Americanas S.A. (formerly B2W Companhia Global do Varejo until its merger with Lojas Americanas in 2021) is one of Brazil's largest retail and e-commerce companies. It operates a massive online marketplace through brands like Americanas.com, Submarino, and Shoptime, alongside a significant network of physical stores. The company also has a substantial fintech arm (Ame Digital) and logistics operations (LET'S). In early 2023, Americanas S.A. disclosed major accounting inconsistencies, leading to a significant financial crisis, debt restructuring, and a change in leadership. The company is currently focused on recovery, operational efficiency, and rebuilding stakeholder trust. B2W Digital was originally formed in 2006 from the merger of Americanas.com, Submarino, and Shoptime.
The headquarters serves as the central command for Americanas S.A.'s extensive retail, e-commerce, logistics, and financial technology operations, overseeing strategic planning, corporate governance, finance, and technology development.
The building is a modern corporate facility designed to support a large workforce and complex operations. Specific architectural highlights are not widely publicized, but it's understood to be a functional and significant corporate office.
Following recent challenges, the work culture is likely focused on resilience, transparency, collaboration, and intense efforts towards financial recovery and operational stabilization. There's a strong emphasis on digital innovation and customer-centric solutions, core to its e-commerce DNA.
The Rio de Janeiro headquarters is significant as it's the nerve center for one of Latin America's largest retail ecosystems, managing a vast network of online platforms, physical stores, and a complex supply chain.
While Americanas S.A.'s primary operations and customer base are concentrated in Brazil, its global presence includes international sourcing offices, particularly in Asia (e.g., China), to manage its supply chain and product procurement. The company also engages with global technology partners and investors. Its direct retail and e-commerce services are largely focused on the Brazilian market.
Rua Sacadura Cabral, 102
Rio de Janeiro
RJ
Brazil
Address: Rua James Joule, 65, Edifício Pacific Tower, Cidade Monções (Specific addresses can vary for different business units)
Serves as a key hub for talent acquisition, business development, technology innovation, and partnerships in Brazil's largest metropolitan area and economic engine.
Address: Alameda Xingu, 350, Alphaville Industrial (Common area for distribution centers and offices)
Strategic logistics and fulfillment hub to ensure efficient delivery and supply chain management for a large portion of the Brazilian market.
Address: Not publicly specified, likely within a major business district.
Key international procurement and supply chain management hub, connecting Americanas S.A. with Asian manufacturing centers.
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As of April 2025, B2W Digital' leadership includes:
B2W Digital has been backed by several prominent investors over the years, including:
Americanas S.A. experienced significant executive turnover following the disclosure of accounting inconsistencies in early 2023. This included the departure of the then-CEO and CFO shortly after the scandal broke, followed by interim leadership and then new permanent appointments to guide the company through its restructuring.
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Common email formats for Americanas S.A. (and its associated brands like Submarino, Shoptime) typically use combinations of first name, last name, or initials. The domain used is generally related to the specific brand or the parent company, Americanas S.A.
[first_initial][last_name]@americanas.com.br or [firstname].[lastname]@americanas.com.br
Format
jdoe@americanas.com.br or jane.doe@americanas.com.br
Example
70%
Success rate
Reuters • April 2, 2024
Brazilian retailer Americanas SA announced it has received court approval for a capital increase of at least 12.27 billion reais ($2.44 billion), with the potential to reach up to 24.27 billion reais. This is a key step in its ongoing in-court recovery plan following the accounting scandal....more
Bloomberg Línea • March 26, 2024
Americanas SA shares surged after the company’s creditors approved its judicial recovery plan in a virtual meeting. The plan includes a capital injection and debt-for-equity swaps as part of its efforts to overcome financial distress....more
Valor International • February 14, 2024
Americanas CEO Leonardo Coelho Pereira stated that the retailer is turning a new leaf after reaching an agreement with major creditor banks. This agreement, part of the judicial recovery plan, involves a capital injection and debt conversion into equity, aiming to rebalance the company's capital structure....more
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