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B & R Sporting Goods Inc., operating under the brand name B & R Sports (BRSG), is a specialized retailer focusing on hockey and lacrosse equipment, apparel, and services. Founded in 1984, the company has established itself as a key resource for athletes, teams, and enthusiasts in Michigan and Ohio. B & R Sports is known for its knowledgeable staff, extensive product selection from leading brands, and comprehensive services including skate sharpening, equipment repair, and custom team outfitting. They cater to all levels of play, from beginners to elite athletes, aiming to provide quality gear and expert advice to enhance performance and enjoyment of these sports.
This location functions as a flagship retail store and is believed to be the central hub for the company's administrative, purchasing, inventory management, and strategic operations.
The Washington facility is a large retail store featuring an extensive inventory of hockey and lacrosse gear, advanced skate fitting and sharpening services, and a dedicated department for team sales and custom apparel. It likely includes office space for corporate staff.
The work culture at B & R Sporting Goods Inc. emphasizes product expertise, customer service, and a passion for hockey and lacrosse. It's a retail-driven environment with a collaborative team spirit, often attracting employees who are active in these sports.
The Washington headquarters is significant as it anchors B & R Sports' presence in a strong hockey market (Metro Detroit) and serves as a model for its other retail locations. It underscores the company's commitment to providing specialized sporting goods and high-quality customer service.
B & R Sporting Goods Inc. primarily operates within the United States, with its physical retail locations and core operations concentrated in Michigan and Ohio. While their e-commerce platform (brsg.com) allows for sales to a broader domestic audience, the company does not maintain international offices or a significant direct global operational presence. Their focus is on serving the North American market, particularly within their established regions.
66250 Van Dyke Rd
Washington
MI
USA
Address: 42700 West Ten Mile Rd, Novi, MI 48375
Serves the suburban communities west of Detroit, a region with strong participation in youth and adult hockey and lacrosse leagues, by offering specialized products and expertise.
Address: 8500 Tyler Blvd, Mentor, OH 44060
Caters to the hockey and lacrosse communities in the Greater Cleveland area, representing the company's strategic expansion outside of its home state of Michigan.
Address: 29230 Gratiot Ave, Roseville, MI 48066
Provides convenient access to B & R Sports' products and expertise for athletes and sports organizations in Macomb County and surrounding areas.
Address: 603 N Marketplace Blvd, Lansing, MI 48917
Supports the capital region's sports community, including local teams, leagues, and individual players, furthering B & R Sports' footprint in central Michigan.
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As of April 2025, Bê' leadership includes:
Bê has been backed by several prominent investors over the years, including:
As a privately held company, B & R Sporting Goods Inc. typically does not make public announcements regarding routine executive team changes. No major executive hires or departures have been identified in publicly available information over the last 12 months.
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B & R Sporting Goods Inc. (brsg.com) likely uses standardized email formats for its corporate and store employees. While direct email addresses for many personnel are not publicly listed, common patterns for businesses of its type include first initial and last name, or first name based emails. For general inquiries, they provide contact forms and specific email addresses like info@brsg.com or store-specific addresses.
[first_initial][last]@brsg.com
Format
info@brsg.com
Example
65%
Success rate
BRSG.com Blog • October 18, 2023
B & R Sports (B & R Sporting Goods Inc.) has announced a new partnership with the Rochester University Warriors Hockey program, becoming an official supplier and supporter of the team. This collaboration aims to enhance the hockey program by providing quality equipment and services....more
BRSG.com Blog • July 26, 2023
B & R Sports (B & R Sporting Goods Inc.) has expanded its retail presence with the announcement and subsequent opening of a new store location in Lansing, Michigan, located at 603 N Marketplace Blvd. This new store serves the hockey and lacrosse community in the Lansing area....more
BRSG.com Blog • January 24, 2024
B & R Sports published a blog post offering guidance on selecting the correct hockey skates, emphasizing proper fit and features. This highlights their commitment to customer education and expertise in hockey equipment....more
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