What Does B Do?

Total employees265
HeadquartersEggelsberg
FoundedN/A

B&R Industrial Automation, a member of the ABB Group, is an innovative automation company with headquarters in Austria and offices all around the world. As a global leader in industrial automation, B&R combines state-of-the-art technology with advanced engineering to provide customers in virtually every industry with complete solutions for machine and factory automation, motion control, HMI, and integrated safety technology. Their portfolio includes industrial PCs, control systems, I/O systems, drives, motors, and software solutions like Automation Studio. B&R is committed to helping machine builders and manufacturers increase productivity, flexibility, and efficiency while reducing time-to-market.

Where Is B's Headquarters?

HQ Function

The Eggelsberg headquarters is the primary center for research and development, global operations management, production, and strategic decision-making for B&R's worldwide automation business.

Notable Features:

The campus features state-of-the-art R&D labs, advanced manufacturing facilities including a smart factory, and a modern innovation and training campus. It has undergone significant expansion to support growth and technological advancement.

Work Culture:

The work culture at B&R emphasizes innovation, precision engineering, customer focus, and collaboration. Being part of ABB, it also aligns with global standards of a multinational technology leader, fostering a dynamic and forward-thinking environment.

HQ Significance:

The Eggelsberg location is pivotal as it's where B&R was founded and has grown into a global player in automation. It symbolizes Austrian engineering excellence, is a major employer in the region, and drives innovation in the industry.

Values Reflected in HQ: The headquarters reflects B&R's commitment to innovation through its advanced R&D facilities, quality via its high-tech manufacturing, sustainability in its modern building design and operations, and employee development through its training campus.

Location:

B&R Industrial Automation operates globally with a robust network of subsidiaries and offices in over 70 countries across Europe, Asia, North America, and South America. This extensive presence ensures close proximity to customers, providing localized sales, technical support, training, and application development. Functions supported globally include sales & marketing, customer service, R&D collaboration, technical support, engineering services, and distribution of their comprehensive portfolio of automation products including PLCs, industrial PCs, servo drives, and HMI devices.

Street Address:

B&R Strasse 1

City:

Eggelsberg

State/Province:

Upper Austria

Country:

Austria

Where Else Does B Operate Around the World?

Roswell, Georgia, USA

Address: 1250 Northmeadow Parkway, Suite 100, Roswell, GA 30076, USA

To directly serve the large and technologically advanced North American market, offering localized expertise, faster response times for customers and partners, and adapting global solutions to meet regional requirements and standards.

Pune, India

Address: Plot No. 10, S. No. 18/1B, Rep. Plot No. 9, Phase 1, Hinjewadi Rajiv Gandhi Infotech Park, Pune – 411057, Maharashtra, India

To cater to the rapidly expanding Indian market, providing local support and engineering expertise to help manufacturers improve productivity and adopt smart manufacturing practices.

Shanghai, China

Address: No. 2A, Zijingang Road, Xinzhuang Industrial Park, Minhang District, Shanghai 201109, China

To support B&R's significant presence in China, providing localized solutions and services to one of the world's largest manufacturing economies, and to facilitate close collaboration with local machine builders and factories.

Buying Intent Signals for B

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading B? Meet the Executive Team

As of April 2025, B' leadership includes:

Jörg Theis - Head of B&R Division (President, B&R Industrial Automation)
Thomas Gierlinger - Chief Technology Officer (CTO)
Patrick Gelbmann - Head of Global Sales & Business Development

Who's Investing in B?

B has been backed by several prominent investors over the years, including:

ABB Group (Parent Company since 2017)

What Leadership Changes Has B Seen Recently?

Hire0
Exits0

Specific executive movements directly within the B&R Industrial Automation division are often integrated into broader ABB Group announcements or communicated internally. Based on publicly available information, there have been no major, widely publicized B&R-specific top-level executive hires or exits in the last 12 months. Key leadership positions appear stable.

What Technology (Tech Stack) Is Used byB?

Discover the tools B uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

B Email Formats and Examples

B&R Industrial Automation, as part of ABB, typically uses standardized corporate email formats. The most common format is based on employee names using the company's domain br-automation.com.

firstname.lastname@br-automation.com

Format

john.doe@br-automation.com

Example

85%

Success rate

What's the Latest News About B?

br-automation.com • May 21, 2024

B&R Industrial Automation News: B&R boosts robotics development with openRBX

B&R is accelerating the development of robotics applications with its new openRBX software components. This toolkit simplifies the integration of robots from various manufacturers into machine control systems, leveraging open-source software and OPC UA for enhanced interoperability....more

br-automation.com • April 23, 2024

B&R Industrial Automation News: B&R highlights sustainable machine building at Hannover Messe

At Hannover Messe 2024, B&R showcased innovative solutions for sustainable machine building. The focus was on enhancing energy efficiency, conserving resources, and promoting circular economy principles through advanced automation technology and intelligent software....more

br-automation.com • March 12, 2024

B&R Industrial Automation News: B&R simplifies development of AGV and AMR systems with exOS update

B&R has released an update for its exOS software, streamlining the development and deployment of automated guided vehicles (AGVs) and autonomous mobile robots (AMRs). This update enhances flexibility and integration capabilities for sophisticated intralogistics solutions....more

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