A.wordsmith
A.wordsmith's Overview
awordsmith refers to Wordsmith, a pioneering Natural Language Generation (NLG) platform originally developed by Automated Insights. Wordsmith excels at transforming structured data into clear, human-sounding narratives, articles, and reports automatically. It has been widely adopted by leading organizations across various sectors including finance, sports journalism, e-commerce, and business intelligence to generate personalized content at scale. Automated Insights, the creator of Wordsmith, was founded in 2007 and later acquired by Stats Perform (via Vista Equity Partners and STATS LLC) in 2015. The technology and expertise from Automated Insights continue to be integral to Stats Perform's AI-driven data solutions.
Where is A.wordsmith's Headquarters?
HQ Function
This historic headquarters served as the main hub for research, development, engineering, sales, and administrative operations for the Wordsmith NLG platform and other Automated Insights initiatives.
Notable Features:
The headquarters was notably located within the American Tobacco Campus, a revitalized historic tobacco factory complex known for its distinctive architecture, exposed brick, and vibrant atmosphere, housing numerous tech companies and amenities.
Work Culture:
Automated Insights was known for a dynamic and innovative work culture, characteristic of a tech startup. It fostered collaboration, creativity, and a passion for cutting-edge AI and natural language processing technologies.
HQ Significance:
The Durham headquarters was significant as a beacon of NLG innovation in the Research Triangle Park area, contributing to the region's growth as a major technology hub and showcasing successful commercial application of AI.
Values Reflected in HQ: The choice of the American Tobacco Campus reflected values of innovation within a historically rich setting, community integration, and the adaptive reuse of resources, mirroring how Wordsmith transformed raw data into valuable narratives.
Location:
While Automated Insights, the developer of awordsmith (Wordsmith), was primarily based in its Durham, NC headquarters, its Wordsmith platform served a diverse global clientele, including major international corporations and media outlets. Following its acquisition, the technology and its reach became integrated into Stats Perform, a company with a significant global operational footprint, serving clients in sports media, technology, and betting industries across numerous countries. Automated Insights, as an independent entity, did not maintain a wide network of international offices.
Street Address:
359 Blackwell St, Suite 200, American Tobacco Campus
City:
Durham
State/Province:
North Carolina
Country:
USA
A.wordsmith's Global Presence
Buying Intent Signals for A.wordsmith
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of A.wordsmith
As of April 2025, A.wordsmith' leadership includes:
Investors of A.wordsmith
A.wordsmith has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Automated Insights, the company behind the awordsmith technology (Wordsmith platform), was acquired by Stats Perform in 2015. Consequently, there are no recent executive movements to report for Automated Insights as an independent entity or under the 'awordsmith' name within the last 12 months. Leadership and organizational changes would now occur within the Stats Perform corporate structure.
Technology (Tech Stack) used by A.wordsmith
Discover the tools A.wordsmith uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
A.wordsmith Email Formats and Examples
Based on common patterns for companies like Automated Insights (the historical creator of Wordsmith), email formats likely included first name, last name, or initials combined with the company domain.
[first].[last]@automatedinsights.com or [first_initial][last]@automatedinsights.com
Format
jane.doe@automatedinsights.com
Example
70%
Success rate
News and media
TechCrunch • February 5, 2015
Automated Insights, Creator of Wordsmith (awordsmith), Acquired By Vista Equity Partners And STATS
Automated Insights, the Durham-based company behind the Wordsmith platform that turns data into readable narratives, was acquired by private equity firm Vista Equity Partners, which also owns sports data giant STATS LLC. This strategic acquisition aimed to combine Automated Insights' NLG technology with STATS' vast data resources....more
Poynter • June 29, 2015
How The Associated Press Utilized awordsmith (Wordsmith by Automated Insights) for Automated News Generation
The Associated Press (AP) significantly expanded its use of Automated Insights' Wordsmith platform to automatically generate thousands of corporate earnings reports. This allowed the AP to provide faster and more comprehensive coverage of financial news, demonstrating a key application of the awordsmith technology....more
Automated Insights (Blog Archive) • January 17, 2017
awordsmith (Automated Insights) Technology Penned Over 1.5 Billion Narratives in 2016
Automated Insights announced that its Wordsmith platform generated over 1.5 billion pieces of personalized content in 2016, showcasing the scale and impact of its NLG technology across various industries including sports, finance, and business intelligence....more
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