
Where Is Ba's Headquarters?
HQ Function
The Paris headquarters serves as the central hub for global operations, including design and collection development, brand strategy, international marketing, merchandising, and corporate management.
Notable Features:
Located in a prestigious Parisian district, the headquarters likely features a blend of classic architecture with modern interior design, fostering a creative and collaborative atmosphere. Specific architectural awards or unique internal features are not widely publicized.
Work Culture:
The work culture at ba&sh's Paris HQ is described as dynamic, creative, and entrepreneurial. It combines the elegance of Parisian fashion with a collaborative, fast-paced environment, driven by a shared passion for the brand.
HQ Significance:
As the founding city and creative core, the Paris headquarters is paramount to maintaining ba&sh's authentic design philosophy and French chic identity as it expands globally.
Values Reflected in HQ: The headquarters' location and likely ambiance reflect ba&sh's core values of elegance, femininity, creativity, and an entrepreneurial 'freedom-loving' spirit.
Location:
ba&sh boasts a significant global presence with over 300 points of sale across more than 40 countries. This includes Europe (France, UK, Spain, Germany, etc.), North America (USA, Canada), Asia (China, Hong Kong, South Korea, Singapore, Japan), and the Middle East. The brand's international footprint is supported by a mix of directly operated boutiques, concessions in premium department stores, a robust global e-commerce platform, and franchise partnerships. Key functions supported globally include retail operations, localized marketing and PR, merchandising, supply chain management, and customer relationship management, all tailored to meet regional demands while maintaining the brand's core Parisian identity.
Street Address:
67 Avenue Raymond Poincaré
City:
Paris
State/Province:
ĂŽle-de-France
Country:
France
Where Else Does Ba Operate Around the World?
New York, NY/USA
Address: 584 Broadway, Suite 505, New York, NY 10012, USA
To drive brand growth and market penetration in North America, adapting global strategies to local consumer preferences and market dynamics.
London/United Kingdom
Address: c/o Flagship Store, e.g., 43-44 New Bond Street, London, W1S 2SA, UK (Note: Specific office address may vary, often co-located or managed through key retail operations)
To strengthen ba&sh's brand presence and sales in the UK, fostering relationships with local clientele and media, and overseeing the performance of its retail network.
Hong Kong/SAR China
Address: Regional office, specific address not publicly listed (e.g. Central, Hong Kong)
To spearhead ba&sh's growth in the dynamic APAC market, localizing the brand experience and managing a network of stores and partnerships across diverse cultural landscapes.
Buying Intent Signals for Ba
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Ba? Meet the Executive Team
As of April 2025, Ba' leadership includes:
Who's Investing in Ba?
Ba has been backed by several prominent investors over the years, including:
What Leadership Changes Has Ba Seen Recently?
Over the last year, ba&sh has made strategic leadership appointments, notably strengthening its team in the Asia Pacific region to drive further international growth and brand development.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byBa?
Discover the tools Ba uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Ba Email Formats and Examples
ba&sh likely uses standardized corporate email formats for its employees. Common patterns in the fashion and retail industry, particularly for French companies, include combinations of first name initial and last name, or first name and last name separated by a dot.
[first_initial][last_name]@ba-sh.com
Format
jdoe@ba-sh.com
Example
70%
Success rate
What's the Latest News About Ba?
WWD (Women's Wear Daily) • April 11, 2024
ba&sh Taps New Leadership for Asia Pacific
French contemporary label ba&sh has named Sara Liew as its new managing director for Asia Pacific, effective immediately. She succeeds Isabelle Capron and will be tasked with driving the brand's growth strategy in the region....more
WWD (Women's Wear Daily) • February 20, 2024
ba&sh Accelerates Resale Program, Launches Rentals in Paris
ba&sh is boosting its circularity efforts by expanding its 'Re-vive' secondhand program globally and introducing a clothing rental service at its Paris flagship. These moves aim to extend product lifecycles and cater to evolving consumer demands for sustainability....more
FashionNetwork.com • October 5, 2023
Ba&sh opens new flagship store in London's Covent Garden
French accessible luxury label Ba&sh continues its UK expansion with the opening of a new flagship store in Covent Garden, London. The new store showcases the brand's latest collections in a prime retail location....more
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