AWWG
AWWG's Overview
AWWG (All We Wear Group) is a prominent global fashion group that designs, sources, markets, and sells apparel, footwear, and accessories. It owns and operates the internationally recognized brands Pepe Jeans London, Hackett, and Façonnable. Additionally, AWWG manages the Iberian business (Spain and Portugal) for PVH Corp's brands, Tommy Hilfiger and Calvin Klein. With a presence in over 54 countries, AWWG focuses on brand building, international expansion, and leveraging its expertise across retail, wholesale, and digital channels to connect with consumers worldwide.
Where is AWWG's Headquarters?
HQ Function
The Madrid headquarters serves as the central command for AWWG's global strategy, brand management (Pepe Jeans, Hackett, Façonnable), design direction, marketing, finance, supply chain, technology, and corporate administrative functions.
Notable Features:
The modern office facility in Alcobendas is designed to foster collaboration and creativity, featuring open-plan spaces, showrooms for its diverse brands, and areas dedicated to design and innovation, reflecting the dynamic nature of the fashion industry.
Work Culture:
AWWG cultivates a dynamic, innovative, and multicultural work environment at its Madrid HQ. The culture emphasizes collaboration, passion for fashion, agility, sustainability, and a commitment to brand excellence, attracting diverse international talent.
HQ Significance:
The Madrid HQ is pivotal as it anchors AWWG's global operations, acting as the nerve center for its brand portfolio and international market strategies. Its location in a major European capital provides access to talent, logistical advantages, and proximity to key markets.
Values Reflected in HQ: The headquarters' design and operation aim to reflect AWWG's core values such as customer centricity, creativity, entrepreneurial spirit, integrity, and a commitment to people and the planet.
Location:
AWWG boasts a significant global footprint, operating in over 54 countries through a combination of directly operated stores, wholesale partners, and e-commerce platforms. Its global presence supports functions like international sales, marketing, localized product adaptation, supply chain management, and brand development across Europe, Asia, the Middle East, and the Americas, ensuring a cohesive yet locally relevant approach for its diverse brand portfolio.
Street Address:
Avenida de Bruselas, 38
City:
Alcobendas
State/Province:
Madrid
Country:
Spain
AWWG's Global Presence
London, England, United Kingdom
Address: c/o Pepe Jeans London, The Hyde, London NW9 6LA, United Kingdom (representing one of its key brand offices in London)
To manage and grow AWWG's brand presence (e.g., Pepe Jeans, Hackett) in the UK, a key European fashion market, and to leverage London's status as a global trendsetting city and talent pool.
Barcelona, Catalonia, Spain
Address: [Specific street address not publicly listed for AWWG corporate, but significant brand operations exist]
Supports Iberian operations, brand development, and digital innovation, leveraging Barcelona's strong fashion identity and talent.
Mumbai, Maharashtra, India
Address: [Specific street address not publicly listed for AWWG corporate, but significant brand operations exist, e.g., for Pepe Jeans India]
Drives growth and brand presence in the Indian subcontinent, adapting global strategies to local market preferences and overseeing regional supply chain and retail networks.
Buying Intent Signals for AWWG
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of AWWG
As of April 2025, AWWG' leadership includes:
Investors of AWWG
AWWG has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the last 12 months, AWWG has strategically strengthened its executive leadership with key appointments in marketing, information technology, and strategy, aligning with its objectives for growth and transformation. No major C-suite departures have been publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by AWWG
Discover the tools AWWG uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AWWG Email Formats and Examples
AWWG predominantly uses the @awwg.com domain for its corporate email communications. While specific patterns can vary by department or individual, common formats observed include [first_initial][last_name]@awwg.com (e.g., jdoe@awwg.com) and [first_name].[last_name]@awwg.com (e.g., jane.doe@awwg.com). Emails for its distinct brands may use brand-specific domains like @pepejeans.com or @hackett.com, often following similar naming conventions.
[first].[last]@awwg.com or [f][lastname]@awwg.com
Format
jane.doe@awwg.com or jdoe@awwg.com
Example
85%
Success rate
News and media
FashionUnited • November 8, 2023
AWWG appoints Marc Gil as chief strategy and transformation officer
AWWG has named Marc Gil as its new chief strategy and transformation officer. In his new role, Gil will spearhead the company's strategic agenda and oversee key transformation projects across the group, reporting directly to CEO Marcella Wartenbergh....more
Modaes • July 11, 2023
AWWG reinforces its management team with key appointments
AWWG announced new leadership appointments, including Laura Pesquera as Chief Marketing Officer and Ane Rodriguez as Chief Information Officer. These strategic hires are aimed at bolstering its capabilities to drive brand growth and accelerate digital transformation across its portfolio....more
FashionNetwork.com • February 7, 2023
AWWG boosts sales by 20% to 566 million euros in 2022
AWWG (All We Wear Group), parent company of Pepe Jeans London, Hackett and Façonnable, reported a 20% increase in turnover to €566 million for the fiscal year ending March 31, 2022. This growth was attributed to strong performance across its brands and recovery in key markets....more
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