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B12's Overview

Total employees72
HeadquartersNew York
Founded2015

B12 is an all-in-one AI website builder designed specifically for professional service providers. The platform leverages artificial intelligence to help users get online quickly with a professional website, attract new clients through integrated marketing tools, and streamline client engagement. B12 offers features like online scheduling, invoicing, payments, and contact management, aiming to simplify the process of establishing and growing an online presence for service-based businesses.

Where is B12's Headquarters?

B12 officeB12 officeB12 officeB12 office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the company's registered address and a nominal anchor in a key business hub. Day-to-day operations are largely coordinated through digital collaboration tools supporting a distributed workforce.

Notable Features:

As B12 operates with a strong remote-first or hybrid approach, the emphasis is on its digital infrastructure rather than specific physical office amenities. The New York presence is strategic for its business registration.

Work Culture:

B12 fosters a collaborative, innovative, and agile work culture. It emphasizes remote work, flexibility, and empowers its team with modern technology for communication and productivity. The culture values customer focus and leveraging AI to solve real-world problems for service professionals.

HQ Significance:

The New York headquarters signifies B12's origins and its connection to a major global center for technology and finance. This traditional base is complemented by a modern, geographically diverse operational model.

Values Reflected in HQ: The company's operational model reflects values such as efficiency, technological advancement, and adaptability. The distributed nature of the team highlights trust and a focus on results over physical location.

Location:

B12's platform is accessible to service professionals globally, allowing them to build and manage their online presence from anywhere. While its core team is primarily based in the United States, its services support a global user base. Customer support and sales operations are designed to cater to users in different regions, primarily through online channels.

Street Address:

25 Broadway

City:

New York

State/Province:

NY

Country:

USA

B12's Global Presence

Buying Intent Signals for B12

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of B12

As of April 2025, B12' leadership includes:

Nitesh Banta - Co-founder & CEO
Harshita Arora - Head of Product
Dominique Aubry - Head of Marketing

Investors of B12

B12 has been backed by several prominent investors over the years, including:

General Catalyst
Breyer Capital
SV Angel
Khosla Ventures
Lightspeed Venture Partners
Founder Collective
Human Ventures

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

Over the past 12-18 months, B12 saw a notable executive departure. There have been no major new executive hires publicly announced during this specific period, though the company continues to build its team.

Departures

Andrea Kayal, Andrea Kayal departed from her role as Chief Revenue Officer at B12.

Technology (Tech Stack) used by B12

Discover the tools B12 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

B12 Email Formats and Examples

B12 commonly uses the email format of [first name]@[company_domain] (e.g., jane@b12.io). While other formats might exist within the organization, this is the most frequently observed pattern for employee email addresses.

first@b12.io

Format

nitesh@b12.io

Example

90%

Success rate

News and media

PR NewswireJanuary 23, 2024

B12 Named Leader in G2 Winter 2024 Grid® Reports for Website Builders and AI Website Builders

B12 announced its recognition as a Leader in multiple categories in the G2 Winter 2024 Grid® Reports, including Website Builders and AI Website Builders, based on high customer satisfaction scores and market presence....more

PR NewswireMay 9, 2023

B12 Announces AI Assist and New Features to Help Professional Services Get Online and Grow Faster

B12 launched AI Assist, a new suite of AI-powered features integrated into its platform, designed to help professional service providers create website content, manage online reputation, and streamline client communication more efficiently....more

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