What Does B Do?

Total employees265
HeadquartersNovedrate
FoundedN/A

B&B Italia S.p.A. is a world-renowned Italian company in the high-end contemporary furniture sector. Founded in 1966 by Piero Ambrogio Busnelli, B&B Italia has distinguished itself for its innovative industrial approach to design, collaborating with iconic international designers. The company produces home furnishings (B&B Italia Home Division), contract furnishings (B&B Italia Contract Division), and outdoor furnishings (B&B Italia Outdoor Division). Known for its commitment to research, technology, and quality, B&B Italia's collections are celebrated for their timeless elegance, comfort, and distinctive style, shaping the landscape of modern living.

Where Is B's Headquarters?

HQ Function

Serves as the central hub for design, research & development, production oversight, and global operations management.

Notable Features:

The headquarters, designed by Renzo Piano and Richard Rogers in 1972, is an architectural landmark itself, reflecting the company's commitment to innovation and design. It features a distinctive exposed steel structure and large glass panels, embodying a forward-thinking industrial aesthetic.

Work Culture:

A creative and dynamic environment fostering innovation, precision, and a passion for design excellence. Collaboration between designers, engineers, and craftspeople is central to its ethos.

HQ Significance:

The Novedrate HQ is not just an administrative center but a symbol of B&B Italia's design philosophy and manufacturing prowess, often visited by architects and design enthusiasts worldwide.

Values Reflected in HQ: Innovation, design excellence, industrial ingenuity, and transparency (reflected in the building's open and light-filled architecture).

Location:

B&B Italia supports its global operations through a network of flagship stores, mono-brand stores, and authorized dealers in over 80 countries. Key functions supported globally include sales and distribution, marketing and brand communication, customer service, and project support for the contract division, catering to residential, hospitality, and corporate clients worldwide.

Street Address:

Strada Provinciale 32, n°15

City:

Novedrate

State/Province:

Como

Country:

Italy

Where Else Does B Operate Around the World?

Milan, Italy

Address: Via Durini, 14, 20122 Milano MI, Italy

Serves as a primary touchpoint for architects, designers, and private clients in Italy and Europe, influencing design trends.

New York, NY, USA

Address: 135 Madison Ave, New York, NY 10016, USA

Acts as a central hub for the brand in North America, catering to a sophisticated clientele and the interior design community.

London, United Kingdom

Address: 250 Brompton Rd, London SW3 2AS, United Kingdom

Strengthens brand presence in the UK market, serving as a vital link for high-end residential and contract projects.

Buying Intent Signals for B

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading B? Meet the Executive Team

As of April 2025, B' leadership includes:

Gilberto Negrini - CEO, B&B Italia Group
Piero Lissoni - Art Director
Daniel Lalonde - CEO, Design Holding (Parent Company)

Who's Investing in B?

B has been backed by several prominent investors over the years, including:

Investindustrial
The Carlyle Group

What Leadership Changes Has B Seen Recently?

Hire1
Exits0

While specific top-level executive changes exclusive to the B&B Italia brand are not prominent in the last 12 months, key appointments within its parent company, Design Holding, influence its strategic direction. Notable changes often occur at the Design Holding group level.

New Appointments:

Roberta Silva, Roberta Silva appointed as Chief Marketing & Digital Officer for Design Holding, overseeing marketing strategies for brands including B&B Italia.

What Technology (Tech Stack) Is Used byB?

Discover the tools B uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

B Email Formats and Examples

B&B Italia S.p.A. typically uses standard corporate email formats based on employee names. The most common patterns observed are [first_initial].[last_name]@bebitalia.com or [first_name].[last_name]@bebitalia.com.

f.last@bebitalia.com (e.g., j.doe@bebitalia.com) or first.last@bebitalia.com (e.g., jane.doe@bebitalia.com)

Format

info@bebitalia.com (general inquiries), example: p.lissoni@bebitalia.com

Example

75%

Success rate

What's the Latest News About B?

Elle Decor Italia • April 2024

B&B Italia Unveils New Collections at Salone del Mobile 2024

B&B Italia showcased its latest furniture designs and innovations at the Salone del Mobile 2024 in Milan, featuring collaborations with renowned designers and highlighting new indoor and outdoor collections. The presentation emphasized craftsmanship, sustainable materials, and timeless aesthetics....more

Dezeen • June 2023

Piero Lissoni Designs New Sofa and Table Collection for B&B Italia

B&B Italia's Art Director, Piero Lissoni, introduced new pieces including the Dambodue sofa system and Lemante tables. The collection, showcased during Milan Design Week 2023, reflects Lissoni's minimalist style combined with B&B Italia's comfort and quality....more

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