HQ Function

The Beirut headquarters serves as the central command for strategic planning, brand management, finance, human resources, IT, marketing, and overall operational oversight for the group's diverse portfolio and regional activities.

Notable Features:

The Azadea Center is a modern office building designed to facilitate collaboration and innovation, reflecting the dynamic nature of the retail industry. It likely houses state-of-the-art facilities to support its large-scale operations.

Work Culture:

The work culture at Azadea's HQ is characterized by a fast-paced, dynamic environment, driven by passion for retail and brand excellence. It fosters diversity, teamwork, and continuous learning to adapt to the ever-changing market trends.

HQ Significance:

The Beirut headquarters is significant as the birthplace and nerve center of the Azadea Group, from which it orchestrates its expansion and manages its complex network of retail outlets and international brand partnerships across multiple countries.

Values Reflected in HQ: The headquarters likely reflects Azadea's values of excellence, integrity, passion for brands, and commitment to its people and the communities it serves.

Location:

Azadea Group maintains a significant global presence primarily focused on the Middle East and Africa, operating in 13 countries. Key functions supported across these markets include retail operations management, brand development and marketing, supply chain and logistics, human resources, IT infrastructure, finance and accounting, and customer relationship management. This widespread network ensures localized strategies while maintaining global brand standards.

Street Address:

Azadea Center, Facing New Rawda Station, Saloumi Main Road, Mkalles

City:

Beirut

State/Province:

Beirut Governorate

Country:

Lebanon