Ayuda
Ayuda's Overview
Ayuda Media Systems was a prominent software provider for the Out-of-Home (OOH) advertising industry, offering a comprehensive suite of tools for media owners to manage their operations, including digital and static inventory management, sales, billing, and ad-serving. In June 2019, Ayuda was acquired by Broadsign, a leading digital signage software company. Ayuda's technology and expertise have since been integrated into Broadsign's broader platform, enhancing its offerings for OOH media owners globally. Today, the Ayuda platform continues to be a significant component within Broadsign's solution set, empowering OOH companies with robust operational capabilities.
Where is Ayuda's Headquarters?
HQ Function
Serves as the central hub for Broadsign's global operations, including the ongoing development, sales, marketing, and support for the integrated Ayuda platform and other digital out-of-home (DOOH) solutions.
Notable Features:
Modern office facilities designed to foster collaboration, creativity, and technological advancement, situated in a dynamic area of Montreal. The space supports a large team dedicated to innovation in DOOH.
Work Culture:
The work culture, reflective of Broadsign's environment, is dynamic, innovative, and fast-paced, focused on delivering cutting-edge technology and exceptional service in the global DOOH advertising industry. Emphasis is placed on teamwork, customer success, and continuous learning.
HQ Significance:
The Montreal headquarters is pivotal as it centralizes core functions for Broadsign, including the teams that manage and evolve the robust Ayuda software platform. It's the nerve center for strategic decisions, product development, and global support operations, driving Ayuda's continued impact within the Broadsign ecosystem.
Values Reflected in HQ: The headquarters and operations reflect values such as innovation, global leadership in DOOH, customer-centricity, technological excellence, and collaborative growth.
Location:
Through its integration with Broadsign, Ayuda's technology supports OOH media owners and operators across the globe. Broadsign has a significant international presence with offices and clients in North America, Europe, Asia-Pacific, and other key markets. Functions supported globally include software deployment, technical support, sales and account management, strategic consulting, and training for the comprehensive suite of OOH solutions, including the Ayuda platform functionalities.
Street Address:
7000 Park Ave, Suite 200
City:
Montreal
State/Province:
Quebec
Country:
Canada
Ayuda's Global Presence
London, United Kingdom
Address: The Record Hall, 16-16A Baldwin's Gardens, London, EC1N 7RJ, United Kingdom (Broadsign UK Office)
To expand Broadsign's (and formerly Ayuda's) footprint in the European OOH market, providing localized support and strategic partnerships for clients utilizing the comprehensive media management platform.
Sydney, Australia
Address: Broadsign Level 2, 100 Walker Street, North Sydney, NSW 2060, Australia (Broadsign APAC Office)
To cater to the growing OOH market in APAC, offering tailored solutions and local expertise to media owners and advertisers in the region.
Buying Intent Signals for Ayuda
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Ayuda
As of April 2025, Ayuda' leadership includes:
Investors of Ayuda
Ayuda has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past year, Broadsign has made strategic appointments to strengthen its global leadership and market position, particularly in sales and regional marketing. No major executive departures have been publicly highlighted.
New Appointments:
Technology (Tech Stack) used by Ayuda
Discover the tools Ayuda uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Ayuda Email Formats and Examples
Following its acquisition by Broadsign, communications and email formats are standardized under the Broadsign domain. Common email formats at Broadsign typically use a combination of the employee's first and last name.
[first].[last]@broadsign.com
Format
jane.doe@broadsign.com
Example
85%
Success rate
News and media
Broadsign Blog • May 21, 2024
Ayuda's technology, as part of Broadsign, enhances retail media with new programmatic capabilities through Place Exchange partnership
Broadsign and Place Exchange announced a first-of-its-kind partnership to programmatically activate in-store retail media screens. This collaboration leverages Broadsign's comprehensive technology stack, which includes functionalities historically developed by Ayuda, to enable brands and agencies to reach shoppers directly at the point of purchase via major demand-side platforms (DSPs)....more
Broadsign News • April 16, 2024
Ayuda's capabilities contribute to Broadsign's expanded partnership with Asiaray Media Group
Broadsign announced an expanded partnership with Asiaray Media Group, one of Greater China's largest OOH media companies. This collaboration will leverage Broadsign's full suite of solutions, including those incorporating Ayuda's robust platform features, to optimize Asiaray's extensive OOH inventory, including assets at Hong Kong and Singapore airports....more
Broadsign News • June 04, 2019
Ayuda Acquired by Broadsign to Create a More Powerful OOH Marketing Technology Company
Broadsign announced its acquisition of Ayuda Media Systems. The combination aimed to provide OOH media owners with a more comprehensive range of solutions to manage, sell, and deliver OOH advertising, bringing together the strengths of both companies to better serve the industry....more
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