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ROBINSON's Overview

Total employees538
HeadquartersWinnipeg
Founded1936

B.A. Robinson Co. Ltd. is a long-standing wholesale distributor renowned for its comprehensive range of plumbing, lighting, and electrical products. Serving residential and commercial contractors, designers, and operating showrooms primarily across Western Canada, the company was founded in 1936. It has built a strong reputation for quality, expertise, and customer service. In 2017, B.A. Robinson was acquired by MORSCO, which subsequently became part of Reece Group, a global leader in plumbing and HVAC-R distribution. Today, B.A. Robinson operates as a key brand under Reece Canada, continuing its legacy of service and product excellence in its specialized markets.

Where is ROBINSON's Headquarters?

HQ Function

This historical headquarters and major branch in Winnipeg serves as a central distribution point, showroom, and administrative touchpoint for B.A. Robinson's operations in Manitoba and supports the wider Western Canadian network. It provides electrical, plumbing, and lighting supplies to trade professionals and retail customers.

Notable Features:

The Winnipeg location traditionally features extensive showrooms displaying a wide array of plumbing fixtures, lighting solutions, and electrical products, acting as a key resource for designers and contractors.

Work Culture:

Prior to its acquisition, B.A. Robinson fostered a customer-centric work culture with an emphasis on deep product knowledge, strong local relationships, and reliable service. This ethos is intended to be maintained under the Reece Canada umbrella, valuing expertise and community connection.

HQ Significance:

Winnipeg holds historical significance as the birthplace and nerve center of B.A. Robinson's growth for over 80 years, establishing it as a dominant distributor in Western Canada before becoming part of a global group.

Values Reflected in HQ: The operational hub reflects values of comprehensive service, product accessibility, industry expertise, and a commitment to the local building community.

Location:

B.A. Robinson's operations are concentrated in Western Canada. As a brand of Reece Canada, it is part of the Reece Group, an international distributor of plumbing, HVAC-R, and waterworks products with operations in Australia, New Zealand, and the United States. While B.A. Robinson itself is Canadian-focused, it benefits from the global sourcing, best practices, and financial strength of the wider Reece Group.

Street Address:

1600 King Edward St

City:

Winnipeg

State/Province:

Manitoba

Country:

Canada

ROBINSON's Global Presence

Calgary, Alberta, Canada

Address: B.A. Robinson, 5800 72 Ave SE, Calgary, AB, T2C 4X5

Serves the dynamic construction and renovation market in Calgary and surrounding regions, providing essential materials and expertise for diverse projects.

Saskatoon, Saskatchewan, Canada

Address: B.A. Robinson, 1202 Quebec Ave, Saskatoon, SK, S7K 1W1

Supports Saskatchewan's building industry by providing access to quality electrical, plumbing, and lighting solutions and technical support.

Burnaby, British Columbia, Canada

Address: B.A. Robinson, 8355 North Fraser Way, Burnaby, BC, V3N 0G1

Plays a crucial role in supplying British Columbia's Lower Mainland construction and renovation sectors, known for high-density residential and commercial development.

Buying Intent Signals for ROBINSON

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ROBINSON

As of April 2025, ROBINSON' leadership includes:

Kevin O'Reilly - President, Reece Canada
Michael Graziano - VP, Category & Supply Chain, Reece Canada
Keith Yee - Chief Financial Officer, Reece Canada (based on industry information)

Investors of ROBINSON

ROBINSON has been backed by several prominent investors over the years, including:

B.A. Robinson is a brand of Reece Canada, which is a subsidiary of Reece Limited. Reece Limited is a publicly traded company on the Australian Securities Exchange (ASX: REH).

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive movements for the B.A. Robinson brand are not typically publicized independently. Key leadership changes would generally occur at the Reece Canada level. No prominent, publicly announced executive hires or exits directly and solely attributed to B.A. Robinson's operational leadership, or significantly impacting it from Reece Canada, have been identified in broad public news sources in the last 12 months, suggesting general leadership stability.

Technology (Tech Stack) used by ROBINSON

Discover the tools ROBINSON uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ROBINSON Email Formats and Examples

As B.A. Robinson is part of Reece Canada, employees typically use email addresses associated with the parent company's domain. Common corporate email formats are often [first_initial][last] or [first].[last].

[first].[last]@reecewolseley.ca or [first_initial][last]@reecewolseley.ca

Format

j.doe@reecewolseley.ca

Example

75%

Success rate

News and media

Newswire.caNovember 7, 2023

Reece Canada Announces Expansion into Atlantic Canada (Parent Company Activity)

Reece Canada, the parent company of B.A. Robinson, announced its strategic expansion into Atlantic Canada with the opening of new branches under its banners. This move highlights the group's ongoing growth and commitment to strengthening its presence across the Canadian market, which underpins the stability and reach of its brands, including B.A. Robinson....more

कई plumbing industry news outlets (e.g., HPAC Magazine, Plumbing & HVAC)May 1, 2017

MORSCO Completes Acquisition of B.A. Robinson Co. Ltd. (Historical)

MORSCO (later acquired by Reece Group) completed its acquisition of B.A. Robinson Co. Ltd., a leading Canadian distributor of plumbing, HVAC, and electrical products. This marked a significant event for B.A. Robinson, integrating it into a larger North American distribution network....more

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