AXEL HOTELS
AXEL HOTELS's Overview
Axel Hotels is the first hotel chain in the world to focus on the LGBTQ+ community, though proudly 'hetero-friendly.' Founded in 2003 by Juan P. Juliá Blanch, Axel Hotels offers cosmopolitan, design-led accommodations in vibrant city centers and popular leisure destinations. Their philosophy centers on creating tolerant, respectful, and fun environments where diversity and inclusion are celebrated. Each hotel provides a unique space for connection, comfort, and memorable experiences, catering to guests who value open-mindedness and a stylish atmosphere.
Where is AXEL HOTELS's Headquarters?
HQ Function
The Barcelona headquarters serves as the central hub for Axel Hotels' global operations, including strategic management, brand development, marketing, finance, human resources, and coordination of its international hotel properties.
Notable Features:
While specific architectural details of the corporate office space within the hotel building are not widely publicized, the location in the Eixample district is known for its stunning Modernist architecture. The hotel itself, Axel Hotel Barcelona, features contemporary design, a rooftop Sky Bar, and wellness facilities, embodying the brand's focus on style and guest experience.
Work Culture:
The work culture at Axel Hotels HQ is expected to mirror the company's core values of inclusivity, respect, diversity, and fun. It likely fosters a creative, dynamic, and open-minded environment, encouraging collaboration and passion for hospitality within the LGBTQ+ and allied community.
HQ Significance:
The Barcelona headquarters is significant as it's located in the founding city of Axel Hotels and a globally recognized LGBTQ+ friendly destination. This strategic location allows the company to stay connected to its roots and the community it serves, while managing its expanding international presence.
Values Reflected in HQ: The headquarters' location in a progressive city and its function in leading a global, inclusive brand reflect Axel Hotels' commitment to diversity, community engagement, and providing welcoming spaces worldwide.
Location:
Axel Hotels supports a global network of boutique hotels and resorts across key destinations in Europe (Spain, Germany) and the Americas (USA, Cuba). Functions supported globally include hotel operations, guest services, international sales and marketing, brand management, and the continuous development of inclusive and stylish hospitality experiences tailored to the LGBTQ+ community and its allies worldwide.
Street Address:
Carrer del Consell de Cent, 279
City:
Barcelona
State/Province:
Catalonia
Country:
Spain
AXEL HOTELS's Global Presence
Madrid, Spain
Address: Calle de Atocha, 49, 28012 Madrid, Spain
To provide an inclusive and fashionable lodging option in Madrid, attracting both local and international visitors, and reinforcing Axel Hotels' brand identity in a major Spanish city.
Berlin, Germany
Address: Lietzenburger Str. 13/15, 10789 Berlin, Germany
To serve the LGBTQ+ community and allies in one of Europe's most iconic and liberal cities, strengthening Axel Hotels' international portfolio and appeal in Northern Europe.
Miami Beach, Florida, USA
Address: 1500 Collins Ave, Miami Beach, FL 33139, USA
To establish a strong presence in a major North American LGBTQ+ travel destination, offering a unique resort-style experience and expanding Axel's global footprint to the Americas.
Maspalomas, Gran Canaria, Spain
Address: Av. de Tirajana, 32, entrada por C/ Timple, 35100 Maspalomas, Las Palmas, Spain
To cater to the holiday and leisure segment of the LGBTQ+ market in the Canary Islands, a key European vacation spot, diversifying Axel's offerings beyond city hotels.
Buying Intent Signals for AXEL HOTELS
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Executive Team of AXEL HOTELS
As of April 2025, AXEL HOTELS' leadership includes:
Investors of AXEL HOTELS
AXEL HOTELS has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information on specific executive hires or exits at Axel Hotels within the last 12 months is limited. Major leadership changes are not frequently announced externally for privately held companies of this scale.
Technology (Tech Stack) used by AXEL HOTELS
Discover the tools AXEL HOTELS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AXEL HOTELS Email Formats and Examples
Axel Hotels likely uses common professional email formats. While specific internal structures can vary, a common approach for companies of this nature involves using the employee's name in the email address, typically followed by the company domain. Common patterns include [first].[last]@axelhotels.com or [first_initial][last]@axelhotels.com.
[first].[last]@axelhotels.com
Format
juan.julia@axelhotels.com
Example
75%
Success rate
News and media
València Extra • April 10, 2024
Axel Hotels Announces New LGBTQ+ 'Heterofriendly' Hotel in Valencia, Axel Hotel València
Axel Hotels is set to expand its portfolio with the upcoming opening of Axel Hotel València. The new hotel, located in the Carmen neighborhood, will feature 87 rooms and continue the brand's tradition of offering stylish, inclusive spaces for the LGBTQ+ community and allies in a prime city location....more
Axel Hotels Blog • January 24, 2024
Axel Hotels Unveils Plans for First Hotel in Portugal: Axel Madeira
Axel Hotels announced its expansion into Portugal with a new hotel project in Madeira. Axel Madeira is slated to be an urban beach hotel located in Funchal, featuring 90 rooms, a Sky Bar, and other signature Axel amenities, marking the chain's entry into the Portuguese market....more
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