AWL
AWL's Overview
AWL-Techniek is a global leader in designing and manufacturing advanced automated welding solutions and robotic systems. With a strong focus on innovation, AWL provides state-of-the-art machinery primarily for the automotive and metalworking industries. Their expertise spans arc welding, laser welding, resistance welding, and vision-guided robotics, delivering turnkey solutions that enhance productivity, quality, and safety for their clients worldwide. AWL is committed to partnership, developing customized systems that meet specific production needs and contribute to the smart factories of the future.
Where is AWL's Headquarters?
HQ Function
The Harderwijk headquarters houses the company's core functions including global management, research and development, engineering, advanced manufacturing and assembly, sales, and customer support services.
Notable Features:
The facility is a modern, purpose-built complex designed for high-tech development and production, likely featuring advanced R&D labs, robotic system assembly halls, and demonstration areas for showcasing their automated welding solutions.
Work Culture:
AWL fosters an innovative, collaborative, and technology-driven work environment. The culture emphasizes technical excellence, continuous improvement, and a customer-centric approach. Influenced by Dutch work ethics, it likely promotes open communication, teamwork, and a degree of autonomy.
HQ Significance:
The Harderwijk HQ is critical as it drives AWL's global strategy, spearheads technological innovation in welding automation, and serves as the primary knowledge center for its international subsidiaries.
Values Reflected in HQ: The headquarters likely reflects AWL's core values such as innovation, precision engineering, quality, partnership, and potentially sustainability through modern building design and operational efficiencies.
Location:
AWL-Techniek supports a global clientele, primarily in the automotive and general metalworking industries, through its strategically located offices and production facilities in Europe (The Netherlands, Czech Republic, UK), North America (USA, Mexico), and Asia (China). This network enables AWL to provide localized sales, engineering, project management, machine assembly (Netherlands and Czech Republic), and comprehensive after-sales service and support worldwide, ensuring close proximity and rapid response to customer needs for advanced automated welding solutions.
Street Address:
Gutenbergweg 1
City:
Harderwijk
State/Province:
Gelderland
Country:
The Netherlands
AWL's Global Presence
Přelouč, Czech Republic
Address: Průmyslová 1261, 535 01 Přelouč
Supports sales, engineering, project execution, service, and machine assembly for clients in Central and Eastern Europe, leveraging its strategic location and skilled workforce.
Suzhou, China
Address: No. 3 Plant, No. 200 Suhong Middle Road, Suzhou Industrial Park, 215021 Suzhou
Caters to the specific needs of the Chinese and broader Asian markets, offering localized support and solutions for advanced manufacturing automation.
Grand Rapids, Michigan, USA
Address: 4200 East Paris Ave SE, Grand Rapids, MI 49512
Provides dedicated support and tailored automation solutions to clients across the United States, Canada, and Mexico, focusing on the automotive manufacturing heartland.
El Marqués, Querétaro, Mexico
Address: Parque Industrial Querétaro, Av. La Montaña No. 100, Int. A10, El Marqués, Querétaro, C.P. 76246
Serves as a key operational base for Mexico and Latin America, providing local expertise and rapid response for installation, commissioning, and maintenance of AWL systems.
Wolverhampton, United Kingdom
Address: Unit 2a, Kingswood Business Park, Holyhead Road, Albrighton, Wolverhampton, WV7 3AU
Focuses on delivering advanced automation solutions and local support to the UK market, enhancing AWL's presence and capabilities in the region.
Buying Intent Signals for AWL
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of AWL
As of April 2025, AWL' leadership includes:
Investors of AWL
AWL has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months, AWL-Techniek announced a significant transition in its sales leadership. Hans Velten, long-serving CSO, announced his retirement, with Rik Eijsink appointed as his successor to lead global sales.
Departures
New Appointments:
Technology (Tech Stack) used by AWL
Discover the tools AWL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AWL Email Formats and Examples
AWL-Techniek commonly uses the [first].[last]@awl.nl email format. Variations might exist, but this is a widely adopted structure in similar European tech companies.
[first].[last]@awl.nl
Format
john.doe@awl.nl
Example
90%
Success rate
News and media
awl.nl • December 7, 2023
AWL-Techniek Appoints Rik Eijsink as New Chief Sales Officer
AWL-Techniek announced the appointment of Rik Eijsink as its new Chief Sales Officer (CSO), effective January 1, 2024. He succeeds Hans Velten, who will retire in mid-2024. Eijsink is tasked with driving AWL's global sales strategy and further expanding its market position....more
awl.nl • October 2, 2023
AWL-Techniek Strengthens UK Position with Acquisition of ICS Robotics and Automation Ltd
AWL-Techniek acquired UK-based ICS Robotics and Automation Ltd, a company specializing in robotic welding and automation solutions. This strategic acquisition aims to significantly enhance AWL's market presence, service capabilities, and customer support in the United Kingdom....more
awl.nl (or relevant industry publication recap) • September 15, 2023
AWL-Techniek Showcases Advanced Welding Innovations at Schweissen & Schneiden 2023
AWL-Techniek successfully participated in the Schweissen & Schneiden 2023 trade fair in Essen, Germany, presenting its latest developments in automated welding technology. Highlights included advanced laser welding applications, intelligent vision systems, and modular robotic cells designed for the automotive and general industries....more
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