highperformr logo

B2W Digital's Overview

Total employees4657
HeadquartersRio de Janeiro
Founded2006

Americanas S.A. (formerly B2W Companhia Global do Varejo until its merger with Lojas Americanas in 2021) is one of Brazil's largest retail and e-commerce companies. It operates a massive online marketplace through brands like Americanas.com, Submarino, and Shoptime, alongside a significant network of physical stores. The company also has a substantial fintech arm (Ame Digital) and logistics operations (LET'S). In early 2023, Americanas S.A. disclosed major accounting inconsistencies, leading to a significant financial crisis, debt restructuring, and a change in leadership. The company is currently focused on recovery, operational efficiency, and rebuilding stakeholder trust. B2W Digital was originally formed in 2006 from the merger of Americanas.com, Submarino, and Shoptime.

Where is B2W Digital's Headquarters?

HQ Function

The headquarters serves as the central command for Americanas S.A.'s extensive retail, e-commerce, logistics, and financial technology operations, overseeing strategic planning, corporate governance, finance, and technology development.

Notable Features:

The building is a modern corporate facility designed to support a large workforce and complex operations. Specific architectural highlights are not widely publicized, but it's understood to be a functional and significant corporate office.

Work Culture:

Following recent challenges, the work culture is likely focused on resilience, transparency, collaboration, and intense efforts towards financial recovery and operational stabilization. There's a strong emphasis on digital innovation and customer-centric solutions, core to its e-commerce DNA.

HQ Significance:

The Rio de Janeiro headquarters is significant as it's the nerve center for one of Latin America's largest retail ecosystems, managing a vast network of online platforms, physical stores, and a complex supply chain.

Values Reflected in HQ: The headquarters likely aims to reflect values of innovation (especially in e-commerce and fintech), customer focus, and, increasingly, a commitment to transparency and robust governance in light of recent events.

Location:

While Americanas S.A.'s primary operations and customer base are concentrated in Brazil, its global presence includes international sourcing offices, particularly in Asia (e.g., China), to manage its supply chain and product procurement. The company also engages with global technology partners and investors. Its direct retail and e-commerce services are largely focused on the Brazilian market.

Street Address:

Rua Sacadura Cabral, 102

City:

Rio de Janeiro

State/Province:

RJ

Country:

Brazil

B2W Digital's Global Presence

São Paulo, SP, Brazil

Address: Rua James Joule, 65, Edifício Pacific Tower, Cidade Monções (Specific addresses can vary for different business units)

Serves as a key hub for talent acquisition, business development, technology innovation, and partnerships in Brazil's largest metropolitan area and economic engine.

Barueri, SP, Brazil

Address: Alameda Xingu, 350, Alphaville Industrial (Common area for distribution centers and offices)

Strategic logistics and fulfillment hub to ensure efficient delivery and supply chain management for a large portion of the Brazilian market.

Shenzhen, China

Address: Not publicly specified, likely within a major business district.

Key international procurement and supply chain management hub, connecting Americanas S.A. with Asian manufacturing centers.

Buying Intent Signals for B2W Digital

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of B2W Digital

As of April 2025, B2W Digital' leadership includes:

Leonardo Coelho Pereira - Chief Executive Officer (CEO)
Camille Loyo Faria - Chief Financial Officer (CFO) and Investor Relations Officer
José Timotheo de Barros - Director without specific designation (likely focusing on Retail/Operations)

Investors of B2W Digital

B2W Digital has been backed by several prominent investors over the years, including:

Jorge Paulo Lemann (Reference Shareholder)
Marcel Herrmann Telles (Reference Shareholder)
Carlos Alberto Sicupira (Reference Shareholder)
Various institutional investors (as it's a publicly traded company)
Retail investors on the B3 stock exchange

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

Americanas S.A. experienced significant executive turnover following the disclosure of accounting inconsistencies in early 2023. This included the departure of the then-CEO and CFO shortly after the scandal broke, followed by interim leadership and then new permanent appointments to guide the company through its restructuring.

Departures

Sergio Rial, Sergio Rial resigned as CEO of Americanas following the discovery of major accounting inconsistencies.
André Covre, André Covre resigned as CFO and IRO following the disclosure of accounting issues.

New Appointments:

Leonardo Coelho Pereira, Leonardo Coelho Pereira was appointed CEO to navigate the company's restructuring.
Camille Loyo Faria, Camille Loyo Faria was appointed as the new CFO and IRO.

Technology (Tech Stack) used by B2W Digital

Discover the tools B2W Digital uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

B2W Digital Email Formats and Examples

Common email formats for Americanas S.A. (and its associated brands like Submarino, Shoptime) typically use combinations of first name, last name, or initials. The domain used is generally related to the specific brand or the parent company, Americanas S.A.

[first_initial][last_name]@americanas.com.br or [firstname].[lastname]@americanas.com.br

Format

jdoe@americanas.com.br or jane.doe@americanas.com.br

Example

70%

Success rate

News and media

ReutersApril 2, 2024

Americanas S.A. news: Brazil's Americanas gets court nod for capital increase

Brazilian retailer Americanas SA announced it has received court approval for a capital increase of at least 12.27 billion reais ($2.44 billion), with the potential to reach up to 24.27 billion reais. This is a key step in its ongoing in-court recovery plan following the accounting scandal....more

Bloomberg LíneaMarch 26, 2024

Americanas S.A. news: Americanas Shares Soar After Creditors Approve Recovery Plan

Americanas SA shares surged after the company’s creditors approved its judicial recovery plan in a virtual meeting. The plan includes a capital injection and debt-for-equity swaps as part of its efforts to overcome financial distress....more

Valor InternationalFebruary 14, 2024

Americanas S.A. news: Americanas CEO Sees Company Turning a New Leaf After Agreement with Banks

Americanas CEO Leonardo Coelho Pereira stated that the retailer is turning a new leaf after reaching an agreement with major creditor banks. This agreement, part of the judicial recovery plan, involves a capital injection and debt conversion into equity, aiming to rebalance the company's capital structure....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including B2W Digital, are just a search away.