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AYP Group's Overview

Total employees228
HeadquartersSingapore
Founded2009

AYP Associates Pte Ltd is a key entity within AYP Group, a prominent HR technology and services company headquartered in Singapore with a strong presence across Asia. They specialize in providing comprehensive HR solutions including multi-country payroll processing, Employer of Record (EOR) services, recruitment process outsourcing (RPO), and innovative HR software (HRMS). AYP aims to help businesses of all sizes streamline their HR operations, ensure compliance, and manage their workforce effectively, particularly for companies expanding or operating in multiple Asian markets. Their focus is on leveraging technology to simplify complex HR tasks and empower businesses to focus on growth.

Where is AYP Group's Headquarters?

HQ Function

Serves as the strategic command center for AYP Group's regional operations, including HR technology development, client services, sales, marketing, and administrative functions for AYP Associates Pte Ltd and other group entities.

Notable Features:

Located in Paya Lebar Square, offering modern office facilities with direct connectivity to Paya Lebar MRT interchange and retail amenities.

Work Culture:

A dynamic and innovative environment focused on HR technology and client success. Emphasizes collaboration, continuous learning, and a fast-paced approach to meet the evolving needs of businesses in Asia.

HQ Significance:

Serves as the central nervous system for AYP Group's operations in Asia, driving strategy, innovation in HR tech, and client relationship management for AYP Associates Pte Ltd and its regional counterparts.

Values Reflected in HQ: Efficiency (modern building), Connectivity (transport hub), Innovation (tech-focused environment), and Regional Expertise.

Location:

AYP Group, including AYP Associates Pte Ltd, supports a wide range of HR functions globally, with a strong focus on the Asia-Pacific region. This includes regional payroll management, Employer of Record (EOR) services for international hiring, HR software solutions accessible from anywhere, recruitment process outsourcing across multiple countries, and HR consulting for businesses expanding in Asia. Their technology and services are designed to help companies manage their workforce efficiently across borders in countries like Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Hong Kong, Taiwan, South Korea, and China.

Street Address:

60 Paya Lebar Road, #08-43 Paya Lebar Square

City:

Singapore

State/Province:

Singapore

Country:

Singapore

AYP Group's Global Presence

Kuala Lumpur, Malaysia

Address: Level 28, Exchange 106, Lingkaran TRX, Tun Razak Exchange, 55188 Kuala Lumpur, Malaysia

To expand AYP's market share in Malaysia, provide on-ground support to businesses operating in the country, and act as a key node in AYP's Southeast Asian network.

Central, Hong Kong

Address: 20/F, Central Tower, 28 Queen’s Road Central, Central, Hong Kong

To serve the dynamic Hong Kong market, provide localized HR expertise, and strengthen AYP's presence in Greater China.

Jakarta, Indonesia

Address: Cohive 101 Lantai 2, Jl. Mega Kuningan Barat No.1, RT.5/RW.2, Kuningan, Kuningan Tim., Kecamatan Setiabudi, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12950, Indonesia

To cater to the growing Indonesian market, offer localized support, and expand AYP's footprint in one of Southeast Asia's largest economies.

Buying Intent Signals for AYP Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AYP Group

As of April 2025, AYP Group' leadership includes:

Jolin Nguyen - Founder & Group CEO
Ian Lauw - Group CFO
Eunice Lee - Head of People & Culture

Investors of AYP Group

AYP Group has been backed by several prominent investors over the years, including:

Privately Held/Founder-Funded

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

AYP Group has made strategic appointments to strengthen its regional leadership in the past year, notably expanding its team for the Hong Kong and Taiwan markets.

New Appointments:

Samuel TCHAYSin, Samuel TCHAYSin appointed as General Manager for Hong Kong & Taiwan to spearhead growth and operations in these key markets.

Technology (Tech Stack) used by AYP Group

Discover the tools AYP Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AYP Group Email Formats and Examples

AYP Group, the parent company of AYP Associates Pte Ltd, likely uses standard professional email formats for its employees. Common formats generally combine elements of an employee's first name and last name with the company domain.

[first].[last]@ayp-group.com or [first_initial][last]@ayp-group.com

Format

jolin.nguyen@ayp-group.com

Example

80%

Success rate

News and media

ayp-group.com (Official Blog/News)August 17, 2023

AYP Group Appoints Samuel TCHAYSin as General Manager for Hong Kong & Taiwan

AYP Group announced the appointment of Samuel TCHAYSin as the new General Manager for its Hong Kong and Taiwan markets, aiming to drive expansion and enhance service delivery in these regions....more

Everest Group / AYP Group NewsJuly 20, 2023

AYP Group Recognized as a Major Contender in Multi-Country Payroll (MCP) Solutions PEAK Matrix® Assessment 2023 by Everest Group

AYP Group has been named a Major Contender in Everest Group's Multi-Country Payroll (MCP) Solutions PEAK Matrix® Assessment 2023, highlighting its capabilities and market impact in the payroll services domain....more

ayp-group.com (Official Blog/News)June 1, 2023

AYP Group Expands into South Korea Market

AYP Group announced its official expansion into the South Korean market, offering its suite of HR tech and payroll solutions to businesses operating in or entering South Korea....more

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