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AZIONE's Overview

Total employees113
HeadquartersNew York
Founded2010

Azione PR, founded in 2010, is a full-service public relations and creative brand strategy agency. Renowned for its innovative and culturally attuned approach, Azione works with a diverse portfolio of ambitious brands across consumer lifestyle, technology, fashion, beauty, wellness, and CPG sectors. The agency excels in crafting authentic brand narratives, securing high-impact media coverage, forging strategic partnerships, and executing memorable experiential events and influencer campaigns. Azione aims to drive cultural relevance, brand affinity, and measurable business growth for its clients by being deeply embedded in the zeitgeist and understanding the modern consumer.

Where is AZIONE's Headquarters?

HQ Function

Serves as the main operational and strategic center, driving East Coast client relations, national campaign strategies, media outreach, and housing core administrative and creative teams.

Notable Features:

Located in a prime Manhattan district, the office likely boasts a modern, collaborative workspace designed to inspire creativity, with open layouts and meeting areas conducive to teamwork and client interaction. Specific architectural details are proprietary.

Work Culture:

Azione PR fosters a dynamic, results-driven, and collaborative work culture. Emphasis is placed on innovation, strategic thinking, proactive media engagement, and a deep understanding of cultural trends. The environment is often described as fast-paced and energetic, yet supportive, encouraging professional growth and teamwork to deliver exceptional client outcomes.

HQ Significance:

Its New York City headquarters provides Azione PR with unparalleled access to major media HQs, influential journalists, key industry events, and a diverse talent pool, which is crucial for a leading public relations agency operating at the intersection of various consumer industries.

Values Reflected in HQ: The choice of a vibrant, central NYC location and a modern office design reflects Azione's values: being at the pulse of culture, fostering creativity and collaboration, ensuring strong industry connectivity, and maintaining a forward-thinking, agile presence in the PR landscape.

Location:

While Azione PR's physical offices are strategically located in New York and Los Angeles, the agency supports clients with national and international ambitions. Their global functions include developing and executing comprehensive PR and communications strategies for brands aiming to expand their presence in North America and beyond. Through a deep understanding of diverse markets and potentially via strategic partnerships, Azione PR can extend campaign reach to global audiences, managing media relations, influencer programs, and brand messaging that resonates across different cultures and regions.

Street Address:

50 W 23rd St, Floor 10

City:

New York

State/Province:

NY

Country:

USA

AZIONE's Global Presence

Beverly Hills, CA/USA

Address: 8383 Wilshire Blvd, Suite 238, Beverly Hills, CA 90211

To leverage the unique media landscape, entertainment industry connections, and cultural trends of Southern California, build strong relationships with West Coast media and influencers, and provide localized strategic support for national and global campaigns.

Buying Intent Signals for AZIONE

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AZIONE

As of April 2025, AZIONE' leadership includes:

Leland Drummond - Co-Founder & Co-CEO
Michele Angeloni Pursel - Co-Founder & Co-CEO
Jamie Katz - President
Erin Kelly - Executive Vice President
Meagan Rassman - Executive Vice President

Investors of AZIONE

AZIONE has been backed by several prominent investors over the years, including:

Azione PR is a privately held company. It was primarily founder-funded and has grown organically since its inception.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a private company, Azione PR does not frequently publicize all internal executive movements. Based on publicly available information and industry news within the last 12 months, there have been no major announced changes at the top executive levels (Co-CEO, President). The leadership team appears stable.

Technology (Tech Stack) used by AZIONE

Discover the tools AZIONE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AZIONE Email Formats and Examples

Azione PR commonly uses the first name of the employee followed by '@azionepr.com' for their email addresses. This is a typical format for many PR and communications agencies.

[first]@azionepr.com

Format

example: leland@azionepr.com

Example

85%

Success rate

News and media

azionepr.com JournalMarch 26, 2024

Azione PR Welcomes Athletic Propulsion Labs (APL) to Client Roster

Azione PR announced its partnership with luxury performance athletic footwear brand Athletic Propulsion Labs (APL). Azione will lead APL's communications strategy, focusing on brand storytelling, media relations, and influencer engagement to elevate APL's presence in the market and support its continued growth....more

azionepr.com JournalJanuary 23, 2024

Azione PR Adds K18 Hair to its Esteemed Beauty Portfolio

Azione PR has been appointed as the agency of record for the innovative biotech hair care brand K18 Hair. The agency is tasked with spearheading PR and communication efforts, aiming to amplify K18's science-backed product benefits and further expand its dedicated consumer base....more

azionepr.com JournalDecember 12, 2023

Azione PR Partners with MegaFood, a Leader in Wellness Supplements

Azione PR announced its collaboration with MegaFood, a B Corp certified company known for its premium vitamins and supplements. Azione will be responsible for enhancing MegaFood's brand visibility and communicating its commitment to quality and natural ingredients through strategic public relations and media outreach....more

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