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AZUL Hospitality's Overview

Total employees280
HeadquartersSan Diego
Founded2007

Azul Hospitality Group is a prominent third-party hospitality management company specializing in a diverse portfolio of hotels and resorts across the United States. They manage independent boutique properties, lifestyle hotels, and branded full-service and select-service hotels. Azul is known for its innovative approach to maximizing asset value for owners through strategic operations, unique food and beverage concepts, targeted marketing, and robust talent development. Their expertise covers new builds, repositioning existing properties, and day-to-day operational excellence, all aimed at delivering memorable guest experiences and strong financial returns for their partners.

Where is AZUL Hospitality's Headquarters?

HQ Function

The headquarters houses the executive leadership and central corporate functions, including operations oversight, finance, human resources, sales and marketing strategy, revenue management, and business development.

Notable Features:

Likely a modern office environment designed to foster collaboration and innovation, equipped with technology to support a distributed network of managed properties.

Work Culture:

The work culture at Azul Hospitality Group's headquarters is likely dynamic, entrepreneurial, and results-driven, with a strong emphasis on teamwork, guest satisfaction, and supporting their property-level teams. It probably fosters a passion for hospitality and continuous improvement.

HQ Significance:

The San Diego headquarters is crucial for providing strategic direction, standardized processes, and support services to all properties within the Azul portfolio, ensuring consistent quality and performance.

Values Reflected in HQ: The headquarters likely reflects Azul's core values such as integrity, excellence, innovation, partnership, and a people-centric approach to both guests and employees.

Location:

Azul Hospitality Group's operations are primarily focused within the United States, where they manage a geographically diverse portfolio of hotels and resorts. While they cater to an international clientele at these US properties, their direct management and corporate presence is currently concentrated in the USA. Functions supported across their US presence include full-service hotel and resort management, food and beverage concept development and operations, sales, marketing, revenue management, and human resources.

Street Address:

11455 El Camino Real, Suite 220

City:

San Diego

State/Province:

CA

Country:

USA

AZUL Hospitality's Global Presence

Various Locations, USA (Managed Properties)

Address: N/A (Distributed across managed hotel sites)

Each managed property serves as a distinct operational unit, delivering hospitality services, managing local staff, and engaging with the regional market. While corporate strategy is centralized, operational execution is localized at each hotel site to best serve its specific market and guest demographic.

Buying Intent Signals for AZUL Hospitality

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AZUL Hospitality

As of April 2025, AZUL Hospitality' leadership includes:

Craig A. Waterman - Chief Executive Officer
Rick Mansur - President & Chief Operating Officer
Alvaro Fraile - Chief Development Officer
Mark Crisci - Chief Investment Officer
Koa Kohler - Chief Financial Officer
Tom Cook - Chief People Officer
Merryn Foyer - Chief Marketing Officer

Investors of AZUL Hospitality

AZUL Hospitality has been backed by several prominent investors over the years, including:

Privately Held - Azul Hospitality Group is a privately owned company. It partners with various property owners, real estate investment trusts (REITs), private equity firms, and institutional investors who own the hotel assets that Azul manages on their behalf.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major, widely announced executive hires or departures at the C-suite level for Azul Hospitality Group in the past 12 months, suggesting a stable leadership team. Minor role changes or senior management appointments below the C-suite may have occurred but are not always broadly publicized.

Technology (Tech Stack) used by AZUL Hospitality

Discover the tools AZUL Hospitality uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AZUL Hospitality Email Formats and Examples

Azul Hospitality Group likely uses standardized corporate email formats. Common patterns include [firstinitial][last]@[domain] or [first].[last]@[domain]. For example, for an employee named Jane Doe, the email could be jdoe@azulhospitalitygroup.com or jane.doe@azulhospitalitygroup.com.

[firstinitial][last]@azulhospitalitygroup.com

Format

cwaterman@azulhospitalitygroup.com

Example

80%

Success rate

News and media

Lodging MagazineNovember 15, 2023

Azul Hospitality Group Selected to Manage Outrigger Kona Resort and Spa

Azul Hospitality Group announced its selection to manage the Outrigger Kona Resort and Spa in Hawaii. This addition marks a significant expansion of Azul's portfolio into the Hawaiian market, taking over management of the 509-room resort situated on the Kona coast....more

Hospitality NetJuly 19, 2023

Azul Hospitality Group Takes Over Management of Embassy Suites by Hilton Dulles North Loudoun

Azul Hospitality Group has been appointed to manage the Embassy Suites by Hilton Dulles North Loudoun in Ashburn, Virginia. This partnership expands Azul's presence in the Mid-Atlantic region with a well-known Hilton branded property....more

Hotel BusinessMarch 20, 2023

Azul Hospitality Group to manage The Monsaraz San Diego

Azul Hospitality Group has added The Monsaraz San Diego, Tapestry Collection by Hilton, to its management portfolio. The 92-room boutique hotel is located in Point Loma, San Diego, further strengthening Azul's footprint in its home market....more

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